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Ice Cream in Oman

Published Aug 31, 2026
Length 193 Pages
SKU # EP21569296

Description

Beauty and personal care El Salvador in 2025 reflected steady growth that outpaced many regional peers, driven by an expanding consumer base of over 6 million and improving purchasing power despite prevalent price sensitivity. The market’s attractiveness lies in its resilience amid economic caution, where consumers increasingly prioritise wellness-oriented, multifunctional products that deliver tangible health and preventive benefits beyond basic hygiene. Younger demographics, especially millenn...

Euromonitor International's Beauty and Personal Care in El Salvador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

193 Pages
Beauty and Personal Care in El Salvador
Euromonitor International
September 2026
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN EL SALVADOR
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Beauty and Personal Care
Industry Performance
Steady Growth Driven by Evolving Consumer Wellness Priorities Amid Economic Caution
Hair Care Leads Retail Value as Consumers Seek Efficacy and Preventive Benefits
Younger Consumers Embrace K-Beauty through Digital Engagement
CHART 2 Gen Z and Millennials Drive K-Beauty
Consumers Embrace Multifunctional Products for Holistic Well-Being
CHART 3 Vichy Offers Long-Term Wellness
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Consumers to Balance Affordability and Efficacy in Evolving Care Routines
Hair Care to Lead Value Sales While Sun Care Drives Growth
CHART 7 Analyst Insight for Beauty and Personal Care
Younger Consumers to Drive Innovation Towards Multifunctional, Active-Rich Products
CHART 8 Forecast Value Sales 2020-2030
CHART 9 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Global and Regional Players Consolidate Leadership Amid Rising Fragmentation
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Supermarkets Strengthen Lead Amid Evolving Retail Dynamics
Direct Selling Offers Income Opportunities
CHART 12 Retail Channels 2020-2025
Economic Context
CHART 13 Economic Context for Beauty and Personal Care
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Beauty and Personal Care
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
BABY AND CHILD-SPECIFIC PRODUCTS IN EL SALVADOR
Key Data Insights
2025 Developments
Baby and Child-Specific Products Summary
Industry Performance
Regional Growth Supports Steady Expansion of Baby and Child-Specific Products
Baby Wipes Lead with Strong Volume and Value Growth
CHART 20 Value Sales 2020-2030
CHART 21 Volume Sales 2020-2030
CHART 22 Value Sales by Category 2025
What's Next?
Parents to Drive Steady Value Growth Supported by Rising Purchasing Power
Increasing Sun Care Awareness to Propel Fastest Growth
Shifting Consumer Priorities to Encourage Innovation and Competition in Child Care
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Established Manufacturers Consolidate Lead While Challengers Adjust Shares
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
Channels
Supermarkets Lead Offline Sales as Direct Selling Declines
CHART 27 Retail Channels 2020-2025
Economic Context
CHART 28 Economic Context for Baby and Child-Specific Products
CHART 29 Real Gdp Growth 2020-2030
CHART 30 Inflation 2020-2030
Consumer Context
CHART 31 Consumer Context for Baby and Child-Specific Products
CHART 32 Population 2020-2030
CHART 33 Consumer Expenditure 2020-2030
CHART 34 Population by Generation 2025
Country Reports Disclaimer
BATH AND SHOWER IN EL SALVADOR
Key Data Insights
2025 Developments
Bath and Shower Summary
Industry Performance
Steady Retail Value Growth Amid Affordability-Driven Consumer Behaviour
Bar Soap Leads Sales as Intimate Hygiene Appeals to Youth
Venza and Equate Leverage Skin Care Benefits to Expand Reach
CHART 35 Venza Offers Value Formats
CHART 36 Value Sales 2020-2030
CHART 37 Volume Sales 2020-2030
CHART 38 Value Sales by Category 2025
What's Next?
