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Rtds in Uganda

Publisher Euromonitor International
Published Aug 21, 2026
Length 36 Pages
SKU # EP21527851

Description

RTDs in Uganda delivered growth well above the regional average in 2025, with double-digit increases in both volume and value, supported by an expanding urban population, rising incomes, and rapid shifts in consumption preferences toward spirit-based drinks with premium cues. Robust demand for bar-quality cocktails in accessible, ready-to-consume formats has created a highly attractive environment, evidenced by a total volume of 14.9 million litres and total value sales reaching UGX220.6 billion...

Euromonitor International's RTDs in Uganda report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Rtds in Uganda
Euromonitor International
August 2026
List Of Contents And Tables
RTDS IN UGANDA
Key Data Insights
2025 Developments
Rtds Summary
Industry Performance
Smirnoff and Asahi Drive Premium Cocktails and Digital Sales Growth
CHART 1 Vodka Cruisers: New Cocktail-On-The-Go Line From Asahi Beverages
Pearl Liquors and Smirnoff Reshape Consumption through Digital and Experiential Innovation
CHART 2 Volume Sales 2020-2030
CHART 3 Volume Sales by Category 2025
What's Next?
Pre-Mixed Spirits with Local Flavours Capture Value-Focused Drinkers
E-Commerce and Mobile Payments Drive Impulse Purchases and Home Delivery
Botanical Infusions and Low Sugar Recipes Attract Wellness-Oriented Professionals
CHART 4 Forecast Volume Sales 2020-2030
CHART 5 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Asahi Leverages Dual Brand Control to Reshape Competition
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Channels
Alcoholic Drink Stores Expand Premium Ranges to Capture Demand
Direct-To-Consumer E-Commerce Accelerates Premium Launches and Convenience
Economic Context
CHART 8 Economic Context for Rtds
CHART 9 Real Gdp Growth 2020-2030
CHART 10 Inflation 2020-2030
Consumer Context
CHART 11 Consumer Context for Rtds
CHART 12 Population 2020-2030
CHART 13 Population by Generation 2025
Country Reports Disclaimer
CHART 14 Key Industry Trends for Alcoholic Drinks
CHART 15 Uganda Breweries Launches Bell Citrus and Bell Honey Flavours
CHART 16 Beaujolais Nouveau 2025 Launched in Uganda at Event Celebrating French Culture
CHART 17 Volume Sales 2020-2030
CHART 18 Volume Sales by Category 2025
CHART 19 Forecast Volume Sales 2020-2030
CHART 20 Forecast Volume Sales by Category 2025-2030
CHART 21 Analyst Insight for Alcoholic Drinks
CHART 22 Company Shares 2025
CHART 23 Brand Shares 2025
CHART 24 Economic Context for Alcoholic Drinks
CHART 25 Real Gdp Growth 2020-2030
CHART 26 Inflation 2020-2030
CHART 27 Consumer Context for Alcoholic Drinks
CHART 28 Population 2020-2030
CHART 29 Population by Generation 2025
ALCOHOLIC DRINKS IN UGANDA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Uganda Breweries Elevates Beer with Innovative Flavours and Design
Bell’S Nationwide Festival Tour Expands Appeal with New Flavours
What's Next?
Young Legal-Drinking-Age Consumers Embrace Premium Choices as Incomes Rise
Excise Increases and Digital Innovation Reshape Consumer Access
Competitive Landscape
Uganda Breweries Leverages Heritage and Innovation, but Nile Breweries Leads in Terms of Total Volume
Kakira Distillery, Banange Brewing Company and Scads Beer Fuel Premium Growth and Differentiation
Channels
Alcoholic Drinks Stores Drive Mass and Premium Sales through Local Focus
Delivery Apps and Direct Sales Boost Premiumisation in Urban Centres
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
Consumer Context
Country Reports Disclaimer

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