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Deodorants in Guatemala

Publisher Euromonitor International
Published Sep 01, 2026
Length 34 Pages
SKU # EP21569212

Description

Lithuania’s deodorants recorded modest value growth of 1% in 2025, growing to EUR15.8 million, underperforming compared to previous years and affected uniquely by an unusually cold summer that hampered consumers buying deodorant. Despite a generally stable economic environment with moderate GDP growth and inflation, volume sales remained flat, reflecting limited consumer spending. Innovation concentrated heavily on men’s deodorants, with L’Oréal’s Men Expert range introducing functional ingredie...

Euromonitor International's Deodorants in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Deodorants in Lithuania
Euromonitor International
September 2026
List Of Contents And Tables
DEODORANTS IN LITHUANIA
Key Data Insights
2025 Developments
Deodorants Summary
Industry Performance
Stagnant Sales Amid Adverse Weather and Stable Consumer Spending
A Shift From Roll-Ons Tto Sticks Reshapes Usage Patterns
CHART 1 L'oréal Introduces a High-Performance Range for Active Men
L’Oréal Men Expert Combats Old Spice Gains Amid Seasonal Demand Drop
CHART 2 Value Sales 2020-2030
CHART 3 Volume Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Deodorant Roll-Ons Maintain Dominance, While Sticks Lead Growth
Brand Innovation and Competitive Rivalry Shape Functional Products and Market Dynamics
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
L’Oréal and Beiersdorf Consolidate Leadership Amid Steady Market Shares
Leading Brands Leverage Mass-Market Strength and Men’S Grooming
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Health and Beauty Specialists and Supermarkets Sustain Dominance
E-Commerce Rapidly Expands Amid Growing Online Grocery and Specialist Retailer Penetration
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Deodorants
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Deodorants
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 The Popularity of Korean Brands Is Growing
CHART 18 Value Sales 2020-2030
CHART 19 Volume Sales 2020-2030
CHART 20 Value Sales by Category 2025
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Retail Channels 2020-2025
CHART 26 Economic Context for Beauty and Personal Care
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Beauty and Personal Care
CHART 30 Population 2020-2030
CHART 31 Consumer Expenditure 2020-2030
CHART 32 Population by Generation 2025
BEAUTY AND PERSONAL CARE IN LITHUANIA
Executive Summary
2025 Developments
Key Data Insights
Industry Performance
Steady Growth Driven by Economic Stability and Consumer Education
Premium Fragrances and Skin Care Lead in Value, While Colour Cosmetics Shows Dynamic Growth
Korean Influence Reshapes Consumer Preferences as Niche Fragrances Gain Status Appeal
What's Next?
Consumer Education and Spending Power to Fuel Steady Growth
Premium Skin Care Leads Value Growth, While Mass Skin Care Sustains Steady Expansion
Korean Brands and Regular Promotions Influence Consumer Demand
Competitive Landscape
Top Players Solidify Their Leadership through Diversified Portfolios
Promotional Intensity and Local Innovation Bolster Competitiveness
Channels
Health and Beauty Specialists Lead, Followed by Pharmacies and Supermarkets
E-Commerce Expands through Leading Retailers’ Online Platforms
Economic Context
Consumer Context
Country Reports Disclaimer

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