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Description
RTDs in Lebanon showed exceptional momentum in 2025, recording a 5% rise in volume to 6.83 million litres and a 19% increase in value sales, notably surpassing both regional and international benchmarks as economic recovery and consumer confidence returned. The attractiveness of RTDs is driven by premiumisation, digital-first engagement, and the successful repositioning of spirit-based RTDs as contemporary, high-quality choices for younger, urban consumers, with almost all tracked volume attrib...
Euromonitor International's RTDs in Lebanon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's RTDs in Lebanon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
32 Pages
- Rtds in Lebanon
- Euromonitor International
- September 2026
- List Of Contents And Tables
- RTDS IN LEBANON
- Key Data Insights
- 2025 Developments
- Rtds Summary
- Industry Performance
- Premium Positioning and Digital Marketing Drive Strong Growth in Lebanon’S Rtd Market
- Spirit-Based Innovation Fuels Premiumisation and Volume Expansion
- CHART 1 Kassatly Chtaura introduces flavour new variants
- E-Commerce Reshapes Rtd Growth through Greater Accessibility and Digital Engagement
- CHART 2 Volume Sales 2020-2030
- CHART 3 Volume Sales by Category 2025
- What's Next?
- Spirit-Based Rtds Are Set to Drive Premiumisation as the Category Expands Towards 2030
- On-Trade Adoption Expands Rtd Opportunities beyond Home Consumption
- Supply Chain Resilience Will Determine the Future Growth of Lebanon’S Rtd Market
- CHART 4 Forecast Volume Sales 2020-2030
- CHART 5 Forecast Volume Sales by Category 2025-2030
- Competitive Landscape
- Local Brands Maintain Leadership as Lebanon’S Rtd Market Consolidates
- CHART 6 Company Shares 2025
- CHART 7 Brand Shares 2025
- Channels
- Supermarkets Maintain Volume Leadership as E-Commerce Reshapes Rtd Access
- Digital-First Retailers Capture Younger Drinkers with Speed and Visibility
- Economic Context
- CHART 8 Economic Context for Rtds
- CHART 9 Real Gdp Growth 2020-2030
- CHART 10 Inflation 2020-2030
- Consumer Context
- CHART 11 Consumer Context for Rtds
- CHART 12 Population 2020-2030
- CHART 13 Population by Generation 2025
- Country Reports Disclaimer
- CHART 14 Delivery apps transform alcohol retail into a 30- minute on-demand digital experience
- CHART 15 Volume Sales 2020-2030
- CHART 16 Volume Sales by Category 2025
- CHART 17 Analyst Insight for Alcoholic Drinks
- CHART 18 Forecast Volume Sales 2020-2030
- CHART 19 Forecast Volume Sales by Category 2025-2030
- CHART 20 Company Shares 2025
- CHART 21 Brand Shares 2025
- CHART 22 Economic Context for Alcoholic Drinks
- CHART 23 Real Gdp Growth 2020-2030
- CHART 24 Inflation 2020-2030
- CHART 25 Consumer Context for Alcoholic Drinks
- CHART 26 Population 2020-2030
- CHART 27 Population by Generation 2025
- ALCOHOLIC DRINKS IN LEBANON
- Executive Summary
- 2025 Developments
- Key Data Insights
- Industry Performance
- Alcoholic Drinks in Lebanon Show Resilient Recovery Amid Polarised Consumer Demand
- Beer Maintains Category Leadership While Spirits Drive Premium Growth in 2025
- Digital Retail Accelerates the Shift Towards At-Home Alcohol Consumption
- What's Next?
- Local Brands, Premiumisation and Exports Will Shape Lebanon’S Alcoholic Drinks Outlook
- Beer Is Set to Retain Its Volume Leadership as Spirits Drive Premium Growth
- Competitive Landscape
- Domestic Brands Strengthen Their Position as Local Loyalty Reshapes Competition
- Channels
- Supermarkets Retain Their Dominance through Value and Convenience
- On-Demand Delivery Drives the Shift to Digital Retail in 2025
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- Taxation and Duty Levies
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Economic Context
- Consumer Context
- Country Reports Disclaimer
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