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Beverage Market Outlook 2026

Publisher Packaged Facts
Published Sep 15, 2026
Length 229 Pages
SKU # LA21576497

Description

Sales of the major beverage categories are forecast to increase at a compounded annual growth rate (CAGR) of 4.0% from 2025 to 2030, reaching sales of over $271 billion. Dollar growth will be slower through 2030 compared to 2019 to 2025 as inflation, which significantly propped up dollars over the last couple of years, continues to moderate in most categories. Dollar sales should outpace volume demand as moderately higher prices continue for at least the next year or so. Shifting policies on tariffs, the war in Iran, and other geopolitical tensions could affect the forecast significantly.

This report focuses on the market for select packaged beverage products sold to consumers in the United States via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order. Market size data are provided at the retail sales level for 2019-2025, and projections are provided for 2025-2030.

The product categories covered include:
  • carbonated soft drinks
  • coffee
  • dairy beverages/dairy alternatives
  • energy and sports drinks
  • juice
  • tea
  • water (bottled and enhanced)
Alcoholic beverages are excluded from this report.

Table of Contents

229 Pages
CHAPTER 1: EXECUTIVE SUMMARY
BEVERAGE TRENDS
Figure 1-1. Beverage Market Trends
SCOPE
METHODOLOGY
CHAPTER 2: RECENT HISTORICAL TRENDS
RISING PRICES: INFLATION, TARIFFS, IRAN WAR
Many Consumers Are Concerned about Inflation & Rising Food & Beverage Prices
Table 2-1. Consumer Concerns about Rising Food Prices, 2023 – 2026 (% of consumers)
Table 2-2. Month-to-Month Changes in Consumer Price Index (CPI) for All Food Items, 2022 – 2026 (percent change)
Table 2-3. Annual Changes in Consumer Price Index (CPI) for All Food, Food at Home, and Food Away from Home, 2020 – 2025 (percent change)
Tariffs & the Iran War Further Inflating US Food & Beverage Prices
Figure 2-1. Consumer Tariff and Price Increase Awareness, 2025 – 2026 (percent of consumers)
Table 2-4. Consumer Perception of Tariff Impacts, 2025 – 2026 (percent of consumers)
Rising Prices Continue to Impact Consumer Behavior
Cutting Back on Household Expenses
Table 2-5. Consumer Spending on “Extras”, 2023 – 2026 (percent of consumers)
SNAP Recipients Especially Hurt by Inflation; Changes Will Harm Beverages
More Than 60% of Consumers Noticed a Major Increase in Food & Beverage Costs in 2025
Figure 2-2. Noticing the Rising Cost of Food and Beverages over the Past Year, 2025
Price a Key Purchase Driver of Food; Only Taste More Important
Figure 2-3. Purchase Drivers for Food and Beverage Purchase Decisions, 2006 – 2025
Figure 2-4. Purchase Drivers for Food and Beverage Purchase Decisions by Household Income Bracket, 2025
Private Labels Even More Desirable as Prices Rise
Table 2-6. Selected Private Label Department Dollar Sales Growth, 2021 – 2025 (percent change)
Table 2-7. Consumption Rates in Last 6 Months for Selected Store Brand Beverages, 2015-2025 (percent of US households using selected products)
HOME COOKING REMAINS RELATIVELY HIGH
Table 2-8. Home Cooking Behaviors, Agree Completely, 2015 – 2025 (percent of consumers)
STRESS LEVELS & IMPACT ON FOOD/BEVERAGE CONSUMPTION
Figure 2-5. Stress Levels in the Last Six Months, 2025
