Report cover image

Rtds in Switzerland

Publisher Euromonitor International
Published Aug 31, 2026
Length 34 Pages
SKU # EP21569139

Description

Taiwan’s mass beauty and personal care demonstrated a robust and dynamic environment, with retail sales growth of 5% in 2025 to TWD62,439 million, outpacing regional economic indicators and reflecting strong consumer resilience. The attractiveness of the market stems from consumers’ strategic preference for high-efficacy, affordable products, which has fostered a unique trading-down behaviour that prioritises clinical validation and tangible results over prestige branding. The rapid rise of aut...

Euromonitor International's Mass Beauty and Personal Care in Taiwan, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Mass Beauty and Personal Care in Taiwan, China
Euromonitor International
September 2026
List Of Contents And Tables
MASS BEAUTY AND PERSONAL CARE IN TAIWAN, CHINA
Key Data Insights
2025 Developments
Mass Beauty and Personal Care Summary
Industry Performance
Steady Growth Driven by Consumers Trading Down, While Demanding Efficacy
Mass Skin Care Leads Sales as Colour Cosmetics Surge
Solone’S Authentic Marketing Drives Viral Demand and Stock Shortages Nationwide
CHART 1 Solone’S Make-Up Primer Achieves Viral Success
CHART 2 Value Sales 2020-2030
CHART 3 Value Sales by Category 2025
What’S Next?
Value-For-Money Products Are Changing What Consumers Buy
Mass Skin Care Leads Sales as Mass Colour Cosmetics Drives Fastest Growth
CHART 4 Forecast Value Sales 2020-2030
CHART 5 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Companies Balance Stable Shares Amid Emerging Local Competition
Mass Brands Innovate Packaging and Efficacy to Sustain Consumer Loyalty
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Economic Context
CHART 8 Economic Context for Mass Beauty and Personal Care
CHART 9 Real Gdp Growth 2020-2030
CHART 10 Inflation 2020-2030
Consumer Context
CHART 11 Consumer Context for Mass Beauty and Personal Care
CHART 12 Population 2020-2030
CHART 13 Consumer Expenditure 2020-2030
CHART 14 Population by Generation 2025
Country Reports Disclaimer
CHART 15 Key Industry Trends for Beauty and Personal Care
CHART 16 Sabon and Aesop Promote a Holistic Lifestyle Philosophy
CHART 17 Aveda Drives Loyalty through Free Scalp Tests and Personalised Solutions
CHART 18 Value Sales 2020-2030
CHART 19 Volume Sales 2020-2030
CHART 20 Value Sales by Category 2025
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Analyst Insight for Beauty and Personal Care
CHART 24 Company Shares 2025
CHART 25 Brand Shares 2025
CHART 26 Retail Channels 2020-2025
CHART 27 Economic Context for Beauty and Personal Care
CHART 28 Real Gdp Growth 2020-2030
CHART 29 Inflation 2020-2030
CHART 30 Consumer Context for Beauty and Personal Care
CHART 31 Population 2020-2030
CHART 32 Consumer Expenditure 2020-2030
CHART 33 Population by Generation 2025
BEAUTY AND PERSONAL CARE IN TAIWAN, CHINA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Compliance Drives Trust and Market Leadership in Baby Care
What’S Next?
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Competitive Landscape
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Channels
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us