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Cider/Perry in Vietnam

Publisher Euromonitor International
Published Sep 04, 2026
Length 43 Pages
SKU # EP21569234

Description

Wine in Australia in 2025 showed a notable divergence between rising value and only marginal volume recovery, setting it apart from the broader regional pattern of more pronounced moderation and value-seeking behaviours. The combination of cost-of-living pressures, entrenched moderation, and shifting consumption occasions has created a challenging environment where resilience is concentrated at the premium end, while commercial wine continues to see ongoing volume strain. The environment remains...

Euromonitor International's Wine in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Wine in Australia
Euromonitor International
September 2026
List Of Contents And Tables
WINE IN AUSTRALIA
Key Data Insights
2025 Developments
Wine Summary
Key Industry Trends
CHART 1 Key Industry Trends for Wine
Industry Performance
Penfolds Strengthens Premium Positioning as Value Rises Faster Than Volume
Still Light Grape Wine Maintains Volume Leadership as Non Alcoholic Wine Accelerates
CHART 2 Players Tap into Nolo Wine Trend
Australian Vintage Reconfigures Formats to Adapt to Shifting Consumption Occasions
CHART 3 Volume Sales 2020-2030
CHART 4 Volume Sales by Category 2025
What's Next?
Producers Diversify Portfolios as Moderation Reshapes Drinking Occasions
Non Alcoholic Wine to Expand Rapidly as Health Trends Gain Ground
CHART 5 Forecast Volume Sales 2020-2030
CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Vinarchy Consolidates Scale as Premiumisation Divides Value Creation
CHART 7 Analyst Insight for Wine
Premium Moderation and Authenticity Reshape Demand and Innovation
CHART 8 Penfolds Collection 2025
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Endeavour Group and Coles Shape Specialist Retail Power Dynamics
E-Commerce Accelerates Premium Discovery and Intensifies Price Competition
Jacob’S Creek Leverages Sporting Partnership to Expand Consumption Occasions
Products
Treasury Wine Estates and Petaluma Embed Moderation with Scalable Innovation
Economic Context
CHART 11 Economic Context for Wine
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Wine
CHART 15 Population 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Alcoholic Drinks
CHART 18 Coles Liquor's Liquorland Restructuring Signals Structural Polarisation
CHART 19 Twe's A$15M Barossa Nolo Facility and Sorbet Launch Embed Moderation as Core Wine Strategy
CHART 20 Volume Sales 2020-2030
CHART 21 Volume Sales by Category 2025
CHART 22 Forecast Volume Sales 2020-2030
CHART 23 Forecast Volume Sales by Category 2025-2030
CHART 24 Analyst Insight for Alcoholic Drinks
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
CHART 27 Economic Context for Alcoholic Drinks
CHART 28 Real Gdp Growth 2020-2030
CHART 29 Inflation 2020-2030
CHART 30 Consumer Context for Alcoholic Drinks
CHART 31 Population 2020-2030
CHART 32 Population by Generation 2025
ALCOHOLIC DRINKS IN AUSTRALIA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Polarised Consumer Behaviour Creates a Divide between Premium and Value Shoppers
Beer Defends Volume Leadership as Non-Alcoholic Rtds Deliver Standout Growth
Treasury Wine Estates and Partners Transform Moderation into a Core Value Driver
What's Next?
Lyre’S and Treasury Wine Estates Reposition No/Low-Alcohol as a Growth Driver
Coles Liquorland and Penfolds Shape a Polarised Value Landscape
Excise Indexation Freeze on Draught Beer Reshapes On-Premise Dynamics
Competitive Landscape
Vinarchy and Suntory Drive Consolidation as Nolo Innovation Reshapes Competition
Channels
Endeavour and Coles Shape Specialist Retail Dominance through Structural Regulation
Coles, Aldi and Jacob’S Creek Redefine Retail through Tiered Formats and Collaborations
Coles Deepens E-Commerce Influence through Rapid Delivery and Premium Engagement
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
Consumer Context
Country Reports Disclaimer

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