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Food and Technology 2026: The Digital Food Culture Gap

Publisher Hartman Group
Published Jan 01, 2026
Length 69 Pages
SKU # HAR21315865

Description

Digital technologies now shape every part of consumers’ food lives, serving both as tools for consumers to build their food lives and as powerful influences on food culture, consumer aspirations and values.​ But as digital influence accelerates, new tensions are emerging that marketers must understand to stay relevant. ​

Food and Technology 2026 unlocks a deeper understanding of the cultural, emotional and behavioral dynamics shaping today’s digital food ecosystem, while identifying the strategic opportunities resulting from the tension between aspiration and everyday pragmatism.

We’re excited to introduce a new Executive Report, now included as an enhanced deliverable within your syndicated study purchase. This new offering helps you extend the impact of the research and support informed decision-making at the executive level.

Methodology: Quantitative research: Online national US survey fielded September 18-29, 2025, n=2,136 U.S. adults aged 18-79. Qualitative research: Digital ethnographies: n=14 participants. Follow-up in-depth interviews: n=7 selected from digital ethnography participants for 60-minute one-on-one interviews.

Table of Contents

69 Pages
Methodology
Executive summary
Digital Food Life: The Culture Gap
Paths of Digital Influence: Driving Aspirations
Digital Toolkits: Asserting Agency
Notes of the Future of Digital Food Life: Between Agency and Automation
Recommendations: Strategies for a Digitally Curated World

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