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The Rise of Chinese Brands in Latin America

Publisher Euromonitor International
Published Sep 03, 2026
Length 31 Pages
SKU # EP21569170

Description

Gum in Oman in 2026 demonstrates resilience in the face of economic pressures. While neighbouring and global markets often lean towards premiumisation and innovation, Oman distinguishes itself through the persistent dominance of value-oriented, functional products, particularly those that support oral care and daily refreshment needs. The stronghold of leading brands is underpinned by their ability to address health-conscious and price-sensitive consumers with accessible, sugar-free formulations...

Euromonitor International's Gum in Oman report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Gum in Oman
Euromonitor International
August 2026
List Of Contents And Tables
GUM IN OMAN
Key Data Insights
2026 Developments
Gum Summary
Industry Performance
Orbit Retains Everyday Relevance with Oral Care-Led Value Packs
CHART 1 Affordability Drives Gum Sales
CHART 2 Value Sales 2021-2031
CHART 3 Volume Sales 2021-2031
CHART 4 Value Sales by Category 2026
What's Next?
Health-Focused Brands to Attract Young Professionals with Oral Care Claims
Impulse-Driven Micro-Packs and Local Flavours to Boost Value Growth
CHART 5 Forecast Value Sales 2021-2031
CHART 6 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Legacy Brands Leverage Trust and Visibility to Sustain Leadership
CHART 7 Company Shares 2026
CHART 8 Brand Shares 2026
Channels
Hypermarkets Drive Growth through Digital Innovation and Impulse Tactics
CHART 9 Retail Channels 2021-2026
Economic Context
CHART 10 Economic Context for Gum
CHART 11 Real Gdp Growth 2021-2031
CHART 12 Inflation 2021-2031
Consumer Context
CHART 13 Consumer Context for Gum
CHART 14 Population 2021-2031
CHART 15 Population by Generation 2026
Country Reports Disclaimer
CHART 16 Frequent Hypermarket Discounts Drive Affordable Chocolate Consumption
CHART 17 Value Sales 2021-2031
CHART 18 Value Sales by Category 2026
CHART 19 Forecast Value Sales 2021-2031
CHART 20 Forecast Value Sales by Category 2026-2031
CHART 21 Company Shares 2026
CHART 22 Brand Shares 2026
CHART 23 Retail Channels 2021-2026
CHART 24 Economic Context for Snacks
CHART 25 Real Gdp Growth 2021-2031
CHART 26 Inflation 2021-2031
CHART 27 Consumer Context for Snacks
CHART 28 Population 2021-2031
CHART 29 Population by Generation 2026
SNACKS IN OMAN
Executive Summary
2026 Developments
Key Data Insights
Industry Performance
Hypermax Leverages Local Values to Capture Retail Share
Lulu Highlights Regional Snacks as Global Brands Lose Ground
Al Rifai and Ulker Build Loyalty through Cultural Relevance
What's Next?
Local Brands to Drive Affordable Snacking and Value Growth
Savoury Snacks to Maintain Lead as Sweet Biscuits Accelerate
Talabat and Lulu to Expand Reach as Health and Price Reshape Choices
Competitive Landscape
Ali Shaihani and Mars Reinforce Leadership through Local Focus and Innovation
Channels
Talabat and Hypermax Online Reshape Channel Growth with Digital Deals
Economic Context
Consumer Context
Country Reports Disclaimer

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