Report cover image

Video Games in South Africa

Publisher Euromonitor International
Published Aug 13, 2026
Length 37 Pages
SKU # EP21516378

Description

Video games in South Africa in 2025 demonstrate notable momentum, as value increases by 9% to ZAR14,133 million, reflecting a rapid embrace of digital distribution, subscription, and cloud models. The environment is particularly attractive for brands capable of aligning with mobile-first behaviours and affordability constraints, as digital software comprises the majority of total value, with growth driven by flexible payments and recurring spend on live services. Leading companies consolidate th...

Euromonitor International's Video Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Video Games in South Africa
Euromonitor International
August 2026
List Of Contents And Tables
VIDEO GAMES IN SOUTH AFRICA
Key Data Insights
2025 Developments
Video Games Summary
Key Industry Trends
CHART 1 Key Industry Trends for Video Games
Industry Performance
Cloud Services and Flexible Payments Broaden Access to Gaming
CHART 2 Mtn Cloudplay Makes Gaming Affordable without Hardware
Companies Drive Digital Shift as Boxed Media Recedes
CHART 3 Nintendo Switch 2
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Digital-First Consumption and Mobile Affordability Drive Software Growth
Digital Adoption Accelerates as Subscriptions Outpace Boxed Sales
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Top Players Reinforce Lead as Nintendo Switch 2 Boosts Digital-First Adoption
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Amazon and Takealot Capture Spend as Digital Overtakes Physical Retail
CHART 10 Retail Channels 2020-2025
Products
Cross-Media Ip Integration and Local Payment Architecture Emerge as the Primary Innovation Drivers
Super Dragon Punch Force 3 and Nintendo Switch 2 Illustrate How Product Architecture Is Being Reimagined
CHART 11 Boy Kills World
Digital Ecosystem Lock-In and Retail Channel Restructuring Concentrate Value among Platform Operators with Direct Consumer Relationships
Economic Context
CHART 12 Economic Context for Video Games
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Video Games
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Toys and Games
CHART 20 Toys R Us Buys Toy Zone
CHART 21 Mtn Cloudplay Makes Gaming Affordable
CHART 22 Lego's F1 Range
CHART 23 Value Sales 2020-2030
CHART 24 Value Sales by Category 2025
CHART 25 Forecast Value Sales 2020-2030
CHART 26 Forecast Value Sales by Category 2025-2030
CHART 27 Company Shares 2025
CHART 28 Brand Shares 2025
CHART 29 Retail Channels 2020-2025
CHART 30 Economic Context for Toys and Games
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
CHART 33 Consumer Context for Toys and Games
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
TOYS AND GAMES IN SOUTH AFRICA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Companies Reshape Spending through Digital Access and Value
Digital-First Video Games Drive Recurring Revenue and Lead Growth
Price Transparency Online Shifts Purchasing to Value and Convenience
What's Next?
Cloud Services and Mobile Games Reshape Digital Spending and Access
Licensed Collectibles and Omnichannel Retail Drive Premiumisation and Loyalty
Competitive Landscape
Games Publishers Extend Lead as Retail Consolidates Value and Access
Channels
Digital-First Games and Omnichannel Retail Set New Purchase Expectations
Products
Cross-Media Ip Integration and Dual-Track Product Architecture Emerge as the Primary Innovation Drivers
Super Dragon Punch Force 3 and Lego Formula 1 Illustrate How Product Architecture Is Being Reimagined
Digital Ecosystem Lock-In and Retail Channel Restructuring Concentrate Value among Platform Operators and Ip-Rich Brands
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us