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Toys and Games in Argentina

Publisher Euromonitor International
Published Sep 03, 2026
Length 41 Pages
SKU # EP21569221

Description

Home furnishings in Thailand recorded a decline of 2% in current value terms in 2025, contrasting with the modest growth seen in the Asia Pacific region overall, as high household debt and cautious consumer sentiment limited discretionary spending despite a rise in overall consumer expenditure. Nevertheless, this category remains dominant within home and garden, and remains attractive for brands able to meet the demand for affordable, space-efficient and sustainable products, particularly as com...

Euromonitor International's Home Furnishings in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

41 Pages
Home Furnishings in Thailand
Euromonitor International
August 2026
List Of Contents And Tables
HOME FURNISHINGS IN THAILAND
Key Data Insights
2025 Developments
Home Furnishings Summary
Key Industry Trends
CHART 1 Key Industry Trends for Home Furnishings
Industry Performance
Lighting Sees Growth as Consumers Look for Smart and Energy-Saving Solutions
CHART 2 Index Living Mall Make Sustainable Materials a Mainstream Choice in Thailand
Index Living Mall Mainstreams Sustainability with Reclaimed Wood Launches
Urban Consumers Prioritise Digital Convenience Amid Cautious Spending
CHART 3 Value Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Indoor Living Will Continue to Dominate, with Urban Demand for Furniture That Maximises Space Efficiency
Index Living Mall Likely to Continue to Invest in Sustainable Supply Chains to Meet Eco Demand
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Ikano Defends Its Lead as Innovation Drives Brand Loyalty
Players Target Urban Lifestyles with Modular and Sustainable Launches
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Home Products Retailers Such as Ikea and Index Living Mall Adapt with Affordable Modular Formats
Lotus's and Big C Drive Hypermarket Gains with Ready-To-Assemble Ranges
Retailers Integrate Digital Tools and Sustainability to Capture Younger Shoppers
CHART 9 Retail Channels 2020-2025
Products
Design Thinking Pushes Products beyond the Basics
CHART 10 Sb Design Square's Condo Solutions Pop-Ups Target Small-Footprint Bangkok Condo Dwellers
Recent Developments Embody the Shift to Design Thinking
From Novelty to Durable Competitive Advantage
Economic Context
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
CHART 13 Economic Context for Home Furnishings
Consumer Context
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
CHART 17 Consumer Context for Home Furnishings
Country Reports Disclaimer
CHART 18 Key Industry Trends for Home and Garden
CHART 19 Mr D.I.Y. Grows Strongly as Cost-Conscious Thai Shoppers Trade Down to Low-Price Essentials
CHART 20 Value Sales 2020-2030
CHART 21 Value Sales by Category 2025
CHART 22 Ikea's Chiang Mai Order Point Shows How Far Online Has Moved into the Homewares Journey
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
CHART 27 Retail Channels 2020-2025
CHART 28 Cotto's Eggshell-Infused Sanitaryware Turns Waste into Low-Impact Materials
CHART 29 Real Gdp Growth 2020-2030
CHART 30 Inflation 2020-2030
CHART 31 Economic Context for Home and Garden
CHART 32 Population 2020-2030
CHART 33 Consumer Expenditure 2020-2030
CHART 34 Population by Generation 2025
CHART 35 Consumer Context for Home and Garden
HOME AND GARDEN IN THAILAND
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Value-Focused Retailers Capture Spending as Cautious Households Defer Some Major Purchases
Home Furnishings Leads, with Urban Lifestyles Driving Demand for Compact, Affordable Designs
Sustainability Gains Importance, While Omnichannel Accelerates
What's Next?
Retailers to Leverage Affordability and Digital Integration to Capture Value-Driven Demand
Players Expected to Build Trust with Credible Sustainability and Local Sourcing
Shopee, Lazada and Tiktok Shop Will Drive Omnichannel Shopping with Digital-First Experiences
Competitive Landscape
Siam Sanitary Ware Industry Sustains Its Lead with Innovation and Eco Design
Channels
Home Products Specialists Defends Leadership with In-Store Experiences
Shopee, Lazada and Tiktok Shop Accelerate E-Commerce Growth with Digital-First Strategies
Products
Personalisation and Regulatory Pressure Push Development beyond Price
Material Breakthroughs and Award-Winning Design Showcase the Innovation Pipeline
Provenance and Compliance Redraw the Boundaries of Competitiveness
Economic Context
Consumer Context
Country Reports Disclaimer

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