Beverage Market Outlook 2026: Marketers Innovate to Meet Shifting Consumer Demand
ii September 2026 © Packaged Facts
Figure 2-6. Sources of Stress for Consumers Who Were Very or Somewhat Stressed in the Last Six Months, 2025
Figure 2-7. Happiness, Stress, and Health Status by Household Income Bracket, 2025
SNACKING TRENDS
Frequency of Snacking
Table 2-9. Frequency of Snacking Habits on a Typical Weekday, 2024 – 2026 (percent of consumers)
Figure 2-8. Frequency of Snacking, 2022 – 2025
Snacking Demographics
Table 2-10. Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic, 2026 (percent of consumers)
Table 2-11. Reasons for Snacking, 2024 – 2026 (percent of consumers)
“Snackification” of Meals
Figure 2-9. Replacing Traditional Meals by Snacking or Eating Smaller Meals, 2025
HEALTHY CONSUMPTION
Figure 2-10. Priority of Selected Food Characteristics, 2025 (percent of consumers)
Healthy Food
Good Protein Source & Fresh Top Healthy Food Definers
Figure 2-11. Defining Healthy Food, 2025 (percent of consumers)
Reduced or Zero Sugar
Avoiding or Limiting Sugar Intake
Figure 2-12. Avoiding or Limiting Sugars, 2025 (percent of consumers)
Figure 2-13. Types of Sugar Consumers Limiting/Avoiding, 2023 – 2025 (percent of consumers)
Figure 2-14. Actions Taken to Limit/Avoid Sugars, 2017, 2021, 2025 (percent of consumers)
Processed Foods
Figure 2-15. Consideration of Processed Foods, 2025 (percent of consumers)
Figure 2-16. Familiarity With Ultraprocessed Food 2025 (percent of consumers)
Figure 2-17. How Consumers Decide Whether Food is Ultraprocessed, 2025 (percent of consumers)
MAHA’S Fight Against Ultraprocessed Foods
WEIGHT LOSS
Diet and Eating Patterns
Figure 2-18. Adherence to a Diet/Eating Pattern in the Past Year, 2018 – 2025 (percent of consumers)
Figure 2-19. Motivations for Following a Specific Eating Pattern or Diet in the Past Year, 2025 (percent of consumers)
Weight-Loss Drugs
Figure 2-20. Use of and Feelings Regarding GLP-1 or Other Weight Loss Drugs, 2025 and 2026 (percent of consumers)
Figure 2-21. Perceived Efficacy and Safety of Weight-Loss Drugs, 2025 (percent of consumers)
FOOD AND BEVERAGES AS A PATH TO HEALTH & WELLNESS
Figure 2-22. “Food & Beverages Can Function as ‘Medicine’, Preventing Poor Health or Improving Health” by Generation & Use of GLP-1s, 2025 (percent of consumers)
Figure 2-23. “Food & Beverage Choices Are a Path to Overall Health & Wellness” by Generation & Use of GLP-1s, 2025 (percent of consumers)
Beverage Market Outlook 2026: Marketers Innovate to Meet Shifting Consumer Demand
September 2026 © Packaged Facts iii
INCREASING LEGALIZATION & SOCIAL ACCEPTANCE OF CANNABIS
THE “SOBER CURIOUS” MOVEMENT BECOMES MORE MAINSTREAM
CHAPTER 3: OVERVIEW
BEVERAGE RETAIL SALES FORECAST
Future Outperformers: Energy & Sports Drinks, Coffee, & Bottled Water
Table 3-1. US Retail Dollar Sales by Top Beverage Categories, 2019, 2025 – 2030P (million dollars and percent)
Table 3-2. US Retail Dollar Sales by Top Beverage Categories, 2019-2025 (million dollars and percent change)
Table 3-3. US Retail Dollar and Volume Sales Changes by Top Beverage Categories, 2019-2025 (percent change)
Table 3-4. Annual Price Changes by Top Beverage Categories, 2020-2025 (percent change)
DISTRIBUTION TRENDS
E-Commerce Sales Remain Strong
Table 3-5. Purchased Groceries Over Internet in Last 30 Days, 2015 – 2025 (percent of US adults)
Convenience Stores Continue to Struggle
