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Beer in Ukraine

Publisher Euromonitor International
Published Sep 01, 2026
Length 36 Pages
SKU # EP21569159

Description

Beer in Ukraine recorded a sharper contraction in total volume than neighbouring Eastern European countries in 2025, falling by 13% as a result of Russia's ongoing war in Ukraine, economic uncertainty, and reduced consumer confidence, while value performance was partially supported by resilient pricing and innovation. This environment presents considerable challenges to growth and makes the landscape less attractive in the short term, as subdued demand and persistent inflation prompt consumers t...

Euromonitor International's Beer in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Beer in Ukraine
Euromonitor International
September 2026
List Of Contents And Tables
BEER IN UKRAINE
Key Data Insights
2025 Developments
Beer Summary
Key Industry Trends
CHART 1 Key Industry Trends for Beer
Industry Performance
Beer Sales Slump Amid Challenging Conditions
Standard Lager Sustains Volume Leadership as Consumers Prioritise Value
Leading Players Accelerate Product Diversification through Flavour Innovation
CHART 2 Flavoured Innovations Reshapes Beer
CHART 3 Volume Sales 2020-2030
CHART 4 Volume Sales by Category 2025
What's Next?
Mova and Tsypa Drive Nolo and Craft Expansion as Lager Holds Volume Lead
CHART 5 Alcohol-Free Becomes Mainstream in Beer
Mova, Tsypa and International Brands Fuel Premiumisation and Polarisation
CHART 6 Forecast Volume Sales 2020-2030
CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Carlsberg Strengthens Leadership as Umanpyvo Accelerates Share Gains
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Retailers Leverage Promotions and Proximity to Extend Supermarkets' Lead
Rozetka’S Omnichannel Model Expands E-Commerce Reach
Economic Context
CHART 10 Economic Context for Beer
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Beer
CHART 14 Population 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
CHART 16 Key Industry Trends for Alcoholic Drinks
CHART 17 Flavour Innovation a Core Growth Engine
CHART 18 Volume Sales 2020-2030
CHART 19 Volume Sales by Category 2025
CHART 20 Nolo Trend Expands Signalling a Structural Shift
CHART 21 Forecast Volume Sales 2020-2030
CHART 22 Forecast Volume Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Economic Context for Alcoholic Drinks
CHART 26 Real Gdp Growth 2020-2030
CHART 27 Inflation 2020-2030
CHART 28 Consumer Context for Alcoholic Drinks
CHART 29 Population 2020-2030
CHART 30 Population by Generation 2025
ALCOHOLIC DRINKS IN UKRAINE
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Consumption Patterns Dictated by Economic Volatility
Beer Leads Sales, but Rtds a Key Driver of Growth
Local Innovators and Global Brands Drive Nolo Expansion
What's Next?
Affordable Formats Versus Selective Premium Splurges
Beer to Dominate Consumption as Rtds Provide Sophistication
Nolo Innovation and Hybrid Formats Reshape Assortment as Moderation Rises
Competitive Landscape
Carlsberg Ukraine and Obolon Drive Stability as Innovation Intensifies Rivalry
Channels
Atb-Market and Silpo Drive Sales with Price Promotions and Exclusive Packs
Good Wine and Bad Boy Expand Premium Reach with Imported and Craft Lines
Online Platforms and Delivery Services Broaden Access to Premium and Niche Drinks
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Products
Market Leaders Respond to Demand for Moderation and Experimentation
Economic Context
Consumer Context
Country Reports Disclaimer

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