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Home Furnishings in Thailand

Publisher Euromonitor International
Published Aug 31, 2026
Length 40 Pages
SKU # EP21569236

Description

Vietnam's spirits category in 2025 benefited from a robust economic environment, fostering strong consumer purchasing power despite tightening regulations and tax pressures. Compared to regional markets, spirits in Vietnam showed resilience, driven by a growing premiumisation trend with consumers increasingly favouring imported whiskies and soju over traditional local white spirits. This shift was underpinned by a dynamic cocktail culture led by younger adults, particularly Generation Z, who als...

Euromonitor International's Spirits in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Spirits in Vietnam
Euromonitor International
September 2026
List Of Contents And Tables
SPIRITS IN VIETNAM
Key Data Insights
2025 Developments
Spirits Summary
Key Industry Trends
CHART 1 Key Industry Trends for Spirits
Industry Performance
Consumers Adapt to Regulations While Boosting Premium Cocktail Culture
Flavour Experiments Drive Cocktail Culture
CHART 2 Johnnie Walker Introduces Limited Edition Blue Label
Johnnie Walker and Hite Jinro Exemplify Premiumisation and Heritage Focus
CHART 3 Volume Sales 2020-2030
CHART 4 Volume Sales by Category 2025
What's Next?
Buyers Balance Quality and Price Amid Tax Pressures to Shape Growth
Generation Z Drives Nolo Alcohol Trends to Reshape Consumer Priorities and Innovation
CHART 5 Forecast Volume Sales 2020-2030
CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 7 Analyst Insight for Spirits
Diageo Plc and Hite Jinro Vietnam Co Consolidate Leadership through Portfolio Breadth and Cultural Resonance
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Small Local Grocers Maintain the Lead Despite Modern Retail Growth
Retail E-Commerce Surges with Discounts and Convenience, Attracting Spirits Shoppers
Products
Innovation Drives Premium Growth and Strengthens Market Resilience
CHART 10 A New Chapter for Korean Spirits in Vietnam
Hite Jinro Vietnam Leads Innovation through Heritage and Cultural Alignment
Economic Context
CHART 11 Economic Context for Spirits
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Spirits
CHART 15 Population 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Alcoholic Drinks
CHART 18 Johnnie Walker Introduces Limited Edition
CHART 19 Smaller Package of Saigon Chill Beer Targets Gen Z
CHART 20 Volume Sales 2020-2030
CHART 21 Volume Sales by Category 2025
CHART 22 Forecast Volume Sales 2020-2030
CHART 23 Forecast Volume Sales by Category 2025-2030
CHART 24 Analyst Insight for Alcoholic Drinks
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
CHART 27 Economic Context for Alcoholic Drinks
CHART 28 Real Gdp Growth 2020-2030
CHART 29 Inflation 2020-2030
CHART 30 Consumer Context for Alcoholic Drinks
CHART 31 Population 2020-2030
CHART 32 Population by Generation 2025
ALCOHOLIC DRINKS IN VIETNAM
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Premium and Value Choices Polarise Consumer Spending
Beer Dominates Volume and Value as Cider/Perry Surges on Modern Lifestyle Trends
Brands Adapt Packaging and Design to Engage Younger Consumers and Sustain Growth
What's Next?
Government Tax Policies Reshape Consumer Choices and Market Growth Trajectories
Heineken Vietnam Brewery and Sabeco Lead Value Growth as Beer Remains Dominant and Cider/Perry Surges
Brands Leverage Experiential Marketing and Craft Innovation to Capture Gen Z
Competitive Landscape
Heineken Vietnam Brewery Strengthens Its Leading Position as Sabeco Faces Volume Decline
Emerging Brands Leverage Innovation and Promotions to Capture Youthful Consumers
Channels
Small Local Grocers Maintain Lead Amid Modern Trade Expansion
Modern Trade and Promotions Reshape Consumer Purchasing Patterns
Retail E-Commerce Grows as Digital Strategies Enhance Premium Product Sales
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
Consumer Context
Country Reports Disclaimer

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