Consumers to Seek Enhanced Cleansing Benefits Amid Steady Growth
Bar Soap to Maintain Sales Lead as Liquid Soaps and Intimate Hygiene Expand
CHART 39 Forecast Value Sales 2020-2030
CHART 40 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Colgate-Palmolive and Unilever Reinforce Lead through Strategic Portfolio Alignment
CHART 41 Company Shares 2025
CHART 42 Brand Shares 2025
Channels
Supermarkets Consolidate Lead Driven by Safety and Assortment
Discounters Gain Traction by Addressing Price-Sensitive Consumers’ Needs
CHART 43 Retail Channels 2020-2025
Economic Context
CHART 44 Economic Context for Bath and Shower
CHART 45 Real Gdp Growth 2020-2030
CHART 46 Inflation 2020-2030
Consumer Context
CHART 47 Consumer Context for Bath and Shower
CHART 48 Population 2020-2030
CHART 49 Consumer Expenditure 2020-2030
CHART 50 Population by Generation 2025
Country Reports Disclaimer
COLOUR COSMETICS IN EL SALVADOR
Key Data Insights
2025 Developments
Colour Cosmetics Summary
Industry Performance
Consumers Increase Spending as Economic Growth Supports Demand
Individual Products Dominate Retail Sales with Steady Expansion in Sets
CHART 51 Value Sales 2020-2030
CHART 52 Volume Sales 2020-2030
CHART 53 Value Sales by Category 2025
What's Next?
Brands to Capitalise on Rising Consumer Expenditure to Boost Category Growth
Colour Cosmetics Sets/Kits Set to Emerge as Growth Driver
CHART 54 Forecast Value Sales 2020-2030
CHART 55 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Companies Reshape Concentration through Shifting Market Shares
CHART 56 Company Shares 2025
CHART 57 Brand Shares 2025
Channels
Direct Selling Leads Distribution as Grocery Retailers Gain Momentum
Non-Grocery Retailers Growth Signal Evolving Retail Dynamics
CHART 58 Retail Channels 2020-2025
Economic Context
CHART 59 Economic Context for Colour Cosmetics
CHART 60 Real Gdp Growth 2020-2030
CHART 61 Inflation 2020-2030
Consumer Context
CHART 62 Consumer Context for Colour Cosmetics
CHART 63 Population 2020-2030
CHART 64 Consumer Expenditure 2020-2030
CHART 65 Population by Generation 2025
Country Reports Disclaimer
DEODORANTS IN EL SALVADOR
Key Data Insights
2025 Developments
Deodorants Summary
Industry Performance
Steady Growth Reflects Expanding Consumer Demand in Latin America
Deodorant Sprays Lead Growth Due to Consumer Preference for Convenience
CHART 66 Value Sales 2020-2030
CHART 67 Volume Sales 2020-2030
CHART 68 Value Sales by Category 2025
What's Next?
Rising Incomes and Steady Population Growth to Drive Expansion
Deodorant Sticks to Emerge as Largest Format
Deodorant Sprays to Accelerate Growth Driven by Convenience and Premium Appeal
CHART 69 Forecast Value Sales 2020-2030
CHART 70 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Unilever Strengthens Leading Position While Avon's Share Declines
CHART 71 Company Shares 2025
CHART 72 Brand Shares 2025
Channels
Grocery Retailers Dominate Sales Driven by Supermarkets and Discounters
CHART 73 Retail Channels 2020-2025
Economic Context
CHART 74 Economic Context for Deodorants
CHART 75 Real Gdp Growth 2020-2030
CHART 76 Inflation 2020-2030
Consumer Context
CHART 77 Consumer Context for Deodorants
CHART 78 Population 2020-2030
CHART 79 Consumer Expenditure 2020-2030
CHART 80 Population by Generation 2025
Country Reports Disclaimer
DEPILATORIES IN EL SALVADOR
Key Data Insights
2025 Developments
Depilatories Summary
Industry Performance
Steady Growth Driven by Rising Consumer Expenditure and Population
Women’S Razors and Blades Dominate Retail Sales
CHART 81 Value Sales 2020-2030
CHART 82 Volume Sales 2020-2030
CHART 83 Value Sales by Category 2025
What's Next?
