Argentina B2C Ecommerce Market Size & Forecast by Value and Volume Databook - 80+ KPIs by Ecommerce Vertical, Retail Shopping, Travel and Hospitality, Online Food Service Sales Channel, Media and Entertainment Categories, Engagement Model, Location, Devic
Description
According to PayNXT360, the ecommerce market in Argentina is expected to grow by 9.6% annually, reaching US$28,397.2 million by 2026.
The ecommerce market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 17.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.0% from 2026 to 2030. By the end of 2030, the ecommerce market is projected to expand from its 2025 value of US$25,920.5 million to approximately US$37,251.3 million.
Key Trends and Drivers
Marketplaces Are Expanding Financial and Logistics Services to Strengthen Merchant Retention
• Argentina's ecommerce market has increasingly evolved beyond online retail, with leading marketplaces expanding integrated financial and logistics ecosystems. Mercado Libre has continued enhancing Mercado Pago, Mercado Crédito, and Mercado Envíos while introducing AI-powered seller tools and advertising capabilities. Major retailers such as Cencosud, Carrefour Argentina, and Frávega are also improving omnichannel operations by integrating online platforms with physical stores and digital payment solutions.
• The expansion of ecosystem-based commerce is being driven by Argentina's inflationary environment, where merchants require faster payment settlements, accessible working capital, and dependable fulfilment networks. Consumers are increasingly favouring platforms that combine purchasing, payments, financing, and delivery within a single digital experience. As a result, marketplaces are strengthening customer loyalty while reducing dependence on external service providers.
• Integrated commerce ecosystems are expected to become even more influential over the coming years. Competition is likely to centre on the breadth of merchant services, including embedded finance, logistics, advertising, and inventory management, rather than product assortment alone. Smaller retailers may increasingly rely on marketplace infrastructure to remain competitive.
Digital Wallet Adoption Is Accelerating as Consumers Shift Away from Cash
• Argentina has experienced continued growth in digital wallet usage, with Mercado Pago, MODO, Ualá, and banking applications expanding their presence across ecommerce transactions. QR-based payments, account-to-account transfers, and wallet-linked instalment options are increasingly replacing traditional card payments for online purchases. Financial institutions have also introduced additional digital payment services to support ecommerce merchants and consumers.
• Persistent inflation, changing consumer payment preferences, and broader financial inclusion initiatives have encouraged greater use of electronic payments. Consumers increasingly seek payment methods that provide convenience, budgeting flexibility, and promotional benefits, while merchants benefit from faster settlements and reduced cash-handling requirements. Government efforts to promote digital payments have also supported wider adoption.
• Digital wallets are expected to become the preferred payment channel across a growing share of ecommerce transactions. Future competition is likely to focus on loyalty programmes, embedded financial services, and merchant acquisition rather than basic payment processing capabilities.
Retail Media Is Emerging as a New Revenue Stream for Large Ecommerce Platforms
• Retail media has become an increasingly important strategic priority within Argentina's ecommerce sector. Mercado Libre continues expanding Mercado Ads with improved audience targeting, sponsored listings, and campaign measurement capabilities, while larger retailers are gradually developing their own advertising solutions using first-party customer data generated through ecommerce operations.
• The growing value of retailer-owned customer data, combined with increasing digital advertising expenditure, is encouraging brands to shift marketing budgets toward ecommerce platforms where purchase attribution is more transparent. At the same time, retailers are seeking higher-margin revenue sources that complement merchandise sales amid continued pressure on operating costs.
• Retail media is expected to gain further importance as more retailers build advertising capabilities into their ecommerce platforms. Competitive differentiation will increasingly extend beyond pricing and product range to include data-driven marketing services that strengthen supplier relationships and improve platform profitability.
Omnichannel Retailing Is Advancing Through Store-Based Fulfilment and Click-and-Collect
• Argentine retailers are increasingly connecting physical stores with digital commerce operations to improve fulfilment efficiency and customer convenience. Click-and-collect services, ship-from-store capabilities, and expanded store pickup networks are becoming more common among large retailers including Frávega, Cencosud, and Carrefour Argentina, while logistics providers continue expanding nationwide delivery coverage.
