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Description
Homewares in Thailand maintained stability in 2025, achieving retail value sales of THB16,032 million with negligible year-on-year growth, reflecting resilience amidst heightened competition and subdued discretionary demand. The environment is characterised by rapid digital transformation, led by a surge in e-commerce and social commerce platforms, and a strong preference among urban consumers for mobile-first convenience and rapid delivery, which is reshaping traditional retail and intensifying...
Euromonitor International's Homewares in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Homewares in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
42 Pages
- Homewares in Thailand
- Euromonitor International
- August 2026
- List Of Contents And Tables
- HOMEWARES IN THAILAND
- Key Data Insights
- 2025 Developments
- Homewares Summary
- Key Industry Trends
- CHART 1 Key Industry Trends for Homewares
- Industry Performance
- Ikea Accelerates Digital Sales and Reshapes Shopping Behaviours
- CHART 2 Ikea's Chiang Mai Order Point Shows How Far Online Has Moved into the Homewares Journey
- CHART 3 Royal Porcelain Translates Modern Thai Aesthetics into Affordable Everyday Tableware
- Royal Porcelain Drives Mainstream Demand for Modern Thai Design
- CHART 4 Qualy Turns Recycled Ocean Plastic into Accessible Everyday Homewares
- Qualy’S Eco Innovations Propel Sustainability and Local Craftsmanship Mainstream
- CHART 5 Value Sales 2020-2030
- CHART 6 Value Sales by Category 2025
- What's Next?
- Lazada and Shopee Accelerate Digital-First Shopping and Are Set to Reshape Consumer Expectations
- Qualy and Local Producers to Drive Eco Innovation as Regulation and Values Converge
- Younger Renters Expected to Prioritise Design and Affordability Amid Shifting Demographics
- CHART 7 Forecast Value Sales 2020-2030
- CHART 8 Forecast Value Sales by Category 2025-2030
- Competitive Landscape
- Srithai Superware and Satien Stainless Steel Sustain Leadership in a Fragmented Environment
- Royal Porcelain and Qualy Drive Growth in Eco and Design-Led Launches
- CHART 9 Company Shares 2025
- CHART 10 Brand Shares 2025
- Channels
- Department Stores Leads, but Is Challenged by Changing Consumer Habits
- Retail E-Commerce Rises Due to Easy Browsing and Good Deals
- Ikea and Central Retail Deepen Omnichannel and Sustainability Focus
- CHART 11 Retail Channels 2020-2025
- Products
- Compact Living and Cultural Pride Shape the Innovation Agenda
- Brands Convert Constraints into Distinctive Product Lines
- Innovation Redraws the Economics of Product Development
- Economic Context
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
- CHART 14 Economic Context for Homewares
- Consumer Context
- CHART 15 Population 2020-2030
- CHART 16 Consumer Expenditure 2020-2030
- CHART 17 Population by Generation 2025
- CHART 18 Consumer Context for Homewares
- Country Reports Disclaimer
- CHART 19 Key Industry Trends for Home and Garden
- CHART 20 Mr D.I.Y. Grows Strongly as Cost-Conscious Thai Shoppers Trade Down to Low-Price Essentials
- CHART 21 Value Sales 2020-2030
- CHART 22 Value Sales by Category 2025
- CHART 23 Ikea's Chiang Mai Order Point Shows How Far Online Has Moved into the Homewares Journey
- CHART 24 Forecast Value Sales 2020-2030
- CHART 25 Forecast Value Sales by Category 2025-2030
- CHART 26 Company Shares 2025
- CHART 27 Brand Shares 2025
- CHART 28 Retail Channels 2020-2025
- CHART 29 Cotto's Eggshell-Infused Sanitaryware Turns Waste into Low-Impact Materials
- CHART 30 Real Gdp Growth 2020-2030
- CHART 31 Inflation 2020-2030
- CHART 32 Economic Context for Home and Garden
- CHART 33 Population 2020-2030
- CHART 34 Consumer Expenditure 2020-2030
- CHART 35 Population by Generation 2025
- CHART 36 Consumer Context for Home and Garden
- HOME AND GARDEN IN THAILAND
- Executive Summary
- 2025 Developments
- Key Data Insights
- Key Industry Trends
- Industry Performance
- Value-Focused Retailers Capture Spending as Cautious Households Defer Some Major Purchases
- Home Furnishings Leads, with Urban Lifestyles Driving Demand for Compact, Affordable Designs
- Sustainability Gains Importance, While Omnichannel Accelerates
- What's Next?
- Retailers to Leverage Affordability and Digital Integration to Capture Value-Driven Demand
- Players Expected to Build Trust with Credible Sustainability and Local Sourcing
- Shopee, Lazada and Tiktok Shop Will Drive Omnichannel Shopping with Digital-First Experiences
- Competitive Landscape
- Siam Sanitary Ware Industry Sustains Its Lead with Innovation and Eco Design
- Channels
- Home Products Specialists Defends Leadership with In-Store Experiences
- Shopee, Lazada and Tiktok Shop Accelerate E-Commerce Growth with Digital-First Strategies
- Products
- Personalisation and Regulatory Pressure Push Development beyond Price
- Material Breakthroughs and Award-Winning Design Showcase the Innovation Pipeline
- Provenance and Compliance Redraw the Boundaries of Competitiveness
- Economic Context
- Consumer Context
- Country Reports Disclaimer
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