Thailand: Consumer Profile
Description
The population stood at 71.6 million in 2025, having been in decline since 2022, and is predicted to fall to 69.5 million by 2040 – a 2.9% decline. The defining forces in the market are rapid ageing, one of the region’s lowest fertility rates and high household debt, set against rising incomes, low inequality and a booming digital economy.
Euromonitor's Thailand: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor's Thailand: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
45 Pages
- Scope
- Key findings
- Key drivers affecting consumers in Thailand in 2025
- How developments today shape consumer of tomorrow
- An ageing population of 71.6 million has started to shrink
- Very high cholesterol tops the health risks
- Population falls to 69.5 million as it ages rapidly
- Urbanisation rises sharply, led by Bangkok
- Opportunities for growth
- Single-person households are the largest type
- Most own houses as female-headed homes rise
- Households keep growing even as population falls
- Connectivity and digital banking are widespread
- Prices fall, but consumers are still concerned about the cost of living
- Rising incomes offset by heavy household debt and persistent cost pressures
- Low inequality but modest wealth creation
- Consumer spending grows to USD546 billion by 2040
- Key findings of the consumer survey
- Millennials and Generation X seek out high-quality household essentials
- Bargain-hunting meets a quality bias
- Sustainability and health shape values
- Strong savings habits and financial optimism support future consumer confidence
- Generation X and Millennials highly focused on job security
- Key takeaways
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