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Alcoholic Drinks in Brazil

Publisher Euromonitor International
Published Aug 21, 2026
Length 108 Pages
SKU # EP21527992

Description

In 2025, Brazil’s alcoholic drinks category faces a paradoxical environment marked by the sharpest volume decline in a decade, dropping 4% to 15.1 billion litres. Meanwhile, retail value grew modestly by 2% to BRL133.4 billion, illustrating resilience driven by premiumisation and price increases. This performance contrasts with more moderate regional economic growth, reflecting unique local challenges including health and wellness priorities, economic pressures on price-sensitive consumers, and...

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

108 Pages
Alcoholic Drinks in Brazil
Euromonitor International
August 2026
List Of Contents And Tables
ALCOHOLIC DRINKS IN BRAZIL
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
Economic and Social Factors Drive Sharp Volume Decline Amid Steady Value Growth
Beer Retains Dominance While Rtds Emerges as the Fastest-Growing Category
CHART 2 Skol Zero Launch Taps into Nolo Trend
Skol Zero Launch and Premium Investments Reshape Consumer Choice
CHART 3 Volume Sales 2020-2030
CHART 4 Volume Sales by Category 2025
What's Next?
Producers Adapt to Economic Uncertainty and Demands From Health-Conscious Consumers
Breweries to Focus on Premium Offerings as Rtds Benefit From a Focus on Moderation
Health Trends and Sin Tax Set to Drive Innovation While Premiumisation Reshapes Operational Strategies
CHART 5 Forecast Volume Sales 2020-2030
CHART 6 Forecast Volume Sales by Category 2025-2030
CHART 7 Analyst Insight for Alcoholic Drinks
Competitive Landscape
Top Three Players Account for 87% of Sales
Brand Innovation Offers Expansion Avenues for Established Players
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Grocery Retailers Continue to Dominate Sales
Convenience and Price Sensitivity Drive Retail Trends and Channel Shifts
Retail E-Commerce Grows Steadily, Driven by Convenience and Brand Innovation
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Products
Health Concerns and Economic Factors Drive No/Low Alcohol Innovation and Market Polarisation
CHART 10 Cia Brasileira Expands Premium Beer Production
Skol Zero Launch and Premium Capacity Expansions Reshape Consumer Choice
Economic Context
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
CHART 13 Economic Context for Alcoholic Drinks
Consumer Context
CHART 14 Population 2020-2030
CHART 15 Population by Generation 2025
CHART 16 Consumer Context for Alcoholic Drinks
Country Reports Disclaimer
BEER IN BRAZIL
Key Data Insights
2025 Developments
Beer Summary
Key Industry Trends
CHART 17 Key Industry Trends for Beer
Industry Performance
Premium Brand Investments Reshape Growth Amid Economic Pressures
Lager Dominates Sales While Non/Low Alcohol Beer Shows Strong Growth
CHART 18 Heineken Opens New Production Centre in Brazil
Heineken’S New Facility and Skol Zero Launch Drive Premium and Nolo Focus
CHART 19 Volume Sales 2020-2030
CHART 20 Volume Sales by Category 2025
What's Next?
Premium Lager Drives Value Growth Despite Overall Volume Pressure
Lager Maintains Dominance While No/Low Alcohol Beer Leads Volume Growth
Premium and Health-Focused Investments Reshape Consumption Patterns
CHART 21 Forecast Volume Sales 2020-2030
CHART 22 Forecast Volume Sales by Category 2025-2030
CHART 23 Analyst Insight for Beer
Competitive Landscape
Cia Brasileira De Bebidas and Heineken Strengthen Their Dominance
