Report cover image

Spirits in Ukraine

Publisher Euromonitor International
Published Sep 01, 2026
Length 54 Pages
SKU # EP21569288

Description

Toys and games in Argentina in 2025 outperformed regional benchmarks, propelled by regulatory changes that made digital purchases more affordable and triggered rapid adoption of international digital platforms. The environment is highly attractive due to strong growth, but intense price sensitivity and economic volatility demand agile responses from companies. To succeed, brands must embrace digital-first launches, prioritise omnichannel strategies, and cater to emerging adult collector demand w...

Euromonitor International's Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

54 Pages
Toys and Games in Argentina
Euromonitor International
September 2026
List Of Contents And Tables
TOYS AND GAMES IN ARGENTINA
Executive Summary
2025 Developments
Key Data Insights
Industry Performance
Digital Access Surge Drives Exceptional Performance
Adult Collectors Anchor Value in Traditional Toys and Games
CHART 1 Lego's Monet-Inspired Art Set Signals Construction's Pivot to Adult Hobbyists
Omnichannel Promotions and Instalments Shape Holiday Spending Bursts
CHART 2 Value Sales 2020-2030
CHART 3 Value Sales by Category 2025
What's Next?
Digital Platforms and Subscription Pricing to Reshape Consumer Purchasing Patterns
Adult Collectors and Premiumisation to Sustain Traditional Toys and Games Value
Omnichannel Finance Options and Disciplined Promotions to Drive Sales Peaks
CHART 4 Forecast Value Sales 2020-2030
CHART 5 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Electronic Arts Accelerates Lead as Digital Platforms Surge
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Channels
Mercado Libre Accelerates Digital Shift as Tax Removal Boosts Online Video Game Sales
CHART 8 Mercado Libre Anchors Argentina's Blended Retail for Toys and Games
CHART 9 Retail Channels 2020-2025
Products
Innovation Follows Entertainment Licensing and Hybrid Play
Recent Launches Showcase Digital-First and Hybrid Innovation
Business Impact Reshapes Inventory, Margins, and Speed to Market
Economic Context
CHART 10 Economic Context for Toys and Games
CHART 11 Real GDP Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Toys and Games
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
TRADITIONAL TOYS AND GAMES IN ARGENTINA
Key Data Insights
2025 Developments
Traditional Toys and Games Summary
Key Industry Trends
CHART 17 Key Industry Trends for Traditional Toys and Games
Industry Performance
Lego Captures Kidult Demand as Value Surges on Nostalgia and Higher Incomes
Mindful Play and Kidult Trends Converge to Drive Cross-Category Growth
Disney and Local Brands Innovate with Audio-Physical Experiences to Boost Engagement and Reading
CHART 18 Disney Launches Series of Magic Audiobooks Narrating Its Classic Tales
CHART 19 Value Sales 2020-2030
CHART 20 Value Sales by Category 2025
What's Next?
Parents to Focus on Baby and Infant Toys as Digital Migration Accelerates
CHART 21 Analyst Insight for Traditional Toys and Games
Games and Puzzles to Attract Families Seeking Alternatives to Screens
CHART 22 Grupo Clarin Relaunches Its Collection of Audiobooks
Imported Brands and Smuggling to Reshape Competition and Pricing
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Lego Leverages Broader Distribution as Imports Challenge Local Players
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
Channels
Supermarkets and Hypermarkets Gain Share as Imports Rise
Mercado Libre, Temu and Amazon Drive E-Commerce Growth as Consumers Seek Convenience and Variety
Kinderland Invests in Flagship Stores as Experiential Retail Remains Key for Physical Shoppers
CHART 27 Retail Channels 2020-2025
Products
Construction Innovation Fuses Artistry and Legacy to Capture Adult Buyers
CHART 28 Lego Launches New Set Inspired by French Painter Claude Monet
Audio-Physical Formats Establish a New Screen-Free Product Category
Global Franchises and Local Content Shape a Dual-Track Product Landscape
Economic Context
CHART 29 Economic Context for Traditional Toys and Games
CHART 30 Real GDP Growth 2020-2030
CHART 31 Inflation 2020-2030
Consumer Context
CHART 32 Consumer Context for Traditional Toys and Games
CHART 33 Population 2020-2030
CHART 34 Consumer Expenditure 2020-2030
CHART 35 Population by Generation 2025
Country Reports Disclaimer
VIDEO GAMES IN ARGENTINA
Key Data Insights
2025 Developments
Video Games Summary
Key Industry Trends
CHART 36 Key Industry Trends for Video Games
Industry Performance
Tax Reform Unlocks Digital Spending and Drives Record Category Growth
CHART 37 Argentina's Gamers Shop for Services, Not Consoles, as Hardware Prices Climb
Economic Constraints Delay Hardware Upgrades and Reshape Retail Channels
CHART 38 Value Sales 2020-2030
CHART 39 Value Sales by Category 2025
What's Next?
Digital Storefronts and Subscriptions to Redefine How Players Spend
CHART 40 Analyst Insight for Video Games
Gift Cards and E-Commerce to Bridge the Gap as Retail Shifts Online
CHART 41 Forecast Value Sales 2020-2030
CHART 42 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Electronic Arts Accelerates Lead as Tax Cut Drives Share Gains
Ea and Nintendo Strengthen Brands through New Launches
CHART 43 Company Shares 2025
CHART 44 Brand Shares 2025
Channels
Mercado Libre Accelerates Digital Shift as Tax Cut Boosts Online Sales
CHART 45 Retail Channels 2020-2025
Products
Live-Service Design and Free-To-Play Mechanics Reshape Game Development Priorities
Flagship Hardware and Software Launches Demonstrate Platform Confidence in the Market
Localised Content and Gift Card Infrastructure Determine Competitive Positioning
Economic Context
CHART 46 Economic Context for Video Games
CHART 47 Real GDP Growth 2020-2030
CHART 48 Inflation 2020-2030
Consumer Context
CHART 49 Consumer Context for Video Games
CHART 50 Population 2020-2030
CHART 51 Consumer Expenditure 2020-2030
CHART 52 Population by Generation 2025
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us