New Data Retrieve

New Data Retrieve (NDR) is a publishing firm established by founder and CEO, Nadine French. The main objective of NDR is to inform businesses on the peculiarities and unique behaviours of one of their largest consumer bases, Generation Z, whose linguistic and cognitive ineptitude hinders their ability to participate in the broader consumer economy. Through first-lived experience, real and unedited survey responses from the Generation Z cohorts, and consistent field research, NDR possesses deep relevant intel on the constantly fluctuating Generation Z consumer bracket. NDR does not merely regurgitate statistics reported by major outlets; rather, it incorporates statistics and research to support completely novel claims. Since Nadine French is a member of the Generation Z consumer cohort, NDR presents hard-to-find insights from the inside.

These insights are meant to be utilised by businesses, firms, hedge funds, and brands for the purpose of market analysis and research. Generation Z possesses more cynical and unapproachable behaviours than their Millennial predecessors. The better a business understands the Generation Z cohort—what repels them, how to reach them, how to market to them without turning them off, and how to gain their brand loyalty—the more resilient it will be to the impending dominance of Generation Z in the consumer market.