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Beauty and Personal Care in Lithuania

Publisher Euromonitor International
Published Sep 02, 2026
Length 42 Pages
SKU # EP21569232

Description

RTDs in Thailand demonstrated robust expansion in 2025, outpacing broader regional growth trends, with total volume sales rising 7% to 48.4 million litres, driven primarily by increased consumer participation rather than a shift towards premiumisation. The market remains attractive due to a dynamic urban consumer base that favours convenient single-serve formats, which align with casual and informal drinking occasions amid steady economic growth, with real GDP increasing by 2%.

Euromonitor International's RTDs in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

42 Pages
Rtds in Thailand
Euromonitor International
August 2026
List Of Contents And Tables
RTDS IN THAILAND
Key Data Insights
2025 Developments
Rtds Summary
Key Industry Trends
CHART 1 Key Industry Trends for Rtds
Industry Performance
Convenience, Flavour Accessibility, and Affordability Drive Rtd Growth in Thailand
Wine-Based Rtds Maintain Dominance through Regulatory and Pricing Advantages
CHART 2 Zato Modernises Thai Rice Wine through Sparkling Canned Rtd Formats
Alternative Alcohol Bases and Flavour Innovation Influence Rtds in Thailand
CHART 3 Volume Sales 2020-2030
CHART 4 Volume Sales by Category 2025
What's Next?
Convenience-Led Consumption and Stable Economic Conditions Will Support Sales Despite a Slight Volume Fall
Wine-Based Dominance Will Persist While Spirit-Based Rtds May Gain Momentum through Innovation
Leading Brands Are Expected to Expand Portfolios with New Flavours and Health-Oriented Options
CHART 5 Forecast Volume Sales 2020-2030
CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Siam Winery Maintains Market Leadership Amid Increasing Competitive Dynamics and New Entrants
Innovative Launches and Evolving Formats Fuel Growth Opportunities
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Hypermarkets Drive Rtds Sales Growth through Wide Product Assortment
On-Trade Experiences Drive Rtd Visibility and Trial through Social and Event-Led Consumption
Legal Restrictions Limit E-Commerce Impact Despite Growing Consumer Digital Engagement
Products
CHART 9 Spy Launches a Rosé Limited Edition to Refresh Engagement
Thai Beverage’S Zato and Spy Rosé Exemplify Modern?Rtd Innovation
Hong Thong Extends Mixed Spirits Equity into Affordable Canned Rtds
Economic Context
CHART 10 Real Gdp Growth 2020-2030
CHART 11 Inflation 2020-2030
CHART 12 Economic Context for Rtds
Consumer Context
CHART 13 Population 2020-2030
CHART 14 Population by Generation 2025
CHART 15 Consumer Context for Rtds
Country Reports Disclaimer
CHART 16 Key Industry Trends for Alcoholic Drinks
CHART 17 Players Launch Smaller Pack Sizes in Response to Cautious Consumer Sentiment
CHART 18 Analyst Insight for Alcoholic Drinks
CHART 19 Volume Sales 2020-2030
CHART 20 Volume Sales by Category 2025
CHART 21 Forecast Volume Sales 2020-2030
CHART 22 Forecast Volume Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Siam Winery Launches Its Limited Edition Rosé Variant
CHART 26 Economic Context for Alcoholic Drinks
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Alcoholic Drinks
CHART 30 Population 2020-2030
CHART 31 Population by Generation 2025
ALCOHOLIC DRINKS IN THAILAND
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Alcoholic Drinks in Thailand Navigate Economic Pressures and Resilient Demand
Beer Remains the Largest Category as Rtds Surge and Wine Gains Momentum
Market Polarization and Pack-Size Innovation Influence Alcoholic Drinks in 2025
What's Next?
Declining Volumes Will Be Offset by Premiumisation and Tourism-Led Value Growth
Total Volume Is Set to Decline across Key Categories, with Rtds Showing Strongest Resilience
Convenience, Premiumisation, and Wellness Trends Are Set to Influence Alcoholic Drinks Consumption
Competitive Landscape
Thai Beverage and Boon Rawd Brewery Leverage Scale and Distribution to Sustain Dominance
Smaller Players Gain Ground through Targeted Channels While Incumbents Defend Scale
Channels
Hypermarkets Maintain Leadership While Convenience Stores and Supermarkets Gain Ground
Regulatory Constraints Limit Direct E-Commerce Growth While Digital Channels Support Brand Engagement
Hybrid Convenience and Premium Retail Formats Emerge in Tourism-Driven Locations
Products
Market Polarization Drives Distinct Brand Strategies and Consumer Choices
Flavour Innovation Supports Brand Retention and Growth Amid Economic Constraints
Shrinkflation and Pack-Size Downsizing Drive Affordability-Led Innovation
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
Consumer Context
Country Reports Disclaimer

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