• Economic uncertainty has encouraged retailers to optimise inventory utilisation while controlling fulfilment expenses. Leveraging existing store infrastructure enables businesses to improve delivery speed without making substantial investments in dedicated distribution facilities. Consumers also value flexible fulfilment options that reduce shipping costs and delivery times.
• Store-integrated fulfilment is expected to continue expanding as retailers invest in inventory visibility, warehouse automation, and last-mile delivery partnerships. Future competition is likely to depend on operational efficiency, nationwide delivery coverage, and seamless integration between online and offline shopping experiences.
Competitive Landscape
Competition is expected to intensify over the next several years as retailers increasingly compete through integrated financial ecosystems, marketplace services, omnichannel fulfilment, and digital advertising rather than price competition alone. Large ecommerce platforms are expected to continue strengthening their ecosystems by combining payments, logistics, lending, and merchant solutions, while traditional retailers accelerate digital transformation. Continued investment in fulfilment infrastructure, first-party customer data, and embedded financial services is likely to increase competitive barriers, encouraging greater collaboration between retailers, fintech companies, and logistics providers.
Current State of the Market
• Argentina's B2C ecommerce market remains highly concentrated around a few large digital commerce platforms while traditional retailers continue expanding omnichannel capabilities. Mercado Libre maintains market leadership through its integrated marketplace, payments, logistics, and financial services ecosystem, while established retailers are strengthening ecommerce operations by combining physical store networks with digital channels. Competition increasingly extends beyond merchandise sales to include payments, financing, fulfilment, loyalty programmes, and advertising services.
Key Players and New Entrants
• Mercado Libre remains the country's leading ecommerce marketplace, supported by Mercado Pago, Mercado Crédito, Mercado Envíos, and Mercado Ads. Traditional retailers including Frávega, Cencosud Argentina (Jumbo, Disco, Vea), Carrefour Argentina, Musimundo, Garbarino (limited operations), and Farmacity continue expanding digital commerce capabilities. MODO and Ualá have strengthened competition within digital payments, while Andreani, Correo Argentino, and other logistics providers continue enhancing ecommerce delivery services. Rather than significant new marketplace entrants, recent competition has largely been driven by incumbent companies expanding complementary digital commerce services.
Recent Launches, Partnerships, Mergers, and Acquisitions
• Recent competitive activity has primarily focused on technology enhancements, ecosystem expansion, and strategic partnerships instead of major mergers or acquisitions. Mercado Libre has continued investing in artificial intelligence, logistics automation, fintech products, and retail advertising capabilities to improve both merchant and customer experiences. Retailers have expanded omnichannel fulfilment services, while digital payment providers have strengthened collaborations with merchants to broaden acceptance of electronic payments and instalment financing. These developments indicate that platform expansion and ecosystem integration are becoming the primary competitive strategies shaping Argentina's ecommerce market.
This report provides a detailed data-centric analysis of the ecommerce industry in Argentina, offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.
The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.
PayNXT360’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides a detailed data-driven analysis of the B2C ecommerce market in Argentina, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.
