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Beer in Switzerland

Publisher Euromonitor International
Published Aug 31, 2026
Length 106 Pages
SKU # EP21569313

Description

In 2025, alcoholic drinks in South Africa demonstrated steady growth in total value and a moderate increase in total volume. This was despite ongoing inflation, constrained consumer spending, and regulatory pressures, resulting in a performance that lagged behind the strongest regional post-pandemic rebounds but maintained resilience through entrenched social drinking patterns and a broad spectrum of price points. The environment remains attractive for investment due to the dominance of large mu...

Euromonitor International's Alcoholic Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

106 Pages
Alcoholic Drinks in South Africa
Euromonitor International
September 2026
List Of Contents And Tables
ALCOHOLIC DRINKS IN SOUTH AFRICA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
Inflation Drives Drinkers to Both Premium and Economy Brands
CHART 2 Festive Drinking Fuels Premium Sales
Carling Black Label and Devil’S Peak Reshape Drinking Choices
Smirnoff Ice Revitalises Flavour Innovation to Attract Younger Drinkers
CHART 3 Players Experiment with Flavours
CHART 4 Volume Sales 2020-2030
CHART 5 Volume Sales by Category 2025
What's Next?
Heineken Beverages Reshapes Competition with New Commitments
Premium Beer and Rtds Attract Consumers Trading up as Confidence Returns
Social Drinking Culture Should Sustain Demand Despite Regulatory and Tax Headwinds
CHART 6 Forecast Volume Sales 2020-2030
CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Sab Anchors Dominance as Heineken Beverages Expands Reach
CHART 8 Analyst Insight for Alcoholic Drinks
Consolidating Power: Can Smaller Brands Compete?
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Food/Drink/Tobacco Specialists Sustain Dominance by Maximising Shelf Allocation
E-Commerce Delivers Convenience
Market Background
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Cross-Border/Private Imports
Contraband/Parallel Trade
Duty Free
Products
Devil’S Peak and Carling Black Label Shape Premium and Value Choices
Smirnoff Ice and Flying Fish Drive Flavour Innovation and Youth Engagement
Economic Context
CHART 11 Economic Context for Alcoholic Drinks
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Alcoholic Drinks
CHART 15 Population 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
BEER IN SOUTH AFRICA
Key Data Insights
2025 Developments
Beer Summary
Key Industry Trends
CHART 17 Key Industry Trends for Beer
Industry Performance
Mainstream Brewers and Premium Brands Drive Market Polarisation
Competition Heats up as Players Adopt Different Strategies to Attract Shoppers
Nolo Trend Reshaping Consumption Behaviour
CHART 18 Nolo Beer Goes Mainstream
CHART 19 Volume Sales 2020-2030
CHART 20 Volume Sales by Category 2025
What's Next?
Township Taverns Adopt Digital Tools to Unlock Premium Growth
Heineken and Sab Invest in Water Reuse to Secure Future Supply
Craft Brewers Celebrate Heritage to Spark Small-Batch Innovation
CHART 21 Forecast Volume Sales 2020-2030
CHART 22 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 23 Analyst Insight for Beer
Sab Retains Leadership as New Launches Drive Premium Appeal
CHART 24 Bomb Squad Lager Brings Celebrity Appeal
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
Channels
Food/Drink/Tobacco Specialists Leverage Cold-Chain Reliability to Sustain Channel Leadership
Sustainability Partnerships at the Point of Sale Drive Brand Differentiation
Online Platforms Expand Premium and Craft Choice but Remain Complementary to Offline Stores
Products
Mainstream and Premium Brands Redefine Shopper Priorities
Castle and Carling Respond to Inflation with Pack Resizing and Bulk Deals
Economic Context
CHART 27 Economic Context for Beer
CHART 28 Real Gdp Growth 2020-2030
CHART 29 Inflation 2020-2030
Consumer Context
CHART 30 Consumer Context for Beer
CHART 31 Population 2020-2030
CHART 32 Population by Generation 2025
Country Reports Disclaimer
CIDER/PERRY IN SOUTH AFRICA
Key Data Insights
2025 Developments
Cider/Perry Summary
Industry Performance
Savanna Leverages Heritage and Innovation to Drive Growth
Afriplex Introduces Rooibos Cider to Mainstream Retail and Expands Premium Choices
CHART 33 Volume Sales 2020-2030
CHART 34 Volume Sales by Category 2025
What's Next?
Local Craft Products Push Ingredient-Led Premiumisation
Rooibos Cider and Non Alcoholic Launches Broaden Appeal and Resilience
CHART 35 Forecast Volume Sales 2020-2030
CHART 36 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Savanna Enjoys Strong Investment and Innovation to Remain the Clear Leading Brand
CHART 37 Company Shares 2025
