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The Gen Z Consumption Index: June 2026 — Food, Beverage & Personal Care

Publisher ECGO
Published Jul 21, 2026
Length 11 Pages
SKU # ECGO21428085

Description

The Gen Z Consumption Index is a monthly report measuring what Gen Z consumers actually buy, finish, and discard across the U.S. food, beverage, and personal care categories. It is drawn from ECGO's proprietary mobile-app panel, which captures post-consumption behavior — the products a Gen Z cohort logs after finishing them — rather than stated-preference surveys or retail scanner data. Each edition is published monthly and timed to the U.S. Bureau of Labor Statistics Consumer Price Index release, so readers can compare real consumption movement against official inflation figures.

Coverage spans the panel's most-reached sub-categories across all three verticals — carbonated soft drinks, water, sports and energy drinks, and coffee, milk and tea in beverage; snacks, dairy and deli, breakfast and cereal, and fresh produce in food; and household products and skincare and cosmetics in personal care. For each, it reports reach as a share of the panel, name-brand versus private-label share, product velocity (the typical number of days between a user's repeat sessions with a brand), and a beverage-led ranking of true flavors and functional/format claims. A dedicated inflation-sensitivity section maps each CPI grocery group against the panel's private-label position by sub-category, distinguishing structural alignment from causal response.

The panel is an early-stage, directional pilot; findings are reported as behavioral signal within ECGO's panel rather than representative market share, with reliability caveats and panel-scale limits stated in the methodology. The report is built for category, brand, and shopper-insights teams tracking assortment, private-label exposure, and Gen Z brand preference against the inflation backdrop.

Table of Contents

11 Pages
Sections:
1. The Gen Z Consumption Index — Edition Overview
2. Why This Exists: Post-Consumption vs. Point-of-Sale
3. Methodology & Data Standards — p.3
4. Background — A Generation Buying Under Pressure
5. Name Brand vs. Private Label Insights
6. Inflation Sensitivity: June CPI × ECGO Panel
7. Sub-Category Insights: Beverage
8. Sub-Category Insights: Food & Personal Care
9.Flavor Preferences: Beverage-Led
10. The Read: What's Actually Moving
List of Tables
Table 1. Key Metric Definitions and Calculation Basis
Table 2. CPI Grocery Group vs. Panel Sub-Category Private-Label Share
Table 3. Beverage Sub-Category Reach, Top Brands, and Velocity
Table 4. Food & Personal Care Sub-Category Reach, Top Brands, and Velocity
List of Figures:
Figure 1. Edition Snapshot: Panelists, Consumption Events, and Brand-Tagged Coverage
Figure 2. Purchase/Scan vs. Post-Consumption Industry Coverage
Figure 3. Gen Z Macro Pressure Indicators
Figure 4. Category Reach and Private-Label Share (Beverage, Food, Personal Care)
Figure 5. True Flavor Rank by Panel Reach (Beverage)
Figure 6. Functional & Format Claim Rank by Panel Reach (Beverage)

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