Argentina B2C Ecommerce Market Size and Growth Dynamics
Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction
Argentina Social Commerce Market Size and Growth Dynamics
Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction
Argentina Quick Commerce Market Size and Growth Dynamics
Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction
Argentina B2C Ecommerce Market Segmentation by Ecommerce Vertical
Retail Shopping
Travel & Hospitality
Online Food Service
Media & Entertainment
Healthcare & Wellness
Technology Products & Services
Other
Argentina B2C Ecommerce Market Segmentation by Retail Shopping Category
Clothing, Footwear & Accessories
Health, Beauty & Personal Care
Food & Beverage
Appliances & Electronics
Home Improvement
Books, Music & Video
Toys & Hobby
Auto Parts & Accessories
Other
Argentina B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel
Platform-to-Consumer
Direct-to-Consumer
Consumer-to-Consumer
Argentina B2C Ecommerce Market Segmentation by Travel & Hospitality Category
Air Travel
Train & Bus
Taxi & Ride-Hailing
Hotels & Resorts
Other
Argentina B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel
Air Travel- Aggregator App
Air Travel- Direct-to-Consumer
Train & Bus- Aggregator App
Train & Bus- Direct-to-Consumer
Taxi & Ride-Hailing- Aggregator App
Taxi & Ride-Hailing- Direct-to-Consumer
Hotels & Resorts- Aggregator App
Hotels & Resorts- Direct-to-Consumer
Other- Aggregator App
Other- Direct-to-Consumer
Argentina B2C Ecommerce Market Segmentation by Online Food Service Sales Channel
Aggregator App
Direct-to-Consumer
Argentina B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel
Streaming Services
Movies & Events
Theme Parks & Gaming
Other
Argentina B2C Ecommerce Market Segmentation by Engagement Model
Website-Based
Live Streaming
Argentina B2C Ecommerce Market Segmentation by Location
Cross-Border
Domestic
Argentina B2C Ecommerce Market Segmentation by Device
Mobile
Desktop
Argentina B2C Ecommerce Market Segmentation by Operating System
iOS / macOS
Android
Other Operating Systems
Argentina B2C Ecommerce Market Segmentation by City Tier
Tier 1
Tier 2
Tier 3
Argentina B2C Ecommerce Market Segmentation by Payment Instrument
Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallet
Other Digital Payment
Cash
Argentina B2C Ecommerce Consumer Demographics & Behaviour
Market Share by Age Group
Market Share by Income Level
Market Share by Gender
Argentina B2C Ecommerce User Statistics & Ratios
Internet Users
Ecommerce Users
Social Media Users
Smartphone Penetration
Banked Population
Ecommerce Per Capita
GDP Per Capita
Ecommerce as % of GDP
Cart Abandonment Rate
Product Retun Rate
Argentina B2C Ecommerce Operational Metrics by Ecommerce Segment
Gross Merchandise Value by Segment
Argentina B2C Ecommerce Operational Metrics by Retail Shopping Category
Gross Merchandise Value by Category
Argentina B2C Ecommerce Operational Metrics by Sales Channel
Gross Merchandise Value by Channel
Argentina B2C Ecommerce Operational Metrics by Location
Gross Merchandise Value by Location
Argentina B2C Ecommerce Operational Metrics by Device
Gross Merchandise Value by Device
Argentina B2C Ecommerce Operational Metrics by Operating System
Gross Merchandise Value by Operating System
Argentina B2C Ecommerce Operational Metrics by City Tier
Gross Merchandise Value by City Tier
Argentina B2C Ecommerce Operational Metrics by Payment Instrument
Gross Merchandise Value by Payment Instrument
Argentina B2C Ecommerce Key Players Market Share
Market Share by Retail Shopping Ecommerce
Market Share by Travel Ecommerce
Market Share by Food Services Ecommerce
Reasons to buy
• Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in using updated market indicators, including gross merchandise value, gross merchandise volume, transaction volumes, average value per transaction, ecommerce users, and growth rates across all major ecommerce segments.
• Granular Segmentation and Cross-Analysis: Analyse the online commerce ecosystem through detailed segmentation covering ecommerce verticals, retail product categories, travel and hospitality services, online food services, healthcare and wellness, media and entertainment, technology products and services, sales channels, devices, operating systems, city tiers, and payment instruments, enabling deeper insight into changing consumer purchasing patterns.
• Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, social commerce platforms, and category-focused players using KPIs such as GMV share, transaction contribution, category performance, channel efficiency, device contribution, payment-mode penetration, and competitive positioning.
• Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender distribution, internet and smartphone penetration, device usage, purchase frequency, payment preferences, and digital adoption influence category demand, cart abandonment, product returns, transaction values, and the transition toward digital-first commerce.
