Report cover image

Singapore: Consumer Profile

Publisher Euromonitor International
Published Jul 29, 2026
Length 43 Pages
SKU # EP21452984

Description

The population of Singapore reached 6.1 million in 2025, and is forecast to grow by only 3.5% between 2025 and 2040, to 6.3 million. The defining forces in the market are among the world’s lowest fertility rate, rapid ageing and reliance on migration, set against high incomes, high savings and near-universal digital adoption.

Euromonitor's Singapore: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Scope
Key findings
Key drivers affecting consumers in Singapore in 2025
How developments today shape the consumer of tomorrow
Ultra-low fertility leaves migration to drive growth
Cholesterol tops an ageing city’s health risks
The population is ageing sharply as it nears 6.3 million
Opportunities for growth
Households near 2 million as they continue to shrink
Almost everyone owns an apartment
Ageing and solo living reshape Singapore’s household structure and consumer demand
Universal connectivity drives advanced digital consumer economy and commerce
A GST rise keeps cost of living in focus
Financial confidence supports healthy ageing and lifestyle-focused consumer spending
Wealth concentrates in a global financial hub
Key findings consumer survey
Millennials look for healthy food and high-quality household essentials
Selective value-seeking in a high-cost city
Sustainability and healthy ageing shape values
Strong savings and financial resilience underpin confident long-term consumer spending
Low unemployment and AI drive workforce adaptation and higher career ambitions
Key takeaways

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us