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Cigarettes in Tunisia

Publisher Euromonitor International
Published Aug 05, 2026
Length 34 Pages
SKU # EP21496497

Description

Cigarettes in Tunisia remained constrained by persistent supply shortages in 2025, as the financial and operational challenges facing Régie Nationale des Tabacs et des Allumettes (RNTA) continued to disrupt legal product availability. Recurring shortages left leading brands unavailable for extended periods, widening the gap between official and actual retail prices and contributing to a further decline in legal cigarette volumes. Although consumer demand remained resilient, weak economic conditi...

Euromonitor International's Cigarettes in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Cigarettes in Tunisia
Euromonitor International
August 2026
List Of Contents And Tables
CIGARETTES IN TUNISIA
Key Data Insights
2025 Developments
Cigarettes Summary
Key Industry Trends
CHART 1 Key Industry Trends for Cigarettes
Industry Performance
Recurring Shortages and Illicit Trade Continue to Pressure Cigarette Volumes
Affordability Pressures Reinforce Demand for Illicit Alternatives
Cross-Format Consumption Expands as Smokers Adapt to Shortages
CHART 2 Volume Sales 2020-2030
What's Next?
Recurring Shortages Are Expected to Prolong Legal Market Decline
CHART 3 Analyst Insight for Cigarettes
Illicit Cigarettes Are Set to Benefit From Persistent Affordability Gaps
Stable Smoking Prevalence Is Expected to Sustain Underlying Demand
CHART 4 Forecast Volume Sales 2020-2030
Competitive Landscape
Rnta and Mtk Sustain Dominance through Exclusive Market Control
CHART 5 Company Shares 2025
CHART 6 Brand Shares 2025
Channels
Small Local Grocers Extend Reach through Strong Accessibility
Regulatory Barriers Prevent Online and Modern Trade Entry
CHART 7 Retail Channels 2020-2025
Products
Informal Alternatives and Cross-Format Consumption Shape Innovation Activity
Illicit Cigarettes and Informal Vaping Products Fill Gaps Left by Legal Supply
Informal Innovation Increasingly Shapes Consumer Behaviour and Market Development
Taxation and Pricing
Taxation Rates
Average Cigarette Pack Price Breakdown
CHART 8 Average Cigarette Pack Price Breakdown: Brand Examples
Economic Context
CHART 9 Economic Context for Cigarettes
CHART 10 Real Gdp Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Cigarettes
CHART 13 Population 2020-2030
CHART 14 Population by Generation 2025
Country Reports Disclaimer
CHART 15 Key Industry Trends for Nicotine
CHART 16 Volume Sales 2020-2030
CHART 17 Volume Sales by Category 2025
CHART 18 Analyst Insight for Nicotine
CHART 19 Forecast Volume Sales 2020-2030
CHART 20 Forecast Volume Sales by Category 2025-2030
CHART 21 Company Shares 2025
CHART 22 Brand Shares 2025
CHART 23 Legislation Summary at a Glance
CHART 24 Economic Context for Nicotine
CHART 25 Real Gdp Growth 2020-2030
CHART 26 Inflation 2020-2030
CHART 27 Consumer Context for Nicotine
CHART 28 Population 2020-2030
CHART 29 Population by Generation 2025
NICOTINE IN TUNISIA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Alternative Nicotine Formats Offset Weakness in Traditional Tobacco
Pursuit of Value Drives Consumers Towards Informal Channels
Alternative Nicotine Formats Gain Momentum as Consumers Seek Affordable Alternatives
What's Next?
Supply Constraints and Illicit Trade Forecast to Shape Market Performance
Declining Smoking Prevalence Is Expected to Gradually Reduce Cigarette Demand
Heated Tobacco Is Set to Emerge as the Leading Growth Opportunity
Competitive Landscape
State-Owned Rnta and Mtk Sustain Absolute Control as Rivals Stagnate
Channels
Small Local Grocers Remain Central Despite Restrictions on Formal Nicotine Retailing
E-Commerce Remains Limited Despite Growth in Alternative Nicotine Formats
Dedicated Online Platforms Build Awareness of Heated Tobacco and Nicotine Pouches
Products
Affordability Pressures and Reduced-Risk Alternatives Are Reshaping Innovation Priorities
Wotofo Devices and Camel Blue Adaptations Illustrate Innovation Shaped by Value and Accessibility
Innovation Reinforces the Competitive Advantage of Informal Channels
Operating Environment
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Vapour Products
Production/Imports/Exports
Economic Context
Consumer Context
Country Reports Disclaimer

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