• Data-Driven Forecasts and KPI Tracking: Access a structured dataset of more than 80 ecommerce KPIs with historical estimates and forecasts through 2030, providing visibility into market growth, category expansion, transaction trends, average order values, sales-channel shifts, device adoption, and payment-instrument evolution across the B2C ecommerce value chain.
• Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modelling and market-sizing requirements, enabling ecommerce companies, consumer brands, marketplaces, payment providers, technology firms, investors, and other stakeholders to conduct evidence-based market assessment, benchmarking, forecasting, and strategic planning.
The ecommerce market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 17.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.0% from 2026 to 2030. By the end of 2030, the ecommerce market is projected to expand from its 2025 value of US$25,920.5 million to approximately US$37,251.3 million.
Key Trends and Drivers
Marketplaces Are Expanding Financial and Logistics Services to Strengthen Merchant Retention
• Argentina's ecommerce market has increasingly evolved beyond online retail, with leading marketplaces expanding integrated financial and logistics ecosystems. Mercado Libre has continued enhancing Mercado Pago, Mercado Crédito, and Mercado Envíos while introducing AI-powered seller tools and advertising capabilities. Major retailers such as Cencosud, Carrefour Argentina, and Frávega are also improving omnichannel operations by integrating online platforms with physical stores and digital payment solutions.
• The expansion of ecosystem-based commerce is being driven by Argentina's inflationary environment, where merchants require faster payment settlements, accessible working capital, and dependable fulfilment networks. Consumers are increasingly favouring platforms that combine purchasing, payments, financing, and delivery within a single digital experience. As a result, marketplaces are strengthening customer loyalty while reducing dependence on external service providers.
• Integrated commerce ecosystems are expected to become even more influential over the coming years. Competition is likely to centre on the breadth of merchant services, including embedded finance, logistics, advertising, and inventory management, rather than product assortment alone. Smaller retailers may increasingly rely on marketplace infrastructure to remain competitive.
Digital Wallet Adoption Is Accelerating as Consumers Shift Away from Cash
• Argentina has experienced continued growth in digital wallet usage, with Mercado Pago, MODO, Ualá, and banking applications expanding their presence across ecommerce transactions. QR-based payments, account-to-account transfers, and wallet-linked instalment options are increasingly replacing traditional card payments for online purchases. Financial institutions have also introduced additional digital payment services to support ecommerce merchants and consumers.
• Persistent inflation, changing consumer payment preferences, and broader financial inclusion initiatives have encouraged greater use of electronic payments. Consumers increasingly seek payment methods that provide convenience, budgeting flexibility, and promotional benefits, while merchants benefit from faster settlements and reduced cash-handling requirements. Government efforts to promote digital payments have also supported wider adoption.
• Digital wallets are expected to become the preferred payment channel across a growing share of ecommerce transactions. Future competition is likely to focus on loyalty programmes, embedded financial services, and merchant acquisition rather than basic payment processing capabilities.
Retail Media Is Emerging as a New Revenue Stream for Large Ecommerce Platforms
• Retail media has become an increasingly important strategic priority within Argentina's ecommerce sector. Mercado Libre continues expanding Mercado Ads with improved audience targeting, sponsored listings, and campaign measurement capabilities, while larger retailers are gradually developing their own advertising solutions using first-party customer data generated through ecommerce operations.
• The growing value of retailer-owned customer data, combined with increasing digital advertising expenditure, is encouraging brands to shift marketing budgets toward ecommerce platforms where purchase attribution is more transparent. At the same time, retailers are seeking higher-margin revenue sources that complement merchandise sales amid continued pressure on operating costs.
• Retail media is expected to gain further importance as more retailers build advertising capabilities into their ecommerce platforms. Competitive differentiation will increasingly extend beyond pricing and product range to include data-driven marketing services that strengthen supplier relationships and improve platform profitability.
Omnichannel Retailing Is Advancing Through Store-Based Fulfilment and Click-and-Collect
• Argentine retailers are increasingly connecting physical stores with digital commerce operations to improve fulfilment efficiency and customer convenience. Click-and-collect services, ship-from-store capabilities, and expanded store pickup networks are becoming more common among large retailers including Frávega, Cencosud, and Carrefour Argentina, while logistics providers continue expanding nationwide delivery coverage.
