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Men's Grooming in Guatemala

Publisher Euromonitor International
Published Sep 01, 2026
Length 34 Pages
SKU # EP21569144

Description

Laundry care in Thailand is characterised by steady growth, driven by ongoing urbanisation and changing consumer lifestyles. In 2025, the market remained one of the largest in Southeast Asia in value terms, with sales of THB41.9 billion. The increasing possession of washing machines among Thai households, which reached 75% in 2025, is further driving demand for laundry care products. With the median disposable income per household forecast to continue rising in the coming years, consumers are ex...

Euromonitor International's Laundry Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Laundry Care in Thailand
Euromonitor International
September 2026
List Of Contents And Tables
LAUNDRY CARE IN THAILAND
Key Data Insights
2025 Developments
Laundry Care Summary
Key Industry Trends
CHART 1 Key Industry Trends for Laundry Care
Industry Performance
Rising Demand for Convenience Drives Market Growth
Laundry Detergents Dominate Market Share with Their Multifunctionality
Multifunctionality and Premiumisation Reshape Consumer Preferences
CHART 2 Value Sales of Laundry Care 2020-2030
CHART 3 Volume Sales of Laundry Care 2020-2030
CHART 4 Value Sales of Laundry Care by Category 2025
What's Next?
Consumers Will Drive Growth with Multifunctional and Eco-Friendly Demands
Laundry Detergents Will Maintain Their Dominance Thanks to Their Multifunctionality
Concentrated Formats and Sustainability Will Shape Future Business Strategies
CHART 5 Analyst Insight for Laundry Care
CHART 6 Forecast Sales of Laundry Care 2020-2030
CHART 7 Forecast Sales of Laundry Care by Category 2025-2030
Competitive Landscape
Unilever Thai Holdings Ltd Leads with Its Premium Offerings
CHART 8 Breeze Excel Concentrated Liquid: Stain Removal + Colour Care + Fragrance.
Multifunctionality and Premiumisation Drive Innovation
CHART 9 Fineline Deluxe Perfume Concentrated Liquid Detergent
Quick Wash Trend Gains Traction with Efficient Solutions
CHART 10 Company Shares of Laundry Care 2025
CHART 11 Brand Shares of Laundry Care 2025
Channels
Modern Grocery Channels Lead Laundry Care Distribution
Retail E-Commerce Grows Rapidly with Bulk Purchases Online
No Emerging Retail Brands or Concepts in 2026
CHART 12 Retail Channels for Laundry Care 2020-2025
Economic Context
CHART 13 Economic Context for Laundry Care
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Laundry Care
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Home Care
CHART 21 Value Sales of Home Care 2020–2030.
CHART 22 Voume Sales of Home Care 2020–2030.
CHART 23 Sales of Home Care by Category 2025
CHART 24 Forecast Sales of Home Care 2020-2030
CHART 25 Forecast Sales of Home Care by Category 2025-2030
CHART 26 Unilever's Sunlight Plus Has a “Gentle on Hands, Tough on Grease” Positioning
CHART 27 Fineline Deluxe Liquid Detergent
CHART 28 Company Shares of Home Care 2025
CHART 29 Brand Shares of Home Care 2025
CHART 30 Analyst Insight for Home Care
CHART 31 Retail Channels for Home Care 2020-2025
CHART 32 Economic Context for Home Care
CHART 33 Real Gdp Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN THAILAND
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Drives Home Care Growth through Premiumisation
Laundry Care Dominates the Home Care Market in Thailand
Evolving Product Formats and Health Concerns to Drive Dynamic Growth
What's Next?
Sustainability and Technology Expected to Drive Home Care Growth
Laundry Care Will Maintain Its Dominance in Home Care
Surface Care Will Be the Fastest-Growing Category
Competitive Landscape
Unilever and Procter & Gamble Lead a Concentrated Market
Multifunctionality and Premiumisation in Laundry Care
Health and Wellness Trend Fuels Premiumisation in Dishwashing
Channels
Grocery Retailers Remain Dominant Channel for Home Care Sales
Retail E-Commerce Gains Traction with Convenience and Variety
Emerging Trends and Future Outlook for Home Care Channels
Economic Context
Consumer Context
Country Reports Disclaimer

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