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Eyewear in Brazil

Publisher Euromonitor International
Published Sep 01, 2026
Length 101 Pages
SKU # EP21569282

Description

Alcoholic drinks in Ukraine display a notable divergence between value and volume dynamics in 2025, with a decline in total volume contrasting with a robust increase in value, outperforming regional value growth despite slower volume recovery. The environment is shaped by persistent inflation, increased minimum retail prices, and only moderate economic growth of 2%, resulting in heightened price sensitivity and cautious spending behaviour, but also a clear willingness among consumers to splurge...

Euromonitor International's Alcoholic Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

101 Pages
Alcoholic Drinks in Ukraine
Euromonitor International
September 2026
List Of Contents And Tables
ALCOHOLIC DRINKS IN UKRAINE
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
Consumption Patterns Dictated by Economic Volatility
Beer Leads Sales, but Rtds a Key Driver of Growth
Local Innovators and Global Brands Drive Nolo Expansion
CHART 2 Flavour Innovation a Core Growth Engine
CHART 3 Volume Sales 2020-2030
CHART 4 Volume Sales by Category 2025
What's Next?
Affordable Formats Versus Selective Premium Splurges
Beer to Dominate Consumption as Rtds Provide Sophistication
Nolo Innovation and Hybrid Formats Reshape Assortment as Moderation Rises
CHART 5 Nolo Trend Expands Signalling a Structural Shift
CHART 6 Forecast Volume Sales 2020-2030
CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Carlsberg Ukraine and Obolon Drive Stability as Innovation Intensifies Rivalry
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Atb-Market and Silpo Drive Sales with Price Promotions and Exclusive Packs
Good Wine and Bad Boy Expand Premium Reach with Imported and Craft Lines
Online Platforms and Delivery Services Broaden Access to Premium and Niche Drinks
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Products
Market Leaders Respond to Demand for Moderation and Experimentation
Economic Context
CHART 10 Economic Context for Alcoholic Drinks
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Alcoholic Drinks
CHART 14 Population 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
BEER IN UKRAINE
Key Data Insights
2025 Developments
Beer Summary
Key Industry Trends
CHART 16 Key Industry Trends for Beer
Industry Performance
Beer Sales Slump Amid Challenging Conditions
Standard Lager Sustains Volume Leadership as Consumers Prioritise Value
Leading Players Accelerate Product Diversification through Flavour Innovation
CHART 17 Flavoured Innovations Reshapes Beer
CHART 18 Volume Sales 2020-2030
CHART 19 Volume Sales by Category 2025
What's Next?
Mova and Tsypa Drive Nolo and Craft Expansion as Lager Holds Volume Lead
CHART 20 Alcohol-Free Becomes Mainstream in Beer
Mova, Tsypa and International Brands Fuel Premiumisation and Polarisation
CHART 21 Forecast Volume Sales 2020-2030
CHART 22 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Carlsberg Strengthens Leadership as Umanpyvo Accelerates Share Gains
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
Channels
Retailers Leverage Promotions and Proximity to Extend Supermarkets' Lead
Rozetka’S Omnichannel Model Expands E-Commerce Reach
Economic Context
CHART 25 Economic Context for Beer
CHART 26 Real Gdp Growth 2020-2030
CHART 27 Inflation 2020-2030
Consumer Context
CHART 28 Consumer Context for Beer
CHART 29 Population 2020-2030
CHART 30 Population by Generation 2025
Country Reports Disclaimer
CIDER/PERRY IN UKRAINE
Key Data Insights
2025 Developments
Cider/Perry Summary
Key Industry Trends
CHART 31 Key Industry Trends for Cider/Perry
Industry Performance
Monbar and Craft Brands Revitalise Interest through Heritage Focus
CHART 32 Back-To-Origins in Ukrainian Cider
Somersby and Local Entrants Expand Reach with Bold Flavour Launches
CHART 33 Flavour Innovations Drives Engagement
Retailers and Producers Boost Awareness through Expanded Shelf Presence
CHART 34 Volume Sales 2020-2030
CHART 35 Volume Sales by Category 2025
What's Next?
Monbar and Yablo Drive Premium Growth through Authenticity
Somersby Zero and Local Craft Options to Expand Nolo Relevance
Retailers and Producers Adopt Flexible Formats to Manage Inflation
CHART 36 Forecast Volume Sales 2020-2030
CHART 37 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Carlsberg Ukraine Sustains Lead as Local Players Gain Share
Craft Brands and Novel Flavours Fuel Premium Innovation
CHART 38 Company Shares 2025