• Economic uncertainty has encouraged retailers to optimise inventory utilisation while controlling fulfilment expenses. Leveraging existing store infrastructure enables businesses to improve delivery speed without making substantial investments in dedicated distribution facilities. Consumers also value flexible fulfilment options that reduce shipping costs and delivery times.
• Store-integrated fulfilment is expected to continue expanding as retailers invest in inventory visibility, warehouse automation, and last-mile delivery partnerships. Future competition is likely to depend on operational efficiency, nationwide delivery coverage, and seamless integration between online and offline shopping experiences.
Competitive Landscape
Competition is expected to intensify over the next several years as retailers increasingly compete through integrated financial ecosystems, marketplace services, omnichannel fulfilment, and digital advertising rather than price competition alone. Large ecommerce platforms are expected to continue strengthening their ecosystems by combining payments, logistics, lending, and merchant solutions, while traditional retailers accelerate digital transformation. Continued investment in fulfilment infrastructure, first-party customer data, and embedded financial services is likely to increase competitive barriers, encouraging greater collaboration between retailers, fintech companies, and logistics providers.
Current State of the Market
• Argentina's B2C ecommerce market remains highly concentrated around a few large digital commerce platforms while traditional retailers continue expanding omnichannel capabilities. Mercado Libre maintains market leadership through its integrated marketplace, payments, logistics, and financial services ecosystem, while established retailers are strengthening ecommerce operations by combining physical store networks with digital channels. Competition increasingly extends beyond merchandise sales to include payments, financing, fulfilment, loyalty programmes, and advertising services.
Key Players and New Entrants
• Mercado Libre remains the country's leading ecommerce marketplace, supported by Mercado Pago, Mercado Crédito, Mercado Envíos, and Mercado Ads. Traditional retailers including Frávega, Cencosud Argentina (Jumbo, Disco, Vea), Carrefour Argentina, Musimundo, Garbarino (limited operations), and Farmacity continue expanding digital commerce capabilities. MODO and Ualá have strengthened competition within digital payments, while Andreani, Correo Argentino, and other logistics providers continue enhancing ecommerce delivery services. Rather than significant new marketplace entrants, recent competition has largely been driven by incumbent companies expanding complementary digital commerce services.
Recent Launches, Partnerships, Mergers, and Acquisitions
• Recent competitive activity has primarily focused on technology enhancements, ecosystem expansion, and strategic partnerships instead of major mergers or acquisitions. Mercado Libre has continued investing in artificial intelligence, logistics automation, fintech products, and retail advertising capabilities to improve both merchant and customer experiences. Retailers have expanded omnichannel fulfilment services, while digital payment providers have strengthened collaborations with merchants to broaden acceptance of electronic payments and instalment financing. These developments indicate that platform expansion and ecosystem integration are becoming the primary competitive strategies shaping Argentina's ecommerce market.
This report provides a detailed data-centric analysis of the ecommerce industry in Argentina, offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.
The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.
PayNXT360’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides a detailed data-driven analysis of the B2C ecommerce market in Argentina, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.
