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Bath and Shower in Taiwan, China

Publisher Euromonitor International
Published Aug 28, 2026
Length 38 Pages
SKU # EP21547501

Description

Taiwan’s bath and shower market delivered value growth of 3% to TWD7,179 million in 2025, also showing steady volume growth of 1%, driven by consumers’ willingness to invest in wellness-orientated products, sensory experiences and multi-benefit formulations that integrate skincare benefits and aromatherapy, rather than functional hygiene alone. Skinification trends continue to elevate body cleansing to a standard approaching facial care, while intimate hygiene is expanding rapidly on the back of...

Euromonitor International's Bath and Shower in Taiwan, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Bath and Shower in Taiwan, China
Euromonitor International
August 2026
List Of Contents And Tables
BATH AND SHOWER IN TAIWAN, CHINA
Key Data Insights
2025 Developments
Bath and Shower Summary
Key Industry Trends
CHART 1 Key Industry Trends for Bath and Shower
Industry Performance
Premiumisation and Demand for Wellness-Orientated Products Drive Value Sales
CHART 2 Picture 1Sabon Pioneers Wellness Positioning and Everyday Bathing Rituals
Body Wash/Shower Gel Remains the Largest Category, While Intimate Hygiene Sees the Strongest Sales
Bioré Pioneers Wellness Trends with Sustainable Innovations
CHART 3 Vigill’s Feminine Hygiene Refill Packs Reduce Plastic Usage by 90%
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Premium Brands and Innovation Fuel Value Gains Alongside Stable Volume Growth
Intimate Hygiene Will Continue to See Expanding Sales
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Unilever Strengthens Its Clear Leadership, Thanks to Popular Brands Lux and Dove
Emerging Brands and Innovation Reshape Consumer Engagement and Growth Potential
CHART 9 Competitive Landscape for Bath and Shower
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Health and Beauty Specialists Maintain Retail Leadership, with Supermarkets and Hypermarkets Holding Relatively Stable Shares
Non-Grocery Retail and E-Commerce Growth Reshape Consumer Shopping Habits
CHART 12 Retail Channels 2020-2025
Economic Context
CHART 13 Economic Context for Bath and Shower
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Bath and Shower
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Beauty and Personal Care
CHART 21 Sabon and Aesop Promote a Holistic Lifestyle Philosophy
CHART 22 Aveda Drives Loyalty through Free Scalp Tests and Personalised Solutions
CHART 23 Value Sales 2020-2030
CHART 24 Volume Sales 2020-2030
CHART 25 Value Sales by Category 2025
CHART 26 Forecast Value Sales 2020-2030
CHART 27 Forecast Value Sales by Category 2025-2030
CHART 28 Analyst Insight for Beauty and Personal Care
CHART 29 Company Shares 2025
CHART 30 Brand Shares 2025
CHART 31 Retail Channels 2020-2025
CHART 32 Economic Context for Beauty and Personal Care
CHART 33 Real Gdp Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Beauty and Personal Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
BEAUTY AND PERSONAL CARE IN TAIWAN, CHINA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Compliance Drives Trust and Market Leadership in Baby Care
What’S Next?
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Competitive Landscape
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Channels
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Economic Context
Consumer Context
Country Reports Disclaimer

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