Table 3-6. Packaged Beverage Sales in Convenience Stores 2020-2025 (percent change)
Table 3-7. Dollar Sales Changes of Packaged Beverage Categories in Convenience Stores 2023-2025 (percent change)
CHAPTER 4: CARBONATED SOFT DRINKS
SALES OUTLOOK
Market Nearly $75 Billion in 2030
Table 4-1. Carbonated Beverage Retail Sales, 2019-2030 (million dollars, million 1.5-gallon equivalents, and percent change)
Category Sales
Table 4-2. Carbonated Beverage Retail Sales by Category, 2019-2025, 2030 (million dollars and percent)
CONSUMER INSIGHTS
Diet Cola Consumption Increases Most in 2025
Table 4-3. Consumption Rates for Carbonated Beverages, 2015-2025 (percent of adults)
Can Consumption Increases, Plastic Bottle Declines
Table 4-4. Consumption Rates for Carbonated Beverages by Packaging Form, 2015-2025 (percent of adults that drink carbonated beverages)
Diet Cola Drinkers Consume More Than Regular Cola Drinkers
Table 4-5. Glasses of Selected Carbonated Beverages Consumed in Last 7 Days, 2015-2025 (percent of adults that drinks regular and diet colas)
Selected Differences Among Coca-Cola, Coke Zero Sugar, & Diet Coke Drinkers
Table 4-6. Demographic Characteristics of Coke Classic, Coke Zero Sugar, and Diet Coke Drinkers, 2025 (Index)
KEY OPPORTUNITIES
Beverage Market Outlook 2026: Marketers Innovate to Meet Shifting Consumer Demand
iv September 2026 © Packaged Facts
Modern Sodas
Prebiotic/Probiotic
Healthier-For-Me
Multi-Functional
Sober Curious
Sensory Max
Comfort & Nostalgia
Cultural Cuisine
CBD-Infused
Hard Soda
CHAPTER 5: ENERGY & SPORTS DRINKS
SALES OUTLOOK
Market to Reach Nearly $63 Billion in 2030
Table 5-1. Energy and Sports Drinks Retail Sales, 2019-2030 (million dollars, million ounces, and percent change)
Category & Segment Sales
Table 5-2. Energy and Sports Drinks Retail Sales by Category and Segment, 2019-2025, 2030 (million dollars and percent)
CONSUMER INSIGHTS
Penetration Increasing But Remains Low for Energy Drinks
Table 5-3. Consumption Rates for Energy Drinks/Shots and Sports Drinks, 2015-2025 (percent of adults)
Drinks Dominate, Shots a Declining Niche
Table 5-4. Forms of Energy Drinks/Shots Consumed, 2015-2025 (percent of adults that drinks energy drinks/shots)
Energy Drinkers Tend to Consume More Units
Table 5-5. Number of Energy Drinks/Shots and Sports Drinks Consumed in Last 30 Days, 2025 (percent of adults that drinks energy drinks/shots and sports drinks)
KEY OPPORTUNITIES
Multi-Functional
Female-Focused
Clean Label
Instant Mixes
Protein
Rapid Hydration
Sensory Max
Comfort & Nostalgia
CBD-Infused
CHAPTER 6: BOTTLED & ENHANCED WATERS
SALES OUTLOOK
Beverage Market Outlook 2026: Marketers Innovate to Meet Shifting Consumer Demand
September 2026 © Packaged Facts v
Market Over $37 Billion in 2030
Table 6-1. Bottled and Enhanced Water Retail Sales, 2019-2030 (million dollars, million gallons, and percent change)
Segment Sales
Table 6-2. Bottled and Enhanced Water Retail Sales by Category, 2019-2025, 2030 (million dollars and percent)
CONSUMER INSIGHTS
Consumers Prefer Still Water Unflavored, Sparkling Water/Seltzer Flavored
Table 6-3. Consumption Rates for Bottled Water, 2021-2025 (percent of households overall and share of households using selected products)
Water Drinkers Consume Far More Still than Sparkling or Seltzer
Table 6-4. Drinks/Glasses of Bottled Water in Last 7 Days, 2020-2025 (percent of households that drink bottled water and sparkling water/seltzer)
