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United Arab Emirates: Consumer Profile

Publisher Euromonitor International
Published Jul 06, 2026
Length 45 Pages
SKU # EP21410693

Description

The UAE population is forecast to grow rapidly to 13.7 million by 2040, with foreign nationals at 88% of residents. Generation Z will overtake millennials as the largest cohort by 2040. The median age will stay close to 33 as continuous migration replenishes the working-age population. Family-centred households will remain dominant, although single-person and childless households will grow fast.


Euromonitor's United Arab Emirates: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Scope
Key findings
Key drivers affecting consumers in United Arab Emirates in 2025
How developments today shape consumer of tomorrow
Millennials still drive the United Arab Emirates consumer market
Raised cholesterol remains the top health risk
Gen Z to eclipse millennials as the largest cohort
Dubai remains the hub of economic dynamism
Opportunities for growth
Apartments dominate and most residents rent
Nearly half of residents work from home at least weekly
Heads of household remain near-completely male
Technology continues to simplify United Arab Emirates households
Consumers remain alert to rising everyday costs
Baby boomers most likely to spend on experiences
Consumers aged 45-49 to hold the highest income
Housing remains the highest expenditure category
Key findings consumer survey
Baby boomers most willing to pay more for health benefits
Rising costs are creating more frugal consumers
Sustainability moves to the centre of consumer choice
Emirati consumers stay optimistic about their finances
Male employment still far ahead of female employment
Key takeaways

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