Report cover image

Fragrances in Guatemala

Publisher Euromonitor International
Published Sep 01, 2026
Length 82 Pages
SKU # EP21569311

Description

Japan’s travel rebound in 2026 is marked by predicted robust 7% growth in value to JPY14,786.8 billion, outperforming regional expectations despite muted real GDP growth of 0.7% and a shrinking population. The environment is shaped by a pronounced split in consumer behaviour, as asset-rich households drive demand for premium experiences, while inflation-sensitive travellers focus on value, prompting suppliers to invest in both luxury and budget propositions. The weak yen continues to encourage i...

Euromonitor International's Travel in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

82 Pages
Travel in Japan
Euromonitor International
September 2026
List Of Contents And Tables
TRAVEL IN JAPAN
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Travel
Industry Performance
Capella Kyoto Redefines Premium Travel While Value Demand Persists
In-Destination Spending Outpaces All Other Travel Activities in Value
Air India and Japan Airlines Reshape Inbound Flows through New Routes
CHART 2 Japan Experiences a Surge of Indian Inbound Travellers
CHART 3 Value Sales 2021-2031
CHART 4 Value Sales by Category 2026
What's Next?
Multilingual Service Anticipated to Reshape Regional Visitor Flows
In-Destination Spending Set to Remain the Largest as Booking Gains From Ai
Ai?Agents Expected to Gain Significance within the Future of Travel
CHART 5 Forecast Value Sales 2021-2031
CHART 6 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Apa Hotel Co Ltd Secures Urban Sites to Extend Lead in Budget Hotels
Nine Hours Redefines Capsule Stays with Sleep-Focused Technology
CHART 7 Analyst Insight for Travel
Products
Capella Kyoto and Apa Hotel Address Diverging Travel Demand with Targeted Offerings
CHART 8 Capella Kyoto Opens in March 2026
Air India and Ana Drive Inbound Growth by Opening New India Routes
Ana Pay and Nine Hours Boost Loyalty and Wellbeing for Daily Travellers
CHART 9 Ana Unifies Its Everyday-Mileage Ecosystem
Economic Context
CHART 10 Economic Context for Travel
CHART 11 Real GDP Growth 2021-2031
CHART 12 Inflation 2021-2031
Consumer Context
CHART 13 Consumer Context for Travel
CHART 14 Population 2021-2031
CHART 15 Population by Generation 2026
CHART 16 Consumer Expenditure 2021-2031
Country Reports Disclaimer
TOURISM FLOWS IN JAPAN
Key Data Insights
2026 Developments
Tourism Flows Summary
Key Industry Trends
CHART 17 Key Industry Trends for Tourism Flows
Industry Performance
Chinese Travellers Curb Visits as Diplomatic Tensions Escalate
Affluent Travellers Drive Premium Experiences as Value Gap Widens
CHART 18 Rising Travel Costs Cool Enthusiasm for Domestic Trips
Meitetsu World Travel Leverages Cultural Exclusivity to Attract High-Value Visitors
CHART 19 Meitetsu World Travel's Custom Japanese Cultural Experience Tours
CHART 20 Value Sales 2021-2031
CHART 21 Value Sales by Category 2026
What's Next?
Chinese Reliance Anticipated to Prompt Push for Diversified Visitor Sources
Domestic Travel Retains Significance as Regional Experiences Gain Focus
CHART 22 Analyst Insight for Tourism Flows
CHART 23 Forecast Value Sales 2021-2031
CHART 24 Forecast Value Sales by Category 2026-2031
Products
Bespoke Cultural Tours Engineer Exclusivity through Modular Design
Reuse-Retail Tourism Emerges as a Purpose-Driven Product Category
Multi-Region and Longer-Stay Itineraries Re-Engineer the Booking Architecture
Economic Context
CHART 25 Economic Context for Tourism Flows
CHART 26 Real GDP Growth 2021-2031
CHART 27 Inflation 2021-2031
Consumer Context
CHART 28 Consumer Context for Tourism Flows
CHART 29 Population 2021-2031
CHART 30 Population by Generation 2026
CHART 31 Consumer Expenditure 2021-2031
Country Reports Disclaimer
AIRLINES IN JAPAN
Key Data Insights
2026 Developments
Airlines Summary
Key Industry Trends
CHART 32 Key Industry Trends for Airlines
Industry Performance
Jal Enhances Loyalty Apps to Drive Profits Amid Digital Shift
CHART 33 Jal Doubles Down on Its Loyalty Programme
Ana Targets Premium Travellers with Business-Class Upgrades for Higher Yields
CHART 34 Ana Moves Upmarket with New Seats
Local Leaders Promote Regional Travel to Boost Non-Metropolitan Demand
CHART 35 Regional Japan Draws More Inbound Tourists
CHART 36 Value Sales 2021-2031
CHART 37 Value Sales by Category 2026
