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Video Games in the United Arab Emirates

Publisher Euromonitor International
Published Aug 13, 2026
Length 35 Pages
SKU # EP21516381

Description

Growth in video games in the United Arab Emirates continues to outpace both regional and global benchmarks, with value sales expanding 11% in 2025, reflecting strong consumer demand, increasing disposable income, and a population of 11.3 million. The environment is highly attractive due to rapid digital adoption, a digitally mature consumer base, and the prevalence of integrated payment solutions, resulting in accelerated uptake of subscription-based models and digital purchases well ahead of re...

Euromonitor International's Video Games in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Video Games in the United Arab Emirates
Euromonitor International
August 2026
List Of Contents And Tables
VIDEO GAMES IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Video Games Summary
Key Industry Trends
CHART 1 Key Industry Trends for Video Games
Industry Performance
Xbox Game Pass Shifts Spending to Recurring Subscriptions
CHART 2 Xbox Game Pass Combines Tiered Pricing and E& Xbox All Access in the United Arab Emirates Market
Digital Platforms Reshape Purchasing and Engagement
CHART 3 Geekay Games Anchors United Arab Emirates Console Demand and Extends Spend through Accessories
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Subscription Ecosystems with Local Content Drive Consumer Retention
Digital Content Continues to Outperform Hardware
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Established Players Maintain Leadership through Ecosystem Loyalty
Major Launches Strengthen Engagement without Disrupting Market Leadership
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Digital Channels Lead Video Games Distribution
Physical Retail Focuses on Hardware and Experiential Value
CHART 10 Retail Channels 2020-2025
Economic Context
CHART 11 Economic Context for Video Games
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Video Games
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
CHART 18 Key Industry Trends for Toys and Games
CHART 19 Adult-Targeted Lego Sets Like the Dubai Skyline Fuel Premiumisation in the United Arab Emirates
CHART 20 Xbox Game Pass Combines Tiered Pricing and E& Xbox All Access in the United Arab Emirates Market
CHART 21 Value Sales 2020-2030
CHART 22 Value Sales by Category 2025
CHART 23 Ravensburger Fuses Educational Play and Licensing to Grow Puzzle Demand in the United Arab Emirates
CHART 24 Forecast Value Sales 2020-2030
CHART 25 Forecast Value Sales by Category 2025-2030
CHART 26 Company Shares 2025
CHART 27 Brand Shares 2025
CHART 28 Retail Channels 2020-2025
CHART 29 Economic Context for Toys and Games
CHART 30 Real Gdp Growth 2020-2030
CHART 31 Inflation 2020-2030
CHART 32 Consumer Context for Toys and Games
CHART 33 Population 2020-2030
CHART 34 Consumer Expenditure 2020-2030
CHART 35 Population by Generation 2025
TOYS AND GAMES IN THE UNITED ARAB EMIRATES
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Premiumisation and Kidult Trend Bring Double-Digit Growth
Video Games Lead Toys and Games through Digital Innovation
Plush and Licensed Toys Drive Growth in Traditional Play
What's Next?
Kidult Demand and Premiumisation Cause Ongoing Expansion
Omnichannel Retail and Localisation Strengthen Competitive Advantage
Competitive Landscape
Sony Extends Lead through Ecosystem Strength and Innovation
Nintendo’S Switch 2 and Premium Launches Grow Brand Engagement
Channels
Amazon.Ae and Firstcry.Ae Lead the Shift to Online Purchasing
Experiential Retail Maintains Relevance through Destination Shopping
Economic Context
Consumer Context
Country Reports Disclaimer

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