Water Filter Ownership Remains High
Table 6-5. Water Filter Ownership, 2015-2025 (percent of households)
Hard Seltzer Consumption Stable but Down
Table 6-6. Consumption Rates for Flavored Alcoholic Beverages/Coolers, 2015-2025 (percent of adults)
KEY OPPORTUNITIES
Multi-Functional
Mindful Indulgence
Sensory Max
Kid-Focused
Cultural Cuisine
Comfort & Nostalgia
Sober Curious
CBD-Infused
Hard Seltzers/Waters
Responsible NPD
CHAPTER 7: DAIRY & DAIRY ALTERNATIVE BEVERAGES
SALES OUTLOOK
Total Market to Exceed $35 Billion in 2030
Table 7-1. Dairy and Dairy Alternative Beverages Retail Sales, 2019-2030 (million dollars and percent change)
Volume Sales
Table 7-2. Dairy and Dairy Alternative Beverages Market Retail Volume Sales, 2019-2030 (million pints and percent change)
Category & Segment Sales
Table 7-3. Dairy and Dairy Alternative Beverages Retail Sales by Category and Segment, 2019-2025, 2030 (million dollars and percent)
Beverage Market Outlook 2026: Marketers Innovate to Meet Shifting Consumer Demand
vi September 2026 © Packaged Facts
CONSUMER INSIGHTS
Dairy Milk Consumption Steady; Milk Alternatives Decreasing
Table 7-4. Consumption Rates for Dairy and Dairy Alternative Beverages, 2015-2025 (percent of households)
Milk Drinkers Prefer 2% & Whole by a Wide Margin
Table 7-5. Kind of Milk Consumed in Last 6 Months, 2015-2025 (percent of households that drink fresh milk)
Organic Milk & Lactose-Free Growing
Table 7-6. Type of Milk Consumed in Last 6 Months, 2015-2025 (percent of households that drink milk)
Plastic Jugs Most Popular by Far; Cartons Growing
Table 7-7. Milk Package Used in Last 6 Months, 2015-2025 (percent of households that drink dairy milk)
Almond Milk Dominant but Declining
Table 7-8. Type of Non-Dairy Milk Alternatives Consumed in Last 6 Months, 2016-2025 (percent of households that drink non-dairy milk alternatives)
KEY OPPORTUNITIES
Multi-Functional
Better Dairy
Better Plant-based
Kid-Focused
Comfort & Nostalgia
Sensory Max
Cultural Cuisine
Responsible NPD
CHAPTER 8: JUICES
SALES OUTLOOK
Market to Decline Slightly to $22.6 Billion in 2030
Table 8-1. Juice Retail Sales, 2019-2030 (million dollars, million ounces, and percent change)
Category Sales
Table 8-2. Juice Market Retail Dollar Sales by Category, 2019-2025, 2030 (million dollars and percent)
CONSUMER INSIGHTS
Other Fruit Juice/Drink Consumption Remain Stronger Than OJ
Table 8-3. Consumption Rates for Juices by Product, 2015-2025 (percent of US households)
Glass Bottles Experience Biggest Gains
Table 8-4. Package Type of Orange Juice Consumed in Last 6 Months, 2015-2025 (percent of households that drink orange juice)
OJ Drinkers Don’t Consume Much Daily
Table 8-5. Glasses of Orange Juice Drunk by Household on Average Day, 2015-2025 (percent of households that drink orange juice)
Apple & Cranberry Still Favorites
Beverage Market Outlook 2026: Marketers Innovate to Meet Shifting Consumer Demand
September 2026 © Packaged Facts vii
Table 8-6. Flavors of Other Fruit Juices/Drinks Consumed Most Often, 2015-2025 (percent of households that drink other fruit juices/drinks)
Other Fruit Juice/Drinks Consumers Don’t Drink Much Daily
Table 8-7. Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2015-2025 (percent of US households that drink other fruit juices/drinks)
KEY OPPORTUNITIES
Healthier-for-Me
