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Traditional Toys and Games in the United Arab Emirates

Publisher Euromonitor International
Published Aug 13, 2026
Length 38 Pages
SKU # EP21516385

Description

Traditional toys and games in the United Arab Emirates delivered standout value growth in 2025, increasing by 11%, decisively outperforming both the country’s real GDP growth of 6% and the lower rates seen among regional and global peers. The attractiveness of this landscape is reinforced by an expanding population, rising consumer expenditure and a marked shift in purchasing behaviour towards premium, innovative and emotionally resonant products. Key drivers include the successful integration o...

Euromonitor International's Traditional Toys and Games in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Traditional Toys and Games in the United Arab Emirates
Euromonitor International
August 2026
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Traditional Toys and Games Summary
Key Industry Trends
CHART 1 Key Industry Trends for Traditional Toys and Games
Industry Performance
Strong Market Growth Supported by Innovation and Premiumisation
CHART 2 Lego Smart Play System with Nfc-Enabled Smart Bricks
Hybrid Play and Premium Nostalgia Reshape Consumer Demand
CHART 3 Hasbro’S Monopoly and Scrabble Deluxe Editions Boost Adult and Family Sales in the United Arab Emirates in 2025.
Wood & Wonder Connects Families through Mindful Play
CHART 4 Wood & Wonder - United Arab Emirates Handmade Wooden Toys
CHART 5 Value Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Premiumisation and Kidult Trend Support Continued Growth
CHART 7 Analyst Insight for Traditional Toys and Games
Construction to Remain Largest While Plush Is Fastest Growing
Retailers Combine Experiential Stores and Digital Convenience to Reach Families
CHART 8 Forecast Value Sales 2020-2030
CHART 9 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Brands Maintain Strength through Innovation and Premiumisation
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Physical Stores Lead While E-Commerce Continues to Gain Share
Mindful Play Concepts Create New Retail Opportunities
CHART 12 Retail Channels 2020-2025
Products
Parental Values and Audience Expansion Are Redefining the Innovation Agenda
New Brands and Retail Concepts Illustrate Innovation in Practice
Business Impact: Margin Lift, Share Shifts, and Portfolio Recalibration
Economic Context
CHART 13 Economic Context for Traditional Toys and Games
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Traditional Toys and Games
CHART 17 Population 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Toys and Games
CHART 20 Adult-Targeted Lego Sets Like the Dubai Skyline Fuel Premiumisation in the United Arab Emirates
CHART 21 Xbox Game Pass Combines Tiered Pricing and E& Xbox All Access in the United Arab Emirates Market
CHART 22 Value Sales 2020-2030
CHART 23 Value Sales by Category 2025
CHART 24 Ravensburger Fuses Educational Play and Licensing to Grow Puzzle Demand in the United Arab Emirates
CHART 25 Forecast Value Sales 2020-2030
CHART 26 Forecast Value Sales by Category 2025-2030
CHART 27 Company Shares 2025
CHART 28 Brand Shares 2025
CHART 29 Retail Channels 2020-2025
CHART 30 Economic Context for Toys and Games
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
CHART 33 Consumer Context for Toys and Games
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
TOYS AND GAMES IN THE UNITED ARAB EMIRATES
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Premiumisation and Kidult Trend Bring Double-Digit Growth
Video Games Lead Toys and Games through Digital Innovation
Plush and Licensed Toys Drive Growth in Traditional Play
What's Next?
Kidult Demand and Premiumisation Cause Ongoing Expansion
Omnichannel Retail and Localisation Strengthen Competitive Advantage
Competitive Landscape
Sony Extends Lead through Ecosystem Strength and Innovation
Nintendo’S Switch 2 and Premium Launches Grow Brand Engagement
Channels
Amazon.Ae and Firstcry.Ae Lead the Shift to Online Purchasing
Experiential Retail Maintains Relevance through Destination Shopping
Economic Context
Consumer Context
Country Reports Disclaimer

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