Steady Growth in Depilatories, Driven by Expanding Consumer Base and Spending Power
Women’S Razors and Blades to Lead Sales as Hair Removers/Bleaches Gain Momentum
CHART 84 Forecast Value Sales 2020-2030
CHART 85 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Incremental Shifts in Shares Present Growth Opportunities Amid Stable Leadership
CHART 86 Company Shares 2025
CHART 87 Brand Shares 2025
Channels
Supermarkets and Discounters Drive Growth
CHART 88 Retail Channels 2020-2025
Economic Context
CHART 89 Economic Context for Depilatories
CHART 90 Real Gdp Growth 2020-2030
CHART 91 Inflation 2020-2030
Consumer Context
CHART 92 Consumer Context for Depilatories
CHART 93 Population 2020-2030
CHART 94 Consumer Expenditure 2020-2030
CHART 95 Population by Generation 2025
Country Reports Disclaimer
FRAGRANCES IN EL SALVADOR
Key Data Insights
2025 Developments
Fragrances Summary
Industry Performance
El Salvador Experiences Strong Growth in Fragrances Amid Rising Consumer Expenditure
Mass Fragrances Lead Sales Driven by Wide Accessibility
Premium Fragrances Grow Steadily as Consumers Upgrade Preferences
CHART 96 Value Sales 2020-2030
CHART 97 Volume Sales 2020-2030
CHART 98 Value Sales by Category 2025
What's Next?
Rising Consumer Expenditure to Fuel Steady Growth
Mass Fragrances to Maintain Leadership While Premium Fragrances Accelerate Growth
CHART 99 Forecast Value Sales 2020-2030
CHART 100 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Manufacturers Consolidate Position as Shifts Reshape Competition
CHART 101 Company Shares 2025
CHART 102 Brand Shares 2025
Channels
Direct Selling Leads as Supermarkets and Discounters Gain Momentum
CHART 103 Retail Channels 2020-2025
Economic Context
CHART 104 Economic Context for Fragrances
CHART 105 Real Gdp Growth 2020-2030
CHART 106 Inflation 2020-2030
Consumer Context
CHART 107 Consumer Context for Fragrances
CHART 108 Population 2020-2030
CHART 109 Consumer Expenditure 2020-2030
CHART 110 Population by Generation 2025
Country Reports Disclaimer
HAIR CARE IN EL SALVADOR
Key Data Insights
2025 Developments
Hair Care Summary
Industry Performance
Steady Growth Driven by Evolving Consumer Preferences and Economic Conditions
Salon and Profressional Hair Care Gains Momentum
Brands Leverage Skin Care Ingredients and Clean Formulations
CHART 111 Value Sales 2020-2030
CHART 112 Volume Sales 2020-2030
CHART 113 Value Sales by Category 2025
CHART 114 Consumers Shift Towards Nourishing Hair Care
What's Next?
Consumers to Adopt Affordable, Efficacious Formats Amid Economic Pressures
Shampoos to Lead Sales While Salon Professional Hair Care Accelerates Growth
Brands to Leverage Clean Beauty to Meet Evolving Consumer Demands
CHART 115 Forecast Value Sales 2020-2030
CHART 116 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Manufacturers Sustain Positions Amid Stable Market Shares
CHART 117 Company Shares 2025
CHART 118 Brand Shares 2025
Channels
Supermarkets Lead Distribution as Discounters Expand Reach among Price-Sensitive Consumers
CHART 119 Retail Channels 2020-2025
Economic Context
CHART 120 Economic Context for Hair Care
CHART 121 Real Gdp Growth 2020-2030
CHART 122 Inflation 2020-2030
Consumer Context
CHART 123 Consumer Context for Hair Care
CHART 124 Population 2020-2030
CHART 125 Consumer Expenditure 2020-2030
CHART 126 Population by Generation 2025
Country Reports Disclaimer
MEN'S GROOMING IN EL SALVADOR
Key Data Insights
2025 Developments
Men's Grooming Summary
Industry Performance
El Salvador Experiences Steady Growth Amid Regional Economic Stability
Men’S Fragrances Lead Sales as Men’S Toiletries Show Growth
CHART 127 Value Sales 2020-2030
CHART 128 Volume Sales 2020-2030
CHART 129 Value Sales by Category 2025
What's Next?
