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Rtds in Ukraine

Publisher Euromonitor International
Published Sep 01, 2026
Length 36 Pages
SKU # EP21569209

Description

Lithuania's colour cosmetics retail value grew steadily at 6% to EUR63.2 million in 2025. This growth is supported by rising consumer expenditure amid moderate economic expansion, despite a slight population decline, signalling that increased per capita spending is the primary driver. The popularity of core products, such as BB/CC creams, mascara and lip gloss, reflects consumers' preference for multifunctional and convenient beauty products. Simultaneously, the surge in popularity of Korean bra...

Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Colour Cosmetics in Lithuania
Euromonitor International
September 2026
List Of Contents And Tables
COLOUR COSMETICS IN LITHUANIA
Key Data Insights
2025 Developments
Colour Cosmetics Summary
Industry Performance
Steady Growth in Retail Value Driven by Evolving Consumer Preferences
Consumer Demand for Multifunctional Products Grows
CHART 1 How Social Media Is Reshaping Beauty Discovery
Lithuanian Retailers Leverage Korean Brand Momentum Amid Rising Social Media Influence
CHART 2 Value Sales 2020-2030
CHART 3 Volume Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Mass Retail Dominates Value, with Core Products Maintaining Strong Appeal
Korean Brand Influence and Simplicity Trend Reshape Consumer Behaviour and Competition
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Manufacturers Consolidate Shares Amid Rising Competition From Korean Brands
Brand Innovation and Value Positioning Create Growth Opportunities for Established Players
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Health and Beauty Specialists Dominate with Omnichannel Approach
Retail E-Commerce Gains Traction with Specialised Offerings and Growing Consumer Demand
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Colour Cosmetics
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Colour Cosmetics
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 The Popularity of Korean Brands Is Growing
CHART 18 Value Sales 2020-2030
CHART 19 Volume Sales 2020-2030
CHART 20 Value Sales by Category 2025
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Retail Channels 2020-2025
CHART 26 Economic Context for Beauty and Personal Care
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Beauty and Personal Care
CHART 30 Population 2020-2030
CHART 31 Consumer Expenditure 2020-2030
CHART 32 Population by Generation 2025
BEAUTY AND PERSONAL CARE IN LITHUANIA
Executive Summary
2025 Developments
Key Data Insights
Industry Performance
Steady Growth Driven by Economic Stability and Consumer Education
Premium Fragrances and Skin Care Lead in Value, While Colour Cosmetics Shows Dynamic Growth
Korean Influence Reshapes Consumer Preferences as Niche Fragrances Gain Status Appeal
What's Next?
Consumer Education and Spending Power to Fuel Steady Growth
Premium Skin Care Leads Value Growth, While Mass Skin Care Sustains Steady Expansion
Korean Brands and Regular Promotions Influence Consumer Demand
Competitive Landscape
Top Players Solidify Their Leadership through Diversified Portfolios
Promotional Intensity and Local Innovation Bolster Competitiveness
Channels
Health and Beauty Specialists Lead, Followed by Pharmacies and Supermarkets
E-Commerce Expands through Leading Retailers’ Online Platforms
Economic Context
Consumer Context
Country Reports Disclaimer

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