Report cover image

Oral Care in El Salvador

Publisher Euromonitor International
Published Sep 01, 2026
Length 43 Pages
SKU # EP21569179

Description

In 2025, Thailand's beer market proved resilient, with total volume sales rising by 0.3% to 2.24 billion litres, while retail value sales increased to THB176.2 billion, supported by a moderate real GDP growth of 2%. While slower growth in purchasing power and household cost pressures encouraged cautious consumer spending, strong cultural consumption habits and sustained tourism demand continued to support the category's attractiveness.

Euromonitor International's Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Beer in Thailand
Euromonitor International
August 2026
List Of Contents And Tables
BEER IN THAILAND
Key Data Insights
2025 Developments
Beer Summary
Key Industry Trends
CHART 1 Key Industry Trends for Beer
Industry Performance
Leading Brands Intensify Promotions Amid Cautious Consumer Spending
CHART 2 Emerging Craft Brands Expand Wheat and Ipa Offerings in Urban Retail
Lager Leads Total Volume Sales While Consumers Explore Craft and No/Low Alcohol Options
Market Polarization Shapes Pricing and Promotional Strategies
CHART 3 Volume Sales 2020-2030
CHART 4 Volume Sales by Category 2025
What's Next?
Gradual Volume Declines Will Be Offset by Steady Value Growth and Premiumisation
Lager Will Retain Its Dominance While Stout and Craft Beer Drive Growth Opportunities
Regulatory Easing and Evolving Consumer Preferences Will Support Category Development
CHART 5 Forecast Volume Sales 2020-2030
CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 7 Chang and Singha Intensify Promotions to Defend Share in a Price-Sensitive Market
Leading Brewers Adjust Strategies to Sustain Dominance Amid Intensifying Competition
Product Innovation and Channel Strategies Offer Growth Opportunities for Established Players
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Hypermarkets Lead Retail Sales While Supermarkets and Convenience Stores Gain Traction
Online Beer Sales Remain Restricted, Limiting E-Commerce Growth Potential
Products
Cultural Branding and Incremental Premiumisation Shape Product Innovation
Flavour Diversification in Beer Is Led by Craft and Speciality Channels
Promotional Intensity and Regulatory Constraints Reinforce Volume Defence in a Polarised Market
Economic Context
CHART 10 Real Gdp Growth 2020-2030
CHART 11 Inflation 2020-2030
CHART 12 Economic Context for Beer
Consumer Context
CHART 13 Population 2020-2030
CHART 14 Population by Generation 2025
CHART 15 Consumer Context for Beer
Country Reports Disclaimer
CHART 16 Key Industry Trends for Alcoholic Drinks
CHART 17 Players Launch Smaller Pack Sizes in Response to Cautious Consumer Sentiment
CHART 18 Analyst Insight for Alcoholic Drinks
CHART 19 Volume Sales 2020-2030
CHART 20 Volume Sales by Category 2025
CHART 21 Forecast Volume Sales 2020-2030
CHART 22 Forecast Volume Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Siam Winery Launches Its Limited Edition Rosé Variant
CHART 26 Economic Context for Alcoholic Drinks
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Alcoholic Drinks
CHART 30 Population 2020-2030
CHART 31 Population by Generation 2025
ALCOHOLIC DRINKS IN THAILAND
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Alcoholic Drinks in Thailand Navigate Economic Pressures and Resilient Demand
Beer Remains the Largest Category as Rtds Surge and Wine Gains Momentum
Market Polarization and Pack-Size Innovation Influence Alcoholic Drinks in 2025
What's Next?
Declining Volumes Will Be Offset by Premiumisation and Tourism-Led Value Growth
Total Volume Is Set to Decline across Key Categories, with Rtds Showing Strongest Resilience
Convenience, Premiumisation, and Wellness Trends Are Set to Influence Alcoholic Drinks Consumption
Competitive Landscape
Thai Beverage and Boon Rawd Brewery Leverage Scale and Distribution to Sustain Dominance
Smaller Players Gain Ground through Targeted Channels While Incumbents Defend Scale
Channels
Hypermarkets Maintain Leadership While Convenience Stores and Supermarkets Gain Ground
Regulatory Constraints Limit Direct E-Commerce Growth While Digital Channels Support Brand Engagement
Hybrid Convenience and Premium Retail Formats Emerge in Tourism-Driven Locations
Products
Market Polarization Drives Distinct Brand Strategies and Consumer Choices
Flavour Innovation Supports Brand Retention and Growth Amid Economic Constraints
Shrinkflation and Pack-Size Downsizing Drive Affordability-Led Innovation
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us