Consumers to Drive Steady Growth through Expanding Expenditure and Population
Men’S Fragrances to Remain Largest and Fastest Growing Amid Premiumisation
CHART 130 Forecast Value Sales 2020-2030
CHART 131 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Manufacturers Strengthen Lead and Drive Market Concentration
CHART 132 Company Shares 2025
CHART 133 Brand Shares 2025
Channels
Supermarkets and Discounters Expand as Direct Selling Declines
CHART 134 Retail Channels 2020-2025
Economic Context
CHART 135 Economic Context for Men's Grooming
CHART 136 Real Gdp Growth 2020-2030
CHART 137 Inflation 2020-2030
Consumer Context
CHART 138 Consumer Context for Men's Grooming
CHART 139 Population 2020-2030
CHART 140 Consumer Expenditure 2020-2030
CHART 141 Population by Generation 2025
Country Reports Disclaimer
ORAL CARE IN EL SALVADOR
Key Data Insights
2025 Developments
Oral Care Summary
Industry Performance
Consumers in El Salvador Increase Spending Amid Economic Growth
Toothpaste Leads Sales Driven by Essential Daily Use
CHART 142 Value Sales 2020-2030
CHART 143 Volume Sales 2020-2030
CHART 144 Value Sales by Category 2025
What's Next?
Consumers to Drive Steady Growth Amid Rising Economic Stability
Toothpaste to Maintain Leadership as Dental Floss Accelerates Growth
Rising Oral Health Awareness to Foster Product Diversification and Opportunity
CHART 145 Forecast Value Sales 2020-2030
CHART 146 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Colgate-Palmolive Strengthens Dominance Despite Concentrated Market
CHART 147 Company Shares 2025
CHART 148 Brand Shares 2025
Channels
Supermarkets Lead While Discounters Show Fastest Growth
Value-Driven Shopping and Traditional Retail Shape Oral Care
CHART 149 Retail Channels 2020-2025
Economic Context
CHART 150 Economic Context for Oral Care
CHART 151 Real Gdp Growth 2020-2030
CHART 152 Inflation 2020-2030
Consumer Context
CHART 153 Consumer Context for Oral Care
CHART 154 Population 2020-2030
CHART 155 Consumer Expenditure 2020-2030
CHART 156 Population by Generation 2025
Country Reports Disclaimer
SKIN CARE IN EL SALVADOR
Key Data Insights
2025 Developments
Skin Care Summary
Industry Performance
Steady Growth Driven by Preventive Habits and Demographic Stability
Body Care Leads Volume Sales as Facial Care Captures Rapid Consumer Interest
Younger Consumers Embrace Multifunctional and K-Beauty Products
CHART 157 Byphasse Highlights Multifunctional Facial Care
CHART 158 Value Sales 2020-2030
CHART 159 Volume Sales 2020-2030
CHART 160 Value Sales by Category 2025
What’S Next?
Younger Consumers to Drive Personalised Routines
Body Care to Maintain Volume Lead as Facial Care Accelerates in Value
Digital Engagement to Reshape Consumer Behaviour and Innovation
CHART 161 Forecast Value Sales 2020-2030
CHART 162 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Manufacturers Adapt Strategies to Navigate Growing Competition and Shifting Shares
CHART 163 Company Shares 2025
CHART 164 Brand Shares 2025
Channels
Direct Selling Leads Distribution Despite Rising Competition From Physical Retailers
Grocery and Specialised Retailers Grow Share through Omnichannel Expansion
CHART 165 Retail Channels 2020-2025
Economic Context
CHART 166 Economic Context for Skin Care
CHART 167 Real Gdp Growth 2020-2030
CHART 168 Inflation 2020-2030
Consumer Context
CHART 169 Consumer Context for Skin Care
CHART 170 Population 2020-2030
CHART 171 Consumer Expenditure 2020-2030
CHART 172 Population by Generation 2025
Country Reports Disclaimer
SUN CARE IN EL SALVADOR
Key Data Insights
2025 Developments
Sun Care Summary
Industry Performance
Steady Economic Growth Supports Sun Care Expansion
Adult Sun Care Drives Value with Steady Growth
CHART 173 Value Sales 2020-2030
CHART 174 Volume Sales 2020-2030
CHART 175 Value Sales by Category 2025
What’S Next?
