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Alcoholic Drinks in Croatia

Publisher Euromonitor International
Published Aug 31, 2026
Length 40 Pages
SKU # EP21569168

Description

RTDs in Croatia sustained a trajectory of stable expansion in 2025, recording a 4% uplift in total volume to 1.4 million litres and delivering total value of EUR21 million, with premiumisation and innovation supporting higher value gains compared to volume. This pace of progress mirrored and, in several aspects, aligned with broader Eastern European patterns, where moderate but persistent premium-led growth was underpinned by tourism, experiential occasions, and evolving consumer preferences. Th...

Euromonitor International's RTDs in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Rtds in Croatia
Euromonitor International
August 2026
List Of Contents And Tables
RTDS IN CROATIA
Key Data Insights
2025 Developments
Rtds Summary
Key Industry Trends
CHART 1 Key Industry Trends for Rtds
Industry Performance
Value Outpaces Volume
CHART 2 Maksimix Rtd Blends Wine Base and Cocktails with Strong Local Branding
Spirit-Led Rtds Leads Volume as Wine-Based Launches Energise Innovation
Sierra Tequila Attracts Younger Adult Consumers with Cocktail-Inspired Flavours
CHART 3 Graševina in Cans Brings Local Wine Heritage into RTD Format
CHART 4 Volume Sales 2020-2030
CHART 5 Volume Sales by Category 2025
What's Next?
Festival-Driven Launches Fuel Seasonal Sales Peaks
Spirit-Based Rtds Launches to Maintain Lead
Tourism, Innovation and Premiumisation Drive New Consumption Occasions
CHART 6 Forecast Volume Sales 2020-2030
CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 8 Analyst Insight for Rtds
Badel 1862 Dd Expands Share, Reinforcing Dominance through Innovation
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Supermarkets Sustain Leadership as Discounters Expand Value-Driven Sales
Discounters Responds to Rising Price Sensitivity and Drives Channel Shifts
E-Commerce Remains Niche as Offline Dominance Persists for Impulse Buys
Economic Context
CHART 11 Economic Context for Rtds
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Rtds
CHART 15 Population 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Alcoholic Drinks
CHART 18 Badel 1862 Expands into Premium Liqueurs While Retaining Mass-Market Strength
CHART 19 Traditional Croatian Ingredients Inspire New Rtds and Spirits Innovation
CHART 20 Volume Sales 2020-2030
CHART 21 Volume Sales by Category 2025
CHART 22 Forecast Volume Sales 2020-2030
CHART 23 Forecast Volume Sales by Category 2025-2030
CHART 24 Analyst Insight for Alcoholic Drinks
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
CHART 27 Economic Context for Alcoholic Drinks
CHART 28 Real Gdp Growth 2020-2030
CHART 29 Inflation 2020-2030
CHART 30 Consumer Context for Alcoholic Drinks
CHART 31 Population 2020-2030
CHART 32 Population by Generation 2025
ALCOHOLIC DRINKS IN CROATIA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Badel 1862 Leverages Dual Strategy to Achieve Record Results
Rossi Distillery and Zdjelarevic Drive Heritage-Led Innovation for Growth
Tourism and Shifting Habits Reshape Demand for Authenticity and Value
What's Next?
Croatian Brewers and Distillers Drive Growth with Authenticity and Value
Domestic Producers Expand Portfolios to Capture Premium and Health Trends
Competitive Landscape
Zagrebacka Pivovara, Heineken Hrvatska and Carlsberg Croatia Reinforce Dominance as Premiumisation and Local Brands Reshape Competition
Badel Strengthens Premium Wine Presence through Agrolaguna Acquisition
Channels
Supermarkets Strengthen Lead by Balancing Value and Premium
Retail E-Commerce Expands Slowly as Convenience Trumps Scale
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxaton and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Products
Badel 1862 and Rossi Distillery Drive Premium and Heritage-Led Launches
Economic Context
Consumer Context
Country Reports Disclaimer

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