CHART 38 Brand Shares 2025
Channels
Specialist Liquor Retailers Sustain Cider Brand Visibility and Reach
E-Commerce Platforms Expand Access for Niche Ciders
Economic Context
CHART 39 Economic Context for Cider/Perry
CHART 40 Real Gdp Growth 2020-2030
CHART 41 Inflation 2020-2030
Consumer Context
CHART 42 Consumer Context for Cider/Perry
CHART 43 Population 2020-2030
CHART 44 Population by Generation 2025
Country Reports Disclaimer
RTDS IN SOUTH AFRICA
Key Data Insights
2025 Developments
Rtds Summary
Key Industry Trends
CHART 45 Key Industry Trends for Rtds
Industry Performance
Bernini Mimosa Drives Innovation as Younger Shoppers Seek Variety
CHART 46 Brands Roll Out New Flavours
Spirit-Based Rtds Capture Top Spot as Demand Diversifies
Premium Rtds Become the Drink of Choice for Celebrations
CHART 47 Volume Sales 2020-2030
CHART 48 Volume Sales by Category 2025
What's Next?
Younger Consumers Drive Demand as Brands Balance Value and Premiumisation
Spirit-Based Drinks Sustain Leadership as Wine-Based Options Accelerate
Experiential Marketing and Convenience Reshape Competitive Strategies
CHART 49 Forecast Volume Sales 2020-2030
CHART 50 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 51 Analyst Insight for Rtds
Brutal Fruit and Bernini Drive Sustained Lead through Targeted Innovation
CHART 52 Company Shares 2025
CHART 53 Brand Shares 2025
Channels
Alcoholic Drinks Stores Secure Loyalty with Convenience and Variety
Delivery Apps Attracting Younger Shoppers
CHART 54 Young Shoppers Embrace Delivery Apps
Products
Bernini Mimosa Attracts Younger Drinkers with Fruit-Forward Innovation
Economic Context
CHART 55 Economic Context for Rtds
CHART 56 Real Gdp Growth 2020-2030
CHART 57 Inflation 2020-2030
Consumer Context
CHART 58 Consumer Context for Rtds
CHART 59 Population 2020-2030
CHART 60 Population by Generation 2025
Country Reports Disclaimer
SPIRITS IN SOUTH AFRICA
Key Data Insights
2025 Developments
Spirits Summary
Key Industry Trends
CHART 61 Key Industry Trends for Spirits
Industry Performance
Premium Spirits Brands Elevate Festive Spending Habits
CHART 62 Festive Drinking Fuels Premium Sales
White Spirits Drives Volume While Whisky Captures Premium Demand
Checkers Sixty60 Transforms Alcohol Delivery and Consumer Behaviour
CHART 63 Checkers Sixty60 Boosts Deliveries
CHART 64 Volume Sales 2020-2030
CHART 65 Volume Sales by Category 2025
What's Next?
Premium Brands Drive Celebration Spending as Economic Stability Returns
White Spirits Expand Reach While Tequila Leads Value Acceleration
E-Commerce and Non-Alcoholic Innovation Reshape Consumer Access and Choice
CHART 66 Forecast Volume Sales 2020-2030
CHART 67 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Old Buck and Smirnoff Leverage Cocktail Demand to Sustain Leadership
CHART 68 Company Shares 2025
CHART 69 Brand Shares 2025
Channels
Specialist Liquor Stores Expand Reach and Drive Purchasing Decisions
Checkers Sixty60 Transforming Purchasing Habits
Economic Context
CHART 70 Economic Context for Spirits
CHART 71 Real Gdp Growth 2020-2030
CHART 72 Inflation 2020-2030
Consumer Context
CHART 73 Consumer Context for Spirits
CHART 74 Population 2020-2030
CHART 75 Population by Generation 2025
Country Reports Disclaimer
WINE IN SOUTH AFRICA
Key Data Insights
2025 Developments
Wine Summary
Key Industry Trends
CHART 76 Key Industry Trends for Wine
Industry Performance
Distell Captures Value Shoppers While Premium Brands Retain Niche Loyalty
Spier Drives Canned Wine Growth as Sparkling Formats Broaden Appeal
CHART 77 Spier Elevates Canned Wine
Safripol’S Eco Flat Bottle Reshapes Packaging to Meet Consumer Demand
CHART 78 Safripol Launches Eco-Flat Wine Bottle
CHART 79 Volume Sales 2020-2030
CHART 80 Volume Sales by Category 2025
What's Next?
Canned Formats Attract Younger Adults and Reshape Consumption Habits
Affordable Brands and New Price Tiers Bridge Value and Quality Cues
Sparkling Wine in Cans Wins Informal Occasions as Mcc Becomes Mainstream
CHART 81 Forecast Volume Sales 2020-2030
CHART 82 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Distell Leverages Affordability and Reach to Reinforce Volume Lead
Van Loveren Expands Premium Reach through Targeted Acquisitions
CHART 83 Company Shares 2025
CHART 84 Brand Shares 2025
Channels
Checkers and Woolworths Drive Value and Convenience with Exclusive Wine Ranges
Supermarket E-Commerce Platforms Accelerate Online Wine Purchasing as Habits Shift
Economic Context
CHART 85 Economic Context for Wine
CHART 86 Real Gdp Growth 2020-2030
CHART 87 Inflation 2020-2030
Consumer Context
CHART 88 Consumer Context for Wine
CHART 89 Population 2020-2030
CHART 90 Population by Generation 2025
Country Reports Disclaimer

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