CHART 39 Brand Shares 2025
Channels
Atb-Market and Silpo Deliver Convenience and Exclusive Flavours
Goodwine and Winetime Expand Assortment and Omnichannel Reach for Craft Cider
Economic Context
CHART 40 Economic Context for Cider/Perry
CHART 41 Real Gdp Growth 2020-2030
CHART 42 Inflation 2020-2030
Consumer Context
CHART 43 Consumer Context for Cider/Perry
CHART 44 Population 2020-2030
CHART 45 Population by Generation 2025
Country Reports Disclaimer
RTDS IN UKRAINE
Key Data Insights
2025 Developments
Rtds Summary
Key Industry Trends
CHART 46 Key Industry Trends for Rtds
Industry Performance
Bayadera Group and Novi Produkty Group Redefine Value and Experience
CHART 47 Market Becoming Polarised
Spirit-Based Launches Sustain Momentum as Wine-Based Options Accelerate
Novi Produkty Group’S Affordable Shake Innovations Meet Nemiroff’S Premium Push
CHART 48 Volume Sales 2020-2030
CHART 49 Volume Sales by Category 2025
What's Next?
Diageo and Nemiroff Expand Premium Offers as Wine-Based Innovation Accelerates
Bayadera and Ish Drive Premium and Nolo Innovation for New Occasions
CHART 50 Mindful Drinking Reshapes Innovation in Rtds
CHART 51 Forecast Volume Sales 2020-2030
CHART 52 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Novi Produkty Group Sustains Leadership as New Entrants Reshape Competition
CHART 53 Company Shares 2025
CHART 54 Brand Shares 2025
Channels
Atb-Market and Silpo Boost Supermarket Leadership with Wider Assortments of Rtds
Rozetka and Maudau Accelerate E-Commerce Growth with Cocktail Innovations
Bayadera’S Direct Delivery and Exclusive Deals Redefine Shopper Expectations
Economic Context
CHART 55 Economic Context for Rtds
CHART 56 Real Gdp Growth 2020-2030
CHART 57 Inflation 2020-2030
Consumer Context
CHART 58 Consumer Context for Rtds
CHART 59 Population 2020-2030
CHART 60 Population by Generation 2025
Country Reports Disclaimer
SPIRITS IN UKRAINE
Key Data Insights
2025 Developments
Spirits Summary
Key Industry Trends
CHART 61 Key Industry Trends for Spirits
Industry Performance
Nemiroff and Haister Gin Elevate Tradition to Drive Loyalty
CHART 62 Rediscovering Local Identity in Spirits
Persha Gildiya and Oyester Create New Premium Experiences
CHART 63 Sensory Exploration in Spirits
Captain Morgan and Gordon’S Spark Mindful Drinking among Urban Shoppers
CHART 64 Volume Sales 2020-2030
CHART 65 Volume Sales by Category 2025
What's Next?
Bayadera’S Mid-Priced Launches Boost Affordable Premium Appeal
Haister Gin and Local Distilleries Unlock Craft and Export Potential
CHART 66 Forecast Volume Sales 2020-2030
CHART 67 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Kozatska Rada Gin’S Expansion Challenges Imported Rivals
CHART 68 Company Shares 2025
CHART 69 Brand Shares 2025
Channels
Maudau and Rozetka Accelerate E-Commerce with Curated Spirits Offers
Economic Context
CHART 70 Economic Context for Spirits
CHART 71 Real Gdp Growth 2020-2030
CHART 72 Inflation 2020-2030
Consumer Context
CHART 73 Population 2020-2030
CHART 74 Population by Generation 2025
CHART 75 Consumer Context for Spirits
Country Reports Disclaimer
WINE IN UKRAINE
Key Data Insights
2025 Developments
Wine Summary
Key Industry Trends
CHART 76 Key Industry Trends for Wine
Industry Performance
Fratelli Vermouth Reinvents Flavour to Engage Younger Consumers of Legal Drinking Age
CHART 77 New Tastes Reshape Wine in Ukraine
My Wine Pioneers Zero-Alcohol Innovation and Sparks Local Momentum
CHART 78 Nolo Wine Thriving
Atb-Market and Silpo Imports Accelerate Polarisation and Redefine Value
CHART 79 Volume Sales 2020-2030
CHART 80 Volume Sales by Category 2025
What's Next?
Aznauri and Aliko Expand Flavoured Options for Younger Consumers of Legal Drinking Age
Non Alcoholic Wine Gains Momentum as Health Focus Grows
Retailers and Brands Drive Polarisation through Packaging and Premiumisation
CHART 81 Forecast Volume Sales 2020-2030
CHART 82 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Retailers Expand Direct Imports and Private Label to Challenge Established Producers
CHART 83 Company Shares 2025
CHART 84 Brand Shares 2025
Channels
Atb and Silpo Drive Private Label Imports and Value Promotions
Maudau and Rozetka Expand Access to Niche and Non-Alcoholic Wine
Economic Context
CHART 85 Economic Context for Wine
CHART 86 Real Gdp Growth 2020-2030
CHART 87 Inflation 2020-2030
Consumer Context
CHART 88 Consumer Context for Wine
CHART 89 Population 2020-2030
CHART 90 Population by Generation 2025
Country Reports Disclaimer

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