Argentina B2C Ecommerce Market Size and Growth Dynamics
Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction
Argentina Social Commerce Market Size and Growth Dynamics
Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction
Argentina Quick Commerce Market Size and Growth Dynamics
Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction
Argentina B2C Ecommerce Market Segmentation by Ecommerce Vertical
Retail Shopping
Travel & Hospitality
Online Food Service
Media & Entertainment
Healthcare & Wellness
Technology Products & Services
Other
Argentina B2C Ecommerce Market Segmentation by Retail Shopping Category
Clothing, Footwear & Accessories
Health, Beauty & Personal Care
Food & Beverage
Appliances & Electronics
Home Improvement
Books, Music & Video
Toys & Hobby
Auto Parts & Accessories
Other
Argentina B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel
Platform-to-Consumer
Direct-to-Consumer
Consumer-to-Consumer
Argentina B2C Ecommerce Market Segmentation by Travel & Hospitality Category
Air Travel
Train & Bus
Taxi & Ride-Hailing
Hotels & Resorts
Other
Argentina B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel
Air Travel- Aggregator App
Air Travel- Direct-to-Consumer
Train & Bus- Aggregator App
Train & Bus- Direct-to-Consumer
Taxi & Ride-Hailing- Aggregator App
Taxi & Ride-Hailing- Direct-to-Consumer
Hotels & Resorts- Aggregator App
Hotels & Resorts- Direct-to-Consumer
Other- Aggregator App
Other- Direct-to-Consumer
Argentina B2C Ecommerce Market Segmentation by Online Food Service Sales Channel
Aggregator App
Direct-to-Consumer
Argentina B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel
Streaming Services
Movies & Events
Theme Parks & Gaming
Other
Argentina B2C Ecommerce Market Segmentation by Engagement Model
Website-Based
Live Streaming
Argentina B2C Ecommerce Market Segmentation by Location
Cross-Border
Domestic
Argentina B2C Ecommerce Market Segmentation by Device
Mobile
Desktop
Argentina B2C Ecommerce Market Segmentation by Operating System
iOS / macOS
Android
Other Operating Systems
Argentina B2C Ecommerce Market Segmentation by City Tier
Tier 1
Tier 2
Tier 3
Argentina B2C Ecommerce Market Segmentation by Payment Instrument
Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallet
Other Digital Payment
Cash
Argentina B2C Ecommerce Consumer Demographics & Behaviour
Market Share by Age Group
Market Share by Income Level
Market Share by Gender
Argentina B2C Ecommerce User Statistics & Ratios
Internet Users
Ecommerce Users
Social Media Users
Smartphone Penetration
Banked Population
Ecommerce Per Capita
GDP Per Capita
Ecommerce as % of GDP
Cart Abandonment Rate
Product Retun Rate
Argentina B2C Ecommerce Operational Metrics by Ecommerce Segment
Gross Merchandise Value by Segment
Argentina B2C Ecommerce Operational Metrics by Retail Shopping Category
Gross Merchandise Value by Category
Argentina B2C Ecommerce Operational Metrics by Sales Channel
Gross Merchandise Value by Channel
Argentina B2C Ecommerce Operational Metrics by Location
Gross Merchandise Value by Location
Argentina B2C Ecommerce Operational Metrics by Device
Gross Merchandise Value by Device
Argentina B2C Ecommerce Operational Metrics by Operating System
Gross Merchandise Value by Operating System
Argentina B2C Ecommerce Operational Metrics by City Tier
Gross Merchandise Value by City Tier
Argentina B2C Ecommerce Operational Metrics by Payment Instrument
Gross Merchandise Value by Payment Instrument
Argentina B2C Ecommerce Key Players Market Share
Market Share by Retail Shopping Ecommerce
Market Share by Travel Ecommerce
Market Share by Food Services Ecommerce
Reasons to buy
• Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in
• Granular Segmentation and Cross-Analysis: Analyse the online commerce ecosystem through detailed segmentation covering ecommerce verticals, retail product categories, travel and hospitality services, online food services, healthcare and wellness, media and entertainment, technology products and services, sales channels, devices, operating systems, city tiers, and payment instruments, enabling deeper insight into changing consumer purchasing patterns.
• Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, social commerce platforms, and category-focused players using KPIs such as GMV share, transaction contribution, category performance, channel efficiency, device contribution, payment-mode penetration, and competitive positioning.
• Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender distribution, internet and smartphone penetration, device usage, purchase frequency, payment preferences, and digital adoption influence category demand, cart abandonment, product returns, transaction values, and the transition toward digital-first commerce.
• Data-Driven Forecasts and KPI Tracking: Access a structured dataset of more than 80 ecommerce KPIs with historical estimates and forecasts through 2030, providing visibility into market growth, category expansion, transaction trends, average order values, sales-channel shifts, device adoption, and payment-instrument evolution across the B2C ecommerce value chain.
• Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modelling and market-sizing requirements, enabling ecommerce companies, consumer brands, marketplaces, payment providers, technology firms, investors, and other stakeholders to conduct evidence-based market assessment, benchmarking, forecasting, and strategic planning.
Table of Contents
117 Pages
- 1. About this Report
- 1.1 Summary
- 1.2 Methodology
- 1.3 Ecommerce Definitions
- 1.4 Disclaimer
- 2. Argentina Ecommerce Market Size and Future Growth Dynamics
- 2.1 Argentina Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 2.2 Argentina Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 2.3 Argentina Ecommerce – Gross Merchandise Volume Trend Analysis, 2021-2030
- 3. Argentina Social Commerce Market Size and Forecast
- 3.1 Argentina Social Commerce – Gross Merchandise Value Trend Analysis 2021-2030
- 3.2 Argentina Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 3.3 Argentina Social Commerce – Gross Merchandise Volume Trend Analysis, 2021-2030
- 4. Argentina Quick Commerce Market Size and Forecast
- 4.1 Argentina Quick Commerce – Gross Merchandise Value Trend Analysis 2021-2030
- 4.2 Argentina Quick Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 4.3 Argentina Quick Commerce – Gross Merchandise Volume Trend Analysis, 2021-2030
- 5. Argentina User Statistics and Ratios Of Key Performance Indicators
- 5.1 Argentina User Statistics, 2025
- 5.2 Argentina User Statistics of Card Abandonment Rate and Product Return Rate, 2025
- 5.3 Argentina Ecommerce Per Capita and GDP Per Capita, 2025
- 5.4 Argentina GDP Per Capita Trend Analysis, 2021-2030
- 6. Argentina Ecommerce Market Shares by Key Players
- 6.1 Argentina Retail Shopping Ecommerce Market Shares by Key Players, 2025
- 6.2 Argentina Travel Ecommerce Market Shares by Key Players, 2025
- 6.3 Argentina Food Services Ecommerce Market Shares by Key Players, 2025
- 7. Argentina Ecommerce Market Size and Forecast by Ecommerce Segments
- 7.1 Argentina Ecommerce Market Share by Ecommerce Segments, 2021-2030
- 7.2 Argentina Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.3 Argentina Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.4 Argentina Online Food Service – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.5 Argentina Media and Entertainment – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.6 Argentina Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.7 Argentina Technology Products and Services – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.8 Argentina Other segment Gross Merchandise Value Trend Analysis, 2021-2030
- 8. Argentina Ecommerce Market Size and Forecast by Retail Shopping Categories
- 8.1 Argentina Ecommerce Market Share by Retail Shopping Categories, 2021-2030
- 8.2 Argentina Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.3 Argentina Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.4 Argentina Food & Beverage – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.5 Argentina Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.6 Argentina Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.7 Argentina Books, Music & Video – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.8 Argentina Toys & Hobby – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.9 Argentina Auto – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.10 Argentina Ecommerce Other – Gross Merchandise Value Trend Analysis, 2021-2030
- 9. Argentina Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
- 9.1 Argentina Ecommerce Market Share by Retail Shopping Sales Channel, 2021-2030
- 9.2 Argentina Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.3 Argentina Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.4 Argentina Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 10. Argentina Ecommerce Market Size and Forecast by Travel and Hospitality Categories
- 10.1 Argentina Ecommerce Market Share by Travel and Hospitality Categories (%), 2021-2030
- 10.2 Argentina Air Travel – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.3 Argentina Train & Bus – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.4 Argentina Taxi Service – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.5 Argentina Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.6 Argentina Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2021-2030
- 11. Argentina Ecommerce Market Share by Travel and Hospitality Sales Channel
- 11.1 Argentina Ecommerce Market Share by Travel and Hospitality Sales Channel
- 11.1.1 Argentina Ecommerce Market Share by Travel and Hospitality Sales Channel, 2021-2030
- 11.1.2 Argentina Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.1.3 Argentina Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.2 Argentina Air Travel Market Share by Sales Channel
