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Snacking 2026: Balancing Purpose and Pleasure

Publisher Hartman Group
Published Jul 01, 2026
Length 84 Pages
SKU # HAR21434065

Description

As routines fragment and traditional meal structures loosen, snacks today serve multiple jobs—nourishment, productivity, comfort and enjoyment. This study maps how changing behaviors are redefining expectations for products, brands and food experiences for snacking.

Key areas of exploration include:

MARKET FORCES:

How “snackification” is reshaping the food landscape

NEED STATES:

How consumers use snacks to fulfill distinct functional, emotional and lifestyle needs through Hartman Group's Modern Snacking Framework

PRODUCT PRIORITIES:

How expectations differ across contexts—including at-home and away-from-home occasions—and which attributes drive choice in each setting.

Table of Contents

84 Pages
Executive Summary
Snacking Landscape – What is the overall direction of snacking?
Snacking Considerations – How do considerations differ at home and away?
Snacking with Kids – How do priorities change with kids in the household?
Snacking Framework – Why do people snack?
Discovery and Sourcing - What's next with snacking?
Findings and Recommendations
Appendix – Category Dashboards

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