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Sunglasses in Brazil

Publisher Euromonitor International
Published Sep 01, 2026
Length 32 Pages
SKU # EP21569207

Description

Tourism flows in Japan in 2026 continues to demonstrate a mixed recovery, marked by moderate inbound arrivals growth of 5% in current terns to 45 million trips, but performance was uneven compared to regional peers, as persistent geopolitical and economic shocks, most notably the abrupt reduction in Chinese inbound travel, suppressed overall momentum. While the value of domestic tourism is predicted to climb by 7% to JPY15,648.7 billion, this is underpinned by a sharp polarisation in travel part...

Euromonitor International's Tourism Flows in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tourism Flows market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Tourism Flows in Japan
Euromonitor International
September 2026
List Of Contents And Tables
TOURISM FLOWS IN JAPAN
Key Data Insights
2026 Developments
Tourism Flows Summary
Key Industry Trends
CHART 1 Key Industry Trends for Tourism Flows
Industry Performance
Chinese Travellers Curb Visits as Diplomatic Tensions Escalate
Affluent Travellers Drive Premium Experiences as Value Gap Widens
CHART 2 Rising Travel Costs Cool Enthusiasm for Domestic Trips
Meitetsu World Travel Leverages Cultural Exclusivity to Attract High-Value Visitors
CHART 3 Meitetsu World Travel's Custom Japanese Cultural Experience Tours
CHART 4 Value Sales 2021-2031
CHART 5 Value Sales by Category 2026
What's Next?
Chinese Reliance Anticipated to Prompt Push for Diversified Visitor Sources
Domestic Travel Retains Significance as Regional Experiences Gain Focus
CHART 6 Analyst Insight for Tourism Flows
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Products
Bespoke Cultural Tours Engineer Exclusivity through Modular Design
Reuse-Retail Tourism Emerges as a Purpose-Driven Product Category
Multi-Region and Longer-Stay Itineraries Re-Engineer the Booking Architecture
Economic Context
CHART 9 Economic Context for Tourism Flows
CHART 10 Real GDP Growth 2021-2031
CHART 11 Inflation 2021-2031
Consumer Context
CHART 12 Consumer Context for Tourism Flows
CHART 13 Population 2021-2031
CHART 14 Population by Generation 2026
CHART 15 Consumer Expenditure 2021-2031
Country Reports Disclaimer
CHART 16 Key Industry Trends for Travel
CHART 17 Japan Experiences a Surge of Indian Inbound Travellers
CHART 18 Value Sales 2021-2031
CHART 19 Value Sales by Category 2026
CHART 20 Forecast Value Sales 2021-2031
CHART 21 Forecast Value Sales by Category 2026-2031
CHART 22 Analyst Insight for Travel
CHART 23 Capella Kyoto Opens in March 2026
CHART 24 Ana Unifies Its Everyday-Mileage Ecosystem
CHART 25 Economic Context for Travel
CHART 26 Real GDP Growth 2021-2031
CHART 27 Inflation 2021-2031
CHART 28 Consumer Context for Travel
CHART 29 Population 2021-2031
CHART 30 Population by Generation 2026
CHART 31 Consumer Expenditure 2021-2031
TRAVEL IN JAPAN
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Capella Kyoto Redefines Premium Travel While Value Demand Persists
In-Destination Spending Outpaces All Other Travel Activities in Value
Air India and Japan Airlines Reshape Inbound Flows through New Routes
What's Next?
Multilingual Service Anticipated to Reshape Regional Visitor Flows
In-Destination Spending Set to Remain the Largest as Booking Gains From Ai
Ai?Agents Expected to Gain Significance within the Future of Travel
Competitive Landscape
Apa Hotel Co Ltd Secures Urban Sites to Extend Lead in Budget Hotels
Nine Hours Redefines Capsule Stays with Sleep-Focused Technology
Products
Capella Kyoto and Apa Hotel Address Diverging Travel Demand with Targeted Offerings
Air India and Ana Drive Inbound Growth by Opening New India Routes
Ana Pay and Nine Hours Boost Loyalty and Wellbeing for Daily Travellers
Economic Context
Consumer Context
Country Reports Disclaimer

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