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Colour Cosmetics in Taiwan, China

Publisher Euromonitor International
Published Aug 28, 2026
Length 39 Pages
SKU # EP21547514

Description

In 2025, colour cosmetics in Taiwan outpaced regional peers by delivering growth amid a challenging regulatory landscape and evolving consumer preferences, with retail sales reaching TWD21,481 million, marking a 4% increase from the previous year. Despite tightening Product Information File (PIF) regulations after the Sudan Red contamination scare, which effectively raised market entry barriers, the category remains attractive due to stable consumer purchasing power and rising consumer expenditu...

Euromonitor International's Colour Cosmetics in Taiwan, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Colour Cosmetics in Taiwan, China
Euromonitor International
August 2026
List Of Contents And Tables
COLOUR COSMETICS IN TAIWAN, CHINA
Key Data Insights
2025 Developments
Colour Cosmetics Summary
Key Industry Trends
CHART 1 Key Industry Trends for Colour Cosmetics
Industry Performance
Established Players Navigate Regulatory Changes Reshaping Competition Dynamics
CHART 2 Sudan Red Contamination Exposes Regulatory Gaps
Lip Products Leads Value Growth with Innovation Focus
Brands Leverage Digital Innovation and Science-Backed Trends to Engage Consumers
CHART 3 Maybelline New York Launches Interactive Floating Ai Experience
CHART 4 Volume Sales 2020-2030
CHART 5 Value Sales by Category 2025
What’S Next?
Younger Consumers and Men Drive Sustained Growth with Shifting Preferences
Social Media Influence and Niche Brands Reshape Consumer Engagement and Preferences
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
CHART 8 Analyst Insight for Colour Cosmetics
Leading Manufacturers Sustain Their Places Amid Moderate Share Shifts
Market Shifts Create Openings for Innovation and Strategic Growth
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Health and Beauty Specialists Lead Retail Sales Amid Evolving Channel Dynamics
Specialised Retailers and Digital Integration Shape Consumer Purchasing Behaviour
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Colour Cosmetics
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Colour Cosmetics
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Beauty and Personal Care
CHART 20 Sabon and Aesop Promote a Holistic Lifestyle Philosophy
CHART 21 Aveda Drives Loyalty through Free Scalp Tests and Personalised Solutions
CHART 22 Value Sales 2020-2030
CHART 23 Volume Sales 2020-2030
CHART 24 Value Sales by Category 2025
CHART 25 Forecast Value Sales 2020-2030
CHART 26 Forecast Value Sales by Category 2025-2030
CHART 27 Analyst Insight for Beauty and Personal Care
CHART 28 Company Shares 2025
CHART 29 Brand Shares 2025
CHART 30 Retail Channels 2020-2025
CHART 31 Economic Context for Beauty and Personal Care
CHART 32 Real Gdp Growth 2020-2030
CHART 33 Inflation 2020-2030
CHART 34 Consumer Context for Beauty and Personal Care
CHART 35 Population 2020-2030
CHART 36 Consumer Expenditure 2020-2030
CHART 37 Population by Generation 2025
BEAUTY AND PERSONAL CARE IN TAIWAN, CHINA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Compliance Drives Trust and Market Leadership in Baby Care
What’S Next?
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Competitive Landscape
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Channels
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Economic Context
Consumer Context
Country Reports Disclaimer

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