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The U.S. Residential Maid Services Industry

Publisher Marketdata LLC.
Published Apr 01, 2026
Length 60 Pages
SKU # RF21088027

Description

This new Marketdata study is simply the most comprehensive analysis ever of the little-researched $17 billion U.S. residential maid services market, that employs 228,000 workers. There are about a dozen maid service franchises that combined account for about 20-25% of industry receipts. However, many more independent non-franchise companies and solo operators also compete.

Maid services have enjoyed fairly steady growth, as an aging population, time-pressed consumers and Millennials boost demand. The Bureau of Labor Statistics expects continued growth for this occupation, although recessions do affect the business. Off-the-books solo maids, many foreign immigrants, constitute a significant share of the workforce (legal and illegal).

This study traces the industry’s size, growth, end-user segments, structure, growth drivers, major trends, a profile of the maids workforce, and operating ratios — Receipts tracked from 2008- 2025, with 2026 & 2030 forecasts. The report examines how maid services operate, their avg. rates for cleaning, franchises vs. independents market share, maids hourly and yearly pay, turnover, and more. Includes findings of surveys by the ARCSI trade group and the Economic Policy Institute. National operating ratios and key metrics from the BLS and other sources. Companies by sales volume. Investment costs to buy franchises by company. Competitor profiles and market share/revenues for: The Maids, Maid Brigade, Merry Maids (ServiceMaster), Molly Maid, MaidPro, Cottage Care, Home Cleaning Centers of America, The Cleaning Authority, and Maid to Perfection.

Table of Contents

60 Pages
Introduction: Sources used, report methodology
Nature of the Industry
How maid services operate, fees charged, pay methods, types of maids, etc.
Demand factors – discussion
Maids by sex, gender, ethnicity
Immigration and the underground workers, solo operators
End-user household demographics: findings of Mediamark Research survey: major target
age groups and usage of professional cleaning services
Demand Factors
Projected no. of U.S. households using a maid or housekeep, by age group
Percentage of U.S households using a maid or service
Rise of dual income families
Effect of recessions and the overall economy, disposable income
Table:
Estimated Number of Households Using Cleaning Services: 2012-2025
Industry Structure & Operating Ratios
Maid Services Industry Snapshot: 2024 (no. of maids, no. of companies, industry receipts,
payroll)
Bureau of Labor Statistics national data: number of maids in U.S – total no. maids working
in private residences, hotels & motels, commercial sites, healthcare facilities, avg. hourly
wages and annual income.
Maid Services operating ratios:
Avg. income for maids, earnings per hour
Avg. revenue per job
Technician turnover rate
Revenue per job hour
Pricing
Avg. prices per cleaning
How residential cleaning rates are determined
Average house cleaning rates
New cleaning job employment
Census Tables & Maps (May 2025)
Industries with the highest levels of employment in this occupation
Employment of maids and house cleaners, by state
Mean annual wages of maids and house cleaners, by state
Top paying states for this occupation
Metropolitan areas with the highest employment level in this occupation
Metro areas with highest concentration of jobs and location quotients in this occupation
Top paying metro areas for this occupation
Top paying non-metropolitan areas for this occupation.
Map: employment of maids & housecleaners, by state: 2023
Map: annual mean wage of maids & housecleaners, by state: 2023
ARCSI Maids Trade Association Statistics: Industry & Member Profiles
ARCSI members, by: year they started business, annual sales, no. of employees, online
marketing methods used, etc.
Estimate of avg. annual sales per maid service company, total national industry receipts.
Tables:
No. of maid service companies in U.S., estimated no. of residential maids working
No. of maid service companies, by their no. of employees
No. of maid service companies, by sales volume
No. of maid service Franchises, by sales volume
No. of maid service Independents, by sales volume
Profile of The Maids Workforce
Discussions of:
Average hourly earnings
No. of maids in the U.S., by ethnicity
Geographic concentration of maids
Job outlook to 2033
Economic Policy Institute’s 2021 Survey and Report Findings: discussions of: maids by
Sex & race, immigrants, hourly pay, wage gap for domestic workforce, part-time vs. full-time
Workers, no. of maids by region, etc.)
Table:
Number of house cleaners, by state & region
Major Industry Trends & Growth Drivers
Discussions of:
The adoption of green cleaning practices
Growing integration of technology
The rise of disposable income and dual income families
Higher demand for specialized cleaning services
Recurring revenue models and subscription services
Industry Size & Growth
Industry size estimates: cautions about data from other sources, no “official” government or
Trade association data, estimates can differ wildly
Industry size estimates, methods, rationale by trade groups (ARSCI), competitors, Marketdata
U.S. Bureau of Labor Statistics’ Occupational Outlook for maids occupation
Methods to estimate industry size:
based on number of U.S. maids x annual wage
based on a ground up approach, the addition of system-wide sales of the major franchises
as a percent of total industry
As a percent of the total broader commercial & residential cleaning services market
Artificial intelligence / ChatGPT estimates, under varying scenarios (market without a
Recession in next four years, with recession – low, medium, best case scenarios)
Effects of the pandemic, recovery rates since 2020
State and regional market potential (estd. revenues, share of market), by state & region
(Northest, Midwest, South, West)
Marketdata estimates of industry size/growth in 2025 and forecast for 2026 & 2030
Tables:
$ Market size, by state and region: 2025
Competitor Profiles: Franchising in the Industry
Summary of maid franchises – discussion, average yearly revenue per maids franchise
Number of maid services franchises: 2008-2025, by company
Analysis of franchises vs. independent maid service companies, differences between two groups,
Estimated share of industry revenues for each group.
Competitor Profiles: address, history, when founded, when started franchising, services, no. of U.S. and non-U.S. franchises, franchise packages sold, etc. for:
The Maids
Maid Brigade
Merry Maids (ServiceMaster)
Molly Maid
MaidPro
Cottage Care
Home Cleaning Centers of America
The Cleaning Authority
Maid to Perfection
Tables:
Number of franchise units in No. America, by company: 2008-2025
Estimated annual revenue by franchise company, market share – 2025
Reference Directory of Industry Information Sources
Addresses, phones, contacts at major industry trade associations, trade journals,
consulting firms: commercial cleaning, carpet cleaning, maid services.

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