Sugar Reduction
Multi-Functional
Cleaner Label
Kid-Focused
Comfort & Nostalgia
Sensory Max
Influencer Inspired
Hard Juices
CHAPTER 9: COFFEE & READY-TO-DRINK COFFEE
SALES OUTLOOK
Market to Exceed $27 Billion in 2030
Table 9-1. Coffee Retail Sales, 2019-2030 (million dollars, million ounces, and percent change)
Category & Segment Sales
Table 9-2. Coffee Retail Sales by Category and Segment, 2019-2025, 2030 (million dollars and percent)
CONSUMER INSIGHTS
Ground and RTD Coffee Consumption Faltering in Last Several Years
Table 9-3. Consumption Rates for Coffee Segments, 2015-2025 (percent of households)
Loose Grinds Still More Preferred but Pods Close Gap
Table 9-4. Forms of Ground Coffee Used Most Often, 2015-2025 (percent of households that drink ground coffee)
Unflavored Overwhelmingly Preferred for Ground and Whole Bean Coffee
Table 9-5. Flavor of Ground Coffee Drunk Most Often, 2015-2025 (percent of households that drink ground and whole bean coffee)
Most Households Drink 2 or Fewer Cups of Ground Coffee Per Day
Table 9-6. Cups of Ground Coffee (Regular or Decaf) Consumed Per Average Day, 2015-2025 (percent of households that drink ground coffee)
Specialty Drinks Drive Some Coffee Appliance Sales
Table 9-7. Coffee Appliances Bought in Last 12 Months, 2015-2025 (percent of households)
KEY OPPORTUNITIES
Multi-Functional
Café-Style at Home
Mindful Indulgence
Sensory Max
Beverage Market Outlook 2026: Marketers Innovate to Meet Shifting Consumer Demand
viii September 2026 © Packaged Facts
Comfort & Nostalgia
Cultural Cuisine
Hard Coffee
Responsible NPD
CHAPTER 10: TEA & READY-TO-DRINK TEA
SALES OUTLOOK
Market Over $11 Billion in 2030
Table 10-1. Tea and RTD Tea Retail Sales, 2019-2030 (million dollars, million ounces, and percent change)
Category & Segment Sales
Table 10-2. Tea and RTD Tea Retail Sales by Category and Segment, 2019-2025, 2030 (million dollars and percent)
CONSUMER INSIGHTS
Tea Bags Still More Popular Than RTD
Table 10-3. Consumption Rates for Tea, 2015-2025 (percent of households)
Tea Drinkers Overwhelmingly Prefer Caffeinated
Table 10-4. Type of Tea Consumed in Last 6 Months, 2015-2025 (percent of households that drink tea bags/packages)
Regular Size Bags Overwhelmingly Preferred Format
Table 10-5. Form of Tea Consumed in Last 6 Months, 2015-2025 (percent of households that drink tea bags/packages)
Regular Tea Still Most Popular but Other Varieties Have Trended Higher
Table 10-6. Flavor of Tea Consumed in Last 6 Months, 2015-2025 (percent of households that drink tea bags/packages)
Most Hot Tea Drinkers Drink 2 or Fewer Cups Daily
Table 10-7. Cups of Tea Drunk by Household on Average Day, 2015-2025 (percent of households that drink tea bags/packages)
Flavored RTD Iced Tea Preferred Much More Than Unflavored
Table 10-8. Type of RTD Iced Tea/Kombucha Drunk Most Often, 2015-2025 (percent of adults that drink RTD iced tea/kombucha)
Relatively High Percentage of Households Drink 6-8+ RTD Teas Weekly
Table 10-9. Drinks/Glasses of RTD Tea/Kombucha Drunk by Household in Last 7 Days, 2015-2025 (percent of households that drink RTD tea/kombucha)
KEY OPPORTUNITIES
Multi-Functional
Sensory Max
Comfort & Nostalgia
Café-Style at Home
Convenient Customization
Responsible NPD
Beverage Market Outlook 2026: Marketers Innovate to Meet Shifting Consumer Demand
September

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