What's Next?
Full-Service Carriers Anticipated to Expand Premium Loyalty to Retain High-Value Travellers
Regional Airports Expected to Attract New Routes through Purpose-Driven Inbound Experiences
CHART 38 Forecast Value Sales 2021-2031
CHART 39 Forecast Value Sales by Category 2026-2031
Competitive Landscape
All Nippon Airways Co Ltd (Ana) and Japan Airline Corp (Jal) Leverage Dual-Brand Strategy to Reinforce Leadership
CHART 40 Analyst Insight for Airlines
CHART 41 Company Shares 2026
CHART 42 Brand Shares 2026
Products
Digital Loyalty Platforms Evolve into Integrated Engagement Ecosystems
Premium Cabin Hardware Is Engineered around Total Privacy
Regional Destinations Build Bookable Products around Cultural Assets
Economic Context
CHART 43 Economic Context for Airlines
CHART 44 Real GDP Growth 2021-2031
CHART 45 Inflation 2021-2031
Consumer Context
CHART 46 Consumer Context for Airlines
CHART 47 Population 2021-2031
CHART 48 Population by Generation 2026
CHART 49 Consumer Expenditure 2021-2031
Country Reports Disclaimer
LODGING (DESTINATION) IN JAPAN
Key Data Insights
2026 Developments
Lodging (Destination) Summary
Key Industry Trends
CHART 50 Key Industry Trends for Lodging (Destination)
Industry Performance
Hoshino Resorts Reimagines Historic Sites to Boost Guest Appeal
CHART 51 Hoshino Resorts Turns a Prison into a Hotel
Luxury Hotel Brands Accelerate Expansion to Capture Premium Demand
CHART 52 Imperial Hotel Exemplifies a Tale of Two Cities through Kyoto and Tokyo
Flexible Booking and Ai-Powered Personalisation Redefine Guest Journeys
CHART 53 Hoshino Resorts Gears up for the Ai Era with a New Booking System
CHART 54 Value Sales 2021-2031
CHART 55 Value Sales by Category 2026
What's Next?
Luxury Hotel Operators Anticipated to Expand Capacity as Affluent Demand Rises
Short-Term Rentals Set to Accelerate as Digital Transformation Reshapes Guest Experiences
CHART 56 Analyst Insight for Lodging (Destination)
CHART 57 Forecast Value Sales 2021-2031
CHART 58 Forecast Value Sales by Category 2026-2031
Products
Heritage Conversion Demands Bespoke Architectural and Materials Engineering
Luxury Properties Embed Heritage Assets into Room-Level Product Design
Flebol's Architecture Treats Ai Compatibility as a Core Product Feature
Economic Context
CHART 59 Economic Context for Lodging (Destination)
CHART 60 Real GDP Growth 2021-2031
CHART 61 Inflation 2021-2031
Consumer Context
CHART 62 Consumer Context for Lodging (Destination)
CHART 63 Population 2021-2031
CHART 64 Population by Generation 2026
CHART 65 Consumer Expenditure 2021-2031
Country Reports Disclaimer
BOOKING IN JAPAN
Key Data Insights
2026 Developments
Booking Summary
Key Industry Trends
CHART 66 Key Industry Trends for Booking
Industry Performance
Digital Booking Channels Drive Growth Despite Economic and Demographic Pressures
Rakuten Drives User Loyalty as Competition Intensifies
CHART 67 Rakuten Locks in Users through Its Ecosystem
Passport Fee Reduction Aims to Revive Outbound Travel Amid Divergence in Consumer Spending Capacity
CHART 68 Japanese Government Cuts Passport Application Fees
CHART 69 Value Sales 2021-2031
CHART 70 Value Sales by Category 2026
What's Next?
Loyalty Ecosystems and Digital Platforms Anticipated to Shape User Behaviour
Experience-Driven Offerings and Mice Investments Expected to Drive Diversification
Population Decline and Income Polarisation Set to Reshape Demand Patterns
CHART 71 Forecast Value Sales 2021-2031
CHART 72 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Jtb Leverages Trust and Innovation to Defend Its Lead
Reiwa Travel Strengthens Brand and Growth Potential through Inbound Market Expansion
CHART 73 Analyst Insight for Booking
CHART 74 Company Shares 2026
Products
Loyalty Ecosystems Become the Primary Battleground for Platform Differentiation
Traditional Agencies Reinvent Themselves around Data, Media, and Human Re-Engagement
CHART 75 Jtb Taps Global Travel Media to Drive Its Overseas Business
Multilingual Experiential Concierge Services Expand the Booking Proposition beyond Accommodation
Economic Context
CHART 76 Economic Context for Booking
CHART 77 Real GDP Growth 2021-2031
CHART 78 Inflation 2021-2031
Consumer Context
CHART 79 Consumer Context for Booking
CHART 80 Population 2021-2031
CHART 81 Population by Generation 2026
CHART 82 Consumer Expenditure 2021-2031
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us