- 11.2.1 Argentina Air Travel Market Share by Sales Channel, 2021-2030
- 11.2.2 Argentina Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.2.3 Argentina Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.3 Argentina Hotels & Resorts Market Share by Sales Channel
- 11.3.1 Argentina Hotels & Resorts Market Share by Sales Channel, 2021-2030
- 11.3.2 Argentina Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.3.3 Argentina Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.4 Argentina Taxi Service Market Share by Sales Channel
- 11.4.1 Argentina Taxi Service Market Share by Sales Channel, 2021-2030
- 11.4.2 Argentina Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.4.3 Argentina Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.5 Argentina Train & Bus Market Share by Sales Channel
- 11.5.1 Argentina Train & Bus Market Share by Sales Channel, 2021-2030
- 11.5.2 Argentina Train & Bus - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.5.3 Argentina Train & Bus - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.6 Argentina Other Segment Market Share by Sales Channel
- 11.6.1 Argentina Other Segment Market Share by Sales Channel, 2021-2030
- 11.6.2 Argentina Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.6.3 Argentina Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030
- 12. Argentina Ecommerce Market Size and Forecast by Online Food Service Sales Channel
- 12.1 Argentina Market Share by Online Food Service Sales Channels, 2021-2030
- 12.2 Argentina Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.3 Argentina Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2021-2030
- 13. Argentina Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
- 13.1 Argentina Market Share by Media and Entertainment Sales Channel, 2021-2030
- 13.2 Argentina Streaming Services – Gross Merchandise Value Trend Analysis, 2021-2030
- 13.3 Argentina Movies & Events – Gross Merchandise Value Trend Analysis, 2021-2030
- 13.4 Argentina Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2021-2030
- 13.5 Argentina Media and Entertainment Other – Gross Merchandise Value Trend Analyses, 2021-2030
- 14. Argentina Ecommerce Market Size and Forecast by Engagement Model
- 14.1 Argentina Ecommerce Market Share by Engagement Model, 2021-2030
- 14.2 Argentina Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2021-2030
- 14.3 Argentina Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2021-2030
- 15. Argentina Ecommerce Market Size and Forecast by Location
- 15.1 Argentina Ecommerce Market Share by Location, 2021-2030
- 15.2 Argentina Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
- 15.3 Argentina Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2021-2030
- 16. Argentina Ecommerce Market Size and Forecast by Device
- 16.1 Argentina Ecommerce Market Share by Device, 2021-2030
- 16.2 Argentina Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
- 16.3 Argentina Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2021-2030
- 17. Argentina Ecommerce Market Size and Forecast by Operating System
- 17.1 Argentina Ecommerce Market Share by Operating System, 2021-2030
- 17.2 Argentina Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2021-2030
- 17.3 Argentina Ecommerce Android – Gross Merchandise Value Trend Analysis, 2021-2030
- 17.4 Argentina Ecommerce Other Operating Systems – Gross Merchandise Value Trend Analysis, 2021-2030
- 18. Argentina Ecommerce Market Size and Forecast by City
- 18.1 Argentina Ecommerce Market Share by City, 2021-2030
- 18.2 Argentina Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2021-2030
- 18.3 Argentina Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2021-2030
- 18.4 Argentina Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2021-2030
- 19. Argentina Ecommerce Market Size and Forecast by Payment Instrument
- 19.1 Argentina Ecommerce Market Share by Payment Instrument, 2021-2030
- 19.2 Argentina Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 19.3 Argentina Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 19.4 Argentina Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
- 19.5 Argentina Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 19.6 Argentina Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
- 19.7 Argentina Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
- 19.8 Argentina Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2021-2030
- 20. Argentina Ecommerce by Consumer Demographics
- 20.1 Argentina Ecommerce Market Share by Age Group, 2025
- 20.2 Argentina Ecommerce Market Share by Income Level, 2025
- 20.3 Argentina Ecommerce Market Share by Gender, 2025
- 21. Further Reading
- 21.1 About PayNXT360
- 21.2 Related Research
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