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Beer in New Zealand

Publisher Euromonitor International
Published Aug 24, 2026
Length 42 Pages
SKU # EP21547551

Description

Beer in New Zealand recorded a volume decline of 3% in 2025 to 277 million litres, despite a slight economic recovery, underscoring ongoing structural and economic pressures. The appeal of this space is limited by falling per-capita consumption, subdued on-premise demand, and intense competition, though opportunities persist for brands able to leverage premiumisation, authentic local narratives, and innovation in low- and zero-alcohol formats. Success in New Zealand's beer market depends on a cl...

Euromonitor International's Beer in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

42 Pages
Beer in New Zealand
Euromonitor International
August 2026
List Of Contents And Tables
BEER IN NEW ZEALAND
Key Data Insights
2025 Developments
Beer Summary
Key Industry Trends
CHART 1 Key Industry Trends for Beer
Industry Performance
Brands Adapt as Moderation Evolves into Mainstream Consumer Behaviour
CHART 2 Bach Brewing, State of Play Lead Move to Mainstream Non-Alcoholic Craft Beer in Nz
Steinlager’S Heritage Storytelling Sustains Premium Positioning
CHART 3 Steinlager Leverages Kiwi Heritage to Connect with Younger Drinkers
Urbanaut Brewing Redefines Flavour with Native Botanicals for Adventurous Drinkers
CHART 4 Volume Sales 2020-2030
CHART 5 Volume Sales by Category 2025
What's Next?
Steinlager Reinforces Trust with Heritage Storytelling Amid Moderation
Low- and No-Alcohol Options Reshape Drinking Habits and Drive Growth
Economic Caution and Rising Health Awareness Reduce Total Beer Volumes
CHART 6 Forecast Volume Sales 2020-2030
CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 8 Analyst Insight for Beer
Heineken Nv?And Kirin Holdings Co Ltd Reinforce Overall Dominance Even as Volume Share Is Eroded
Dna Brewing’S Acquisition of Hop Federation Signals Strategic Consolidation
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Supermarkets Strengthen Position as Specialist Retailers Decline
Retail E-Commerce Attracts New Shoppers with Convenience and Integration
Economic Context
CHART 11 Economic Context for Beer
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Beer
CHART 15 Population 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Alcoholic Drinks
CHART 18 Volume Sales 2020-2030
CHART 19 Volume Sales by Category 2025
CHART 20 Forecast Volume Sales 2020-2030
CHART 21 Forecast Volume Sales by Category 2025-2030
CHART 22 Analyst insight for Alcoholic Drinks
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Economic Context for Alcoholic Drinks
CHART 26 Real Gdp Growth 2020-2030
CHART 27 Inflation 2020-2030
CHART 28 Consumer Context for Alcoholic Drinks
CHART 29 Population 2020-2030
CHART 30 Population by Generation 2025
ALCOHOLIC DRINKS IN NEW ZEALAND
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Moderation and At-Home Consumption Curb Volume Sales
Rtds Outperform as Innovation and Convenience Win Consumer Interest
Zeffer 0% and Free Af?Drinks Attract Health-Focused Consumers with No-Alcohol Innovation
What's Next?
Health-Led and Mindful Product Options Expand as Demand for Moderation Rises
Pal’S and White Claw Sustain Rtds Growth as Beer Volume Declines
Supermarkets and Convenience Stores Gain Share as At-Home Occasions Rise
Competitive Landscape
Lion - Beer, Wine & Spirits (Nz)And Db Breweries Lose Ground as Rtd Innovators Accelerate Share
Channels
Licensed Bottle Stores Extend Lead as At-Home Drinking Rises
Liquorland Online and Farro Fresh Drive Online Sales with Curated Ranges
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Products
Coca-Cola Oceania and Zeffer Expand Wellness and Convenience with New Launches
Free Af and Pal's Gain Share by Targeting Mindful Drinkers
Economic Context
Consumer Context
Country Reports Disclaimer

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