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Nairobi in Kenya

Publisher Euromonitor International
Published Jun 30, 2026
Length 15 Pages
SKU # EP21385764

Description

The Nairobi in Kenya report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

Euromonitor International’s City Review reports analyse key trends and developments in 126 world’s major cities. They provide localised city information in terms of economy, consumer lifestyles, housing and transport and city environment and offer valuable insights for strategic planning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cities market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
Nairobi in Kenya
Euromonitor International
June 2026
List Of Contents And Tables
NAIROBI IN KENYA
Headlines
City Scorecard
CHART 1 Nairobi City Scorecard Rankings Among 146 Middle East and Africa Cities
CITY SCORECARD REGIONAL AND COUNTRY RANKINGS
Summary 1 City Scorecard Compared to and 2025
Population
CHART 2 Key Nairobi Population Indicators Compared to Kenya and Middle East and Africa 2025
CHART 3 Nairobi Population Growth Compared to Kenya and Middle East and Africa 2020-2030
CHART 4 Nairobi Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2020-2030
CHART 5 Nairobi Population by Age and Sex 2025
Consumer Expenditure
CHART 6 Nairobi Consumer Expenditure per Capita Compared to Kenya and Middle East and Africa 2020-2030
CHART 7 Nairobi Consumer Expenditure Structure 2025
Digital Consumer
CHART 8 Key Nairobi Digital Consumer Statistics Compared to Kenya and Middle East and Africa 2025
CHART 9 Digital Consumer Historic Growth and Forecasts in Nairobi 2020-2030
Wealth
CHART 10 Nairobi Disposable Income per Household Compared to Kenya and Middle East and Africa 2020-2030
CHART 11 Number of Households by Disposable Income Band in Nairobi 2020/2025/2030
CHART 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Nairobi: 2020-2030
Possession of Household Durables
CHART 13 Nairobi Household Possession of Kitchen Durables Compared to Kenya and Middle East and Africa 2025: % of Households
CHART 14 Nairobi Possession of Entertainment Electronics Compared to Kenya and Middle East and Africa 2025: % of Households
CHART 15 Nairobi Household Possession of Other Durables Compared to Kenya and Middle East and Africa 2025: % of Households
Economy
CHART 16 Nairobi GDP per Capita Compared to Kenya and Middle East and Africa 2020-2030
CHART 17 Nairobi Real GDP Growth Compared to Kenya and Middle East and Africa 2020-2030
CHART 18 Nairobi Inflation Compared to Kenya and Middle East and Africa 2020-2030
Labour
CHART 19 Nairobi Labour Indicators Compared to Kenya and Middle East and Africa 2025
CHART 20 Economically Active Population and Unemployment Rate in Nairobi 2020-2025
CHART 21 Nairobi Labour Productivity Compared to Kenya and Middle East and Africa 2020-2025
Transport
CHART 22 Number of Airport Passengers in Nairobi 2020-2025
CHART 23 Nairobi Transport Possession Compared to Kenya and Middle East and Africa 2025: % of Households

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