El Salvador Consumers to Drive Steady Sun Care Growth
Adult Sun Care Set to Remain Dominant
CHART 176 Forecast Value Sales 2020-2030
CHART 177 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Manufacturers Strengthen Market Hold through Sustained Growth
CHART 178 Company Shares 2025
CHART 179 Brand Shares 2025
Channels
Grocery Retailers Lead with Strong Value Growth through Diversified Formats
Direct Selling and Health Specialists Adapt to Consumer Preferences
CHART 180 Retail Channels 2020-2025
Economic Context
CHART 181 Economic Context for Sun Care
CHART 182 Real Gdp Growth 2020-2030
CHART 183 Inflation 2020-2030
Consumer Context
CHART 184 Consumer Context for Sun Care
CHART 185 Population 2020-2030
CHART 186 Consumer Expenditure 2020-2030
CHART 187 Population by Generation 2025
Country Reports Disclaimer
PREMIUM BEAUTY AND PERSONAL CARE IN EL SALVADOR
Key Data Insights
2025 Developments
Premium Beauty and Personal Care Summary
Industry Performance
Rising Consumer Affluence Drives Steady Growth
Premium Skin Care Leads Value Growth Amid Demand for Efficacious Solutions
Clinique’S Science-Backed Formula Exemplifies Longevity
CHART 188 Premium Brands Elevate Differentiation
CHART 189 Value Sales 2020-2030
CHART 190 Value Sales by Category 2025
What's Next?
High-Income Consumers to Drive Premium Product Demand with Efficacy
Premium Fragrances to Lead Sales as Colour Cosmetics Surge
CHART 191 Forecast Value Sales 2020-2030
CHART 192 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Grupo Alsicorp and L’Oréal Reinforce Leads through Efficacy
CHART 193 Company Shares 2025
CHART 194 Brand Shares 2025
Economic Context
CHART 195 Economic Context for Premium Beauty and Personal Care
CHART 196 Real Gdp Growth 2020-2030
CHART 197 Inflation 2020-2030
Consumer Context
CHART 198 Consumer Context for Premium Beauty and Personal Care
CHART 199 Population 2020-2030
CHART 200 Consumer Expenditure 2020-2030
CHART 201 Population by Generation 2025
Country Reports Disclaimer
MASS BEAUTY AND PERSONAL CARE IN EL SALVADOR
Key Data Insights
2025 Developments
Mass Beauty and Personal Care Summary
Industry Performance
Adoption of Comprehensive and Prventive Health Routine Expands Access with Affordable Offerings
Botanical and Vitamin-Enriched Hair Care Maintains Lead as Shoppers Seek More
Savilé Appeals to Health-Focused Shoppers with Multivitamin “Mega-Jar” Launches
CHART 202 Value Sales 2020-2030
CHART 203 Value Sales by Category 2025
CHART 204 Affordable Personal-Care Products Evolve with More Skin-Friendly, Active-Rich Formulations
What's Next?
Younger Shoppers Drive Demand for Advanced yet Affordable Actives
Mass Hair Care Maintains Its Lead as Multipack Innovation Slows
Social Media and Ingredient Trends Shift Business Strategies
CHART 205 Forecast Value Sales 2020-2030
CHART 206 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Unilever Leverages Advanced Ingredients to Reinforce Its Lead
CHART 207 Company Shares 2025
CHART 208 Brand Shares 2025
Economic Context
CHART 209 Economic Context for Mass Beauty and Personal Care
CHART 210 Real Gdp Growth 2020-2030
CHART 211 Inflation 2020-2030
Consumer Context
CHART 212 Consumer Context for Mass Beauty and Personal Care
CHART 213 Population 2020-2030
CHART 214 Consumer Expenditure 2020-2030
CHART 215 Population by Generation 2025
Country Reports Disclaimer

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