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Booking in Brazil

Publisher Euromonitor International
Published Sep 03, 2026
Length 37 Pages
SKU # EP21569183

Description

Deodorants in Taiwan demonstrated resilient growth, outperforming many regional peers by reaching retail sales of TWD828 million in 2025 with a 4% increase, supported by favourable economic conditions including a 6% real GDP growth and controlled inflation. This growth is underpinned by a culturally driven emphasis on personal hygiene, especially among younger consumers navigating the challenges of Taiwan’s humid climate. The market’s attractiveness is further bolstered by a clear premiumisation...

Euromonitor International's Deodorants in Taiwan, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Deodorants in Taiwan, China
Euromonitor International
September 2026
List Of Contents And Tables
DEODORANTS IN TAIWAN, CHINA
Key Data Insights
2025 Developments
Deodorants Summary
Industry Performance
Premium Fragrances and Lifestyle Products Fuel Growth Amid Economic Shifts
CHART 1 Mass Brand Nivea Extends Its No-Additive Line
Deodorant Sprays Dominate Value Sales Driven by Technology and Lifestyle Appeal
Mass Brands Extend Clean-Label Lines While Innovation Targets Climate-Specific Needs
CHART 2 Value Sales 2020-2030
CHART 3 Volume Sales 2020-2030
CHART 4 Value Sales by Category 2025
What’S Next?
Rising Health and Lifestyle Consciousness Drives Steady Growth in Personal Care
Deodorant Sprays Lead Sales as Natural and Multi-Use Products Gain Traction
Brands Embrace Sustainability and Diversification to Capture Evolving Consumer Needs
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Manufacturers Consolidate Their Position through Innovation and Distribution
Emerging Local Brands and Product Innovation Reshape Consumer Preferences
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Health and Beauty Specialists Drive Growth While E-Commerce Expands Steadily
Lifestyle Retail Concepts and Clean Beauty Trends Reshape Consumer Engagement
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Deodorants
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Deodorants
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Beauty and Personal Care
CHART 18 Sabon and Aesop Promote a Holistic Lifestyle Philosophy
CHART 19 Aveda Drives Loyalty through Free Scalp Tests and Personalised Solutions
CHART 20 Value Sales 2020-2030
CHART 21 Volume Sales 2020-2030
CHART 22 Value Sales by Category 2025
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
CHART 25 Analyst Insight for Beauty and Personal Care
CHART 26 Company Shares 2025
CHART 27 Brand Shares 2025
CHART 28 Retail Channels 2020-2025
CHART 29 Economic Context for Beauty and Personal Care
CHART 30 Real Gdp Growth 2020-2030
CHART 31 Inflation 2020-2030
CHART 32 Consumer Context for Beauty and Personal Care
CHART 33 Population 2020-2030
CHART 34 Consumer Expenditure 2020-2030
CHART 35 Population by Generation 2025
BEAUTY AND PERSONAL CARE IN TAIWAN, CHINA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Compliance Drives Trust and Market Leadership in Baby Care
What’S Next?
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Competitive Landscape
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Channels
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Economic Context
Consumer Context
Country Reports Disclaimer

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