Innovative Product Launches Signal Evolving Consumer Tastes and Growth Potential
CHART 24 Company Shares 2025
CHART 25 Brand Shares 2025
Channels
Supermarkets Lead Sales as Warehouse Clubs Attract Price-Conscious Shoppers
E-Commerce Remains a Niche Channel with Growth Potential
Products
CHART 26 Skol Zero Launched in Brazil
Leading Brewers Expand Premium and No/Low Alcohol Portfolios to Meet Demand
Innovations Target Flavoured Beer Niche
Economic Context
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Economic Context for Beer
Consumer Context
CHART 30 Population 2020-2030
CHART 31 Population by Generation 2025
CHART 32 Consumer Context for Beer
Country Reports Disclaimer
CIDER/PERRY IN BRAZIL
Key Data Insights
2025 Developments
Cider/Perry Summary
Key Industry Trends
CHART 33 Key Industry Trends for Cider/Perry
Industry Performance
Players Launch New Formats to Address Volume Declines
Cereser’S Individual Bottles Reshape Consumption Occasions
CHART 34 Manza Expands Production of Its Canned Cider
Manza’S Canned Cider Targets Carnival to Boost Relevance
CHART 35 Volume Sales 2020-2030
CHART 36 Volume Sales by Category 2025
What's Next?
Emerging Brands Target Single-Serve Formats to Spark New Occasions
Premium Regular Cider/Perry Sustains Value as Innovation Remains Niche
Ingredient Transparency and Provenance Drive Premium Brand Messaging
CHART 37 Forecast Volume Sales 2020-2030
CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Cereser Leverages Portfolio Expansion to Reinforce Dominance
CHART 39 Cereser Launches Individual Bottles
CHART 40 Company Shares 2025
CHART 41 Brand Shares 2025
Channels
Small Local Grocers Sustain Cider Sales Amid Retailer Inertia
Online Retail Remains Marginal as Traditional Channels Hold Firm
Economic Context
CHART 42 Real Gdp Growth 2020-2030
CHART 43 Inflation 2020-2030
CHART 44 Economic Context for Cider/Perry
Consumer Context
CHART 45 Population 2020-2030
CHART 46 Population by Generation 2025
CHART 47 Consumer Context for Cider/Perry
Country Reports Disclaimer
RTDS IN BRAZIL
Key Data Insights
2025 Developments
Rtds Summary
Key Industry Trends
CHART 48 Key Industry Trends for Rtds
Industry Performance
Spirit-Based Rtds Drive Volume and Value Growth Amid Economic Moderation
Spirit-Based Variants Attracting the Highest Demand
CHART 49 Cachaça Brand Velho Barreiro Enters Rtds
Velho Barreiro and Smirnoff Ice Lead Innovation and Flavour Expansion
CHART 50 Volume Sales 2020-2030
CHART 51 Volume Sales by Category 2025
What's Next?
Branded Producers Leverage Innovation and Convenience to Expand Category Growth
Spirit-Based Rtds to Remain the Key Growth Driver
Producers Adopt Diverse Pricing and Local Flavours to Navigate Tax and Trends
CHART 52 Forecast Volume Sales 2020-2030
CHART 53 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 54 Analyst Insight for Rtds
Leading Manufacturers Maintain Dominance Amid Shifting Volume Shares
Brand Innovation and Seasonal Demand Creating Growth Opportunities
CHART 55 Company Shares 2025
CHART 56 Brand Shares 2025
Channels
Supermarkets and Hypermarkets Dominate Sales
Impulse Purchasing and Strategic Retail Partnerships Drive Dynamic Channel Growth
Products
Brands Leverage Flavour and Format Innovation to Capture Curiosity
CHART 57 Smirnoff Ice Launches New Flavours
Velho Barreiro and Smirnoff Ice Expand Their Presence with New Launches
Economic Context
CHART 58 Real Gdp Growth 2020-2030
CHART 59 Inflation 2020-2030
CHART 60 Economic Context for Rtds
Consumer Context
CHART 61 Population 2020-2030
CHART 62 Population by Generation 2025
CHART 63 Consumer Context for Rtds
Country Reports Disclaimer
SPIRITS IN BRAZIL
Key Data Insights
2025 Developments
Spirits Summary
Key Industry Trends
CHART 64 Key Industry Trends for Spirits
Industry Performance
Health Concerns and Economic Pressures Hurt Sales
CHART 65 Ballena Introduces New Flavour to Its Liqueurs
Cachaça Dominates Volume Sales, While Liqueurs Show Positive Momentum
Aurora Leverages Premium Tequila Launch to Drive Premiumisation
CHART 66 Volume Sales 2020-2030
CHART 67 Volume Sales by Category 2025
What's Next?
Premiumisation and Local Innovation to Drive Growth Amid Economic Shifts
Cachaça to Retain Dominance While Whiskies Set to Fuel Value Gains
Companies Make Changes to Navigate Sin Tax Challenges
CHART 68 Forecast Volume Sales 2020-2030
CHART 69 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 70 Analyst Insight for Spirits
Cachaça Producers Dominate the Market
Brand Resilience and Growth in Niche Segments Offer Strategic Business Opportunities
CHART 71 Company Shares 2025
CHART 72 Brand Shares 2025
Channels
Food/Drink/Tobacco Specialists Lead as Warehouse Clubs Gain Traction
E-Commerce Retains a Niche Role but Shows Promise
Products
CHART 73 Premium Tequila Arrives in Brazil
Aurora Fine Brands Drives Premium Tequila Launch to Reshape Consumption
Ballena and Don Luiz Leverage Sweet Flavours to Captivate Brazilian Palates
Baly’S Canned Spirits and Premium Launches Reshape Safety and Quality Perceptions
Economic Context
CHART 74 Real Gdp Growth 2020-2030
CHART 75 Inflation 2020-2030
CHART 76 Economic Context for Spirits
Consumer Context
CHART 77 Population 2020-2030
CHART 78 Population by Generation 2025
CHART 79 Consumer Context for Spirits
Country Reports Disclaimer
WINE IN BRAZIL
Key Data Insights
2025 Developments
Wine Summary
Key Industry Trends
CHART 80 Key Industry Trends for Wine
Industry Performance
Wine Sees a Mixed Performance in 2025
Still Light Grape Wine Leads Sales, but Sparkling Wine Drives Growth
CHART 81 Crs Brands Launches New Economy Wine
Philosophia Launch Exemplifies Premium Repositioning Amid Market Polarisation
CHART 82 Volume Sales 2020-2030
CHART 83 Sales by Category 2025
What's Next?
Chilean Wine Intensifies Competition, Shaping Price Dynamics and Growth
Still Light Grape Wine Retains Leadership While Sparkling Wine Drives Premium Growth
E-Commerce and Consumer Education Reshape Buying Behaviour and Trade Strategies
CHART 84 Forecast Volume Sales 2020-2030
CHART 85 Forecast Volume Sales by Category 2025-2030
CHART 86 Analyst Insight for Wine
Competitive Landscape
Leading Companies Retain Shares through Strong Off-Trade Presence and Affordability
The Rise in Chilean Imports Increases the Competition
CHART 87 Company Shares 2025
CHART 88 Brand Shares 2025
Channels
Supermarkets Lead Off-Trade Sales Driven by Imports and Shelf Expansion
Online Platforms and Subscription Models Reshape Retail Dynamics
Products
CHART 89 Góes Taps into Premium Wine
Winery Góes Targets Premium Consumers with New Brand
Crs Brands Targets New Wine Drinkers
Concha Y Toro Appeals to Brazilian Palates with New Cabernet Blanc
Economic Context
CHART 90 Real Gdp Growth 2020-2030
CHART 91 Inflation 2020-2030
CHART 92 Economic Context for Wine
Consumer Context
CHART 93 Population 2020-2030
CHART 94 Population by Generation 2025
CHART 95 Consumer Context for